Works matching IS 00222437 AND DT 1993 AND VI 30 AND IP 2

Results: 13

DOING BUSINESS IN TODAY'S WESTERN EUROPE/CRACKING THE NEW EUROPEAN MARKETS.

Published in:

1993

By:

Pfaff, John F.

Publication type:

Book Review

SURVIVING YOUR DISSERTATION: A COMPREHENSIVE GUIDE TO CONTENT AND PROCESS.

Published in:

1993

By:

Cunduff, Edward W.

Publication type:

Book Review

HANDBOOK OF RESEARCH DESIGN AND SOCIAL MEASUREMENT.

Published in:

1993

By:

Woodsede, Arch G.

Publication type:

Book Review

VARIANCE COMPONENTS.

Published in:

1993

By:

Westfall, Peter H.

Publication type:

Book Review

MANAGING BRAND EQUITY.

Published in:

1993

By:

Shocker, Allan D.

Publication type:

Book Review

Meta-Analysis with Heteroscedastic Effects.

Published in:

Journal of Marketing Research (JMR), 1993, v. 30, n. 2, p. 246, doi. 10.2307/3172831

By:

Chandrashekaran, Murali;
Walker, Beth A.

Publication type:

Article

Price Perceptions and Consumer Shopping Behavior: A Field Study.

Published in:

Journal of Marketing Research (JMR), 1993, v. 30, n. 2, p. 234, doi. 10.2307/3172830

By:

Lichtenstein, Donald R.;
Ridgway, Nancy M.;
Netemeyer, Richard G.

Publication type:

Article

The Nature of Organizational Search in High Technology Markets.

Published in:

Journal of Marketing Research (JMR), 1993, v. 30, n. 2, p. 220, doi. 10.2307/3172829

By:

Weiss, Allen M.;
Heide, Jan B.

Publication type:

Article

Integrating Information From Advertising and Trial: Processes and Effects on Consumer Response to Product Information.

Published in:

Journal of Marketing Research (JMR), 1993, v. 30, n. 2, p. 204, doi. 10.2307/3172828

By:

Smith, Robert E.

Publication type:

Article

Negotiation strategies and the nature of channel relationships.

Published in:

Journal of Marketing Research (JMR), 1993, v. 30, n. 2, p. 183, doi. 10.2307/3172827

By:

Ganesan, Shankar

Publication type:

Article

A Bayesian Approach to Estimating Household Parameters.

Published in:

Journal of Marketing Research (JMR), 1993, v. 30, n. 2, p. 171, doi. 10.2307/3172826

By:

Rossi, Peter E.;
Allenby, Greg M.

Publication type:

Article

Pioneer Advantage: Marketing Logic or Marketing Legend?

Published in:

Journal of Marketing Research (JMR), 1993, v. 30, n. 2, p. 158, doi. 10.2307/3172825

By:

Golder, Peter N.;
Tellis, Gerard J.

Publication type:

Article

Toward Formalizing Fashion Theory.

Published in:

Journal of Marketing Research (JMR), 1993, v. 30, n. 2, p. 142, doi. 10.2307/3172824

By:

Miller, Christopher M.;
McIntyre, Shelby H.;
Mantrala, Murali K.

Publication type:

Article