INTEGRATING RESEARCH: A GUIDE FOR LITERATURE REVIEWS.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 1991 AND VI 28 AND IP 3
Results: 17
1
2
BOOKS AND SOFTWARE RECEIVED.
- Published in:
- 1991
- By:
- Publication type:
- Biography
3
MARKETING STRATEGIES FOR THE NEW EUROPE: NORTH AMERICAN PERSPECTIVE ON 1992.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
4
FOCUS GROUPS: THEORY AND PRACTICE.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
5
EMPIRICAL MODEL BUILDING.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
6
Comparability and Comparison Levels Used in Choices Among Consumer Products.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 3, p. 368, doi. 10.2307/3172873
- By:
- Publication type:
- Article
7
A Canonical Expansion Model for Multivariate Media Exposure Distributions: A Generalization of the "Duplication of Viewing Law"
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 3, p. 361, doi. 10.2307/3172872
- By:
- Publication type:
- Article
8
Forecasting the Effects of an Aging Population on Product Consumption: An Age-Period- Cohort Framework.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 3, p. 355, doi. 10.2307/3172871
- By:
- Publication type:
- Article
9
A Reservation-Price Model for Optimal Pricing of Multiattribute Products in Conjoint Analysis.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 3, p. 347, doi. 10.2307/3172870
- By:
- Publication type:
- Article
10
A Moving Ellipsoid Method for Nonparametric Regression and Its Application to Logit Diagnostics With Scanner Data.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 3, p. 339, doi. 10.2307/3172869
- By:
- Publication type:
- Article
11
Boundary Role Ambiguity in Marketing-Oriented Positions: A Multidimensional, Multifaceted Operationalization.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 3, p. 328, doi. 10.2307/3172868
- By:
- Publication type:
- Article
12
A Cross-National Assessment of the Reliability and Validity of the CETSCALE.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 3, p. 320, doi. 10.2307/3172867
- By:
- Publication type:
- Article
13
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 3, p. 307, doi. 10.2307/3172866
- By:
- Publication type:
- Article
14
Performance Against Quota and the Call Selection Decision.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 3, p. 296, doi. 10.2307/3172865
- By:
- Publication type:
- Article
15
Substitution in Use and the Role of Usage Context in Product Category Structures.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 3, p. 281, doi. 10.2307/3172864
- By:
- Publication type:
- Article
16
Collinearity, Power, and Interpretation of Multiple Regression Analysis.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 3, p. 268, doi. 10.2307/3172863
- By:
- Publication type:
- Article
17
Multiattribute Dyadic Choice: Models and Tests.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 3, p. 259, doi. 10.2307/3172862
- By:
- Publication type:
- Article