Primary Demand for Beer in The Netherlands: An Application of ARMAX Model Specification.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 2, p. 240, doi. 10.2307/3172813
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 1991 AND VI 28 AND IP 2
Results: 18
1
2
Encoding and Retrieval of Ad Affect in Memory.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 2, p. 232, doi. 10.2307/3172812
- By:
- Publication type:
- Article
3
An Imagery-Processing View of the Role of Pictures in Print Advertisements.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 2, p. 226, doi. 10.2307/3172811
- By:
- Publication type:
- Article
4
Comment on "Adaptive Conjoint Analysis: Some Caveats and Suggestions"
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 2, p. 223, doi. 10.2307/3172810
- By:
- Publication type:
- Article
5
Adaptive Conjoint Analysis: Some Caveats and Suggestions.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 2, p. 215, doi. 10.2307/3172809
- By:
- Publication type:
- Article
6
Measuring the Short-Term Effect of In-Store Promotion and Retail Advertising on Brand Sales: A Factorial Experiment.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 2, p. 202, doi. 10.2307/3172808
- By:
- Publication type:
- Article
7
Supervisory Feedback: Alternative Types and Their Impact on Salespeople's Performance and Satisfaction.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 2, p. 190, doi. 10.2307/3172807
- By:
- Publication type:
- Article
8
Purchasing Agents' Use of Negotiation Strategies.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 2, p. 175, doi. 10.2307/3172806
- By:
- Publication type:
- Article
9
An Analysis of the Tradeoff Between Advertising and Price Discounting.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 2, p. 160, doi. 10.2307/3172805
- By:
- Publication type:
- Article
10
Interdepartmental Conflict in Organizational Buying: The Impact of the Organizational Context.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 2, p. 145, doi. 10.2307/3172804
- By:
- Publication type:
- Article
11
Cross-Validation and Information Criteria in Causal Modeling.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 2, p. 137, doi. 10.2307/3172803
- By:
- Publication type:
- Article
12
Perceptions of Relative Influence: Formation and Measurement.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 2, p. 125, doi. 10.2307/3172802
- By:
- Publication type:
- Article
13
AN EVALUATION OF GRAPHICS SOFTWARE: CHARISMA (V. 2.01), DRAWPERFECT (V. 1.1), HARVARD GRAPHICS (V. 2.3), AND POWERPOINT (V. 1.0).
- Published in:
- 1991
- By:
- Publication type:
- Book Review
14
SURVEY ERRORS AND SURVEY COSTS.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
15
CROSS-CULTURAL PERSPECTIVES IN NONVERBAL COMMUNICATION.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
16
AFFECT, COGNITION AND SOCIAL BEHAVIORAL/GROWTH POINTS IN COGNITION.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
17
MARKET RESPONSE MODELS: ECONOMETRIC AND TIME SERIES ANALYSIS.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
18
BOOKS AND SOFTWARE RECEIVED.
- Published in:
- 1991
- Publication type:
- Bibliography