Works matching IS 00222437 AND DT 1995 AND VI 32 AND IP 1


Results: 14
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    Costs and Benefits of Hard-Sell.

    Published in:
    Journal of Marketing Research (JMR), 1995, v. 32, n. 1, p. 97, doi. 10.2307/3152114
    By:
    • Chu, Wujin;
    • Gerstner, Eitan;
    • Hess, James D.
    Publication type:
    Article
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    Editorial.

    Published in:
    1995
    By:
    • MAHAJAN, VIJAY
    Publication type:
    Editorial
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    Determinants of Store-Level Price Elasticity.

    Published in:
    Journal of Marketing Research (JMR), 1995, v. 32, n. 1, p. 17, doi. 10.2307/3152107
    By:
    • Hoch, Stephen J.;
    • Kim, Byung-do;
    • Montgomery, Alan L.;
    • Rossi, Peter E.
    Publication type:
    Article
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