BOOKS AND SOFTWARE RECEIVED.
- Published in:
- 1988
- Publication type:
- Bibliography
Works matching IS 00222437 AND DT 1988 AND VI 25 AND IP 2
Results: 18
1
2
CRUNCH/ELF/NCSS...
- Published in:
- 1988
- By:
- Publication type:
- Product Review
3
FINANCIAL SOURCEBOOKS' SOURCES: THE DIRECTORY OF FINANCIAL RESEARCH, MARKETING SURVEYS AND SERVICES.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
4
THE SPSS[supx] GUIDE TO DATA ANALYSIS.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
5
SMALL AREA STATISTICS: AN INTERNATIONAL SYMPOSIUM.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
6
TELEPHONE SURVEY METHODS: SAMPLING, SELECTION, AND SUPERVISION.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
7
DESIGN, DATA & ANALYSIS BY SOME FRIENDS OF CUTHBERT DANIEL.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
8
MODEL SELECTION.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
9
SURVEY RESEARCH DESIGNS: TOWARDS A BETTER UNDERSTANDING OF THEIR COSTS AND BENEFITS.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
10
Models of Consumer Satisfaction Formation: An Extensive.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 2, p. 204, doi. 10.2307/3172652
- By:
- Publication type:
- Article
11
An INDSCAL-Based Approach to Multiple Correspondence Analysis.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 2, p. 193, doi. 10.2307/3172651
- By:
- Publication type:
- Article
12
An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 2, p. 186, doi. 10.2307/3172650
- By:
- Publication type:
- Article
13
Measuring the Effect of Retail Store Promotions on Brand and Store Substitution.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 2, p. 178, doi. 10.2307/3172649
- By:
- Publication type:
- Article
14
Print Ad Recognition Readership Scores: An Information Processing Perspective.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 2, p. 168, doi. 10.2307/3172648
- By:
- Publication type:
- Article
15
A Least Squares Procedure for Benefit Segmentation with Conjoint Experiments.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 2, p. 157, doi. 10.2307/3172647
- By:
- Publication type:
- Article
16
A Direct Aggregation Approach to Inferring Microparameters of the Koyck Advertising-Sales Relationship from Macro Data.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 2, p. 145, doi. 10.2307/3172646
- By:
- Publication type:
- Article
17
Advertising Exposure, Loyalty, and Brand Purchase: A Two-Staged Model of Choice.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 2, p. 134, doi. 10.2307/3172645
- By:
- Publication type:
- Article
18
Assessing Attribute Significance in Conjoint Analysis: Nonparametric Tests and Empirical Validation.
- Published in:
- Journal of Marketing Research (JMR), 1988, v. 25, n. 2, p. 123, doi. 10.2307/3172644
- By:
- Publication type:
- Article