POWERPOINT FOR WINDOWS/PRESENTATIONS FOR WINDOWS/HARVARD GRAPHICS FOR WINDOWS/STATGRAPHICS PLUS.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 2, p. 317, doi. 10.2307/3152205
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 1994 AND VI 31 AND IP 2
Results: 16
1
2
DATABASE OF MARKETING RESEARCH, SEARCH SOFTWARE, VERSION.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 2, p. 316, doi. 10.2307/3152204
- By:
- Publication type:
- Article
3
THE NEW GEOGRAPHY OF CONSUMER SPENDING, A POLITICAL ECONOMY APPROACH.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
4
TWO CONTRIBUTIONS FROM SOCIOLOGY TO MARKETING THOUGHT: A QUALITATIVE AND A QUANTITATIVE PERSPECTIVE.
- Published in:
- 1994
- By:
- Publication type:
- Book Review
5
Heterogeneous Logit Model Implications for Brand Positioning.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 2, p. 304, doi. 10.2307/3152201
- By:
- Publication type:
- Article
6
Understanding Brand Competition Using Micro and Macro Scanner Data.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 2, p. 289, doi. 10.2307/3152200
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- Publication type:
- Article
7
A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 2, p. 271, doi. 10.2307/3152199
- By:
- Publication type:
- Article
8
Foreign Branding and Its Effects on Product Perceptions and Attitudes.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 2, p. 263, doi. 10.2307/3152198
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- Publication type:
- Article
9
To Extend or Not to Extend: Success Determinants of Line Extensions.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 2, p. 241, doi. 10.2307/3152197
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- Publication type:
- Article
10
The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 2, p. 229, doi. 10.2307/3152196
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- Publication type:
- Article
11
The Importance of the Brand in Brand Extension.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 2, p. 214, doi. 10.2307/3152195
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- Publication type:
- Article
12
The Profit Benefits of Category Management.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 2, p. 202, doi. 10.2307/3152194
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- Publication type:
- Article
13
The Financial Information Content of Perceived Quality.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 2, p. 191, doi. 10.2307/3152193
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- Publication type:
- Article
14
Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 2, p. 173, doi. 10.2307/3152192
- By:
- Publication type:
- Article
15
Mastering the mix: Do advertising, promotion, and sales force activities lead to differentiation?
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 2, p. 159, doi. 10.2307/3152191
- By:
- Publication type:
- Article
16
Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 2, p. 149, doi. 10.2307/3152190
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- Publication type:
- Article