BOOKS AND SOFTWARE RECEIVED.
- Published in:
- 1989
- Publication type:
- Bibliography
Works matching IS 00222437 AND DT 1989 AND VI 26 AND IP 1
Results: 17
1
2
SMARTFORECASTS II/ FORECAST PLUS/ SPSS/PC+ TRENDS...
- Published in:
- 1989
- By:
- Publication type:
- Product Review
3
RESELLER ASSORTMENT DECISION CRITERIA.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
4
NONVERBAL COMMUNICATION IN ADVERTISING.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
5
SOCIAL INFORMATION PROCESSING AND SURVEY METHODOLOGY.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
6
LATENT CLASS ANALYSIS.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
7
THE PRACTICAL HANDBOOK AND GUIDE TO FOCUS GROUP RESEARCH/ FOCUS GROUPS: A GUIDE FOR MARKETING AND ADVERTISING PROFESSIONALS.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
8
Judgments of Marketing Professionals About Ethical Issues in Marketing Research: A Replication and Extension.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 1, p. 112, doi. 10.2307/3172674
- By:
- Publication type:
- Article
9
A Bootstrap Procedure for Evaluating Goodness-of-Fit Indices of Structural Equation and Confirmatory Factor Models.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 1, p. 105, doi. 10.2307/3172673
- By:
- Publication type:
- Article
10
Mood Manipulation in Marketing Research: An Examination of Potential Confounding Effects.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 1, p. 97, doi. 10.2307/3172672
- By:
- Publication type:
- Article
11
The Effects of Concurrent Verbalization on Choice Processing.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 1, p. 84, doi. 10.2307/3172671
- By:
- Publication type:
- Article
12
The Impact of Feelings on Ad-Based Affect and Cognition.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 1, p. 69, doi. 10.2307/3172670
- By:
- Publication type:
- Article
13
A Monté Carlo Comparison of Estimators for the Multinomial Logit Model.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 1, p. 56, doi. 10.2307/3172669
- By:
- Publication type:
- Article
14
Competitive Reactions to Market Entry: Explaining Interfirm Differences.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 1, p. 44, doi. 10.2307/3172668
- By:
- Publication type:
- Article
15
Assessing the Role of Contingency Awareness in Attitudinal Conditioning with Implications for Advertising Research.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 1, p. 30, doi. 10.2307/3172667
- By:
- Publication type:
- Article
16
LADI: A Latent Discriminant Model for Analyzing Marketing Research Data.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 1, p. 15, doi. 10.2307/3172666
- By:
- Publication type:
- Article
17
Salesforce Compensation: An Empirical Investigation of Factors Related to Use of Salary Versus Incentive Compensation.
- Published in:
- Journal of Marketing Research (JMR), 1989, v. 26, n. 1, p. 1, doi. 10.2307/3172665
- By:
- Publication type:
- Article