Resources for Research and Pedagogy on New Product Development Processes.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 1, p. 185, doi. 10.2307/3152075
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 1997 AND VI 34 AND IP 1
Results: 16
1
2
Software Tools for New Product Development.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 1, p. 177, doi. 10.2307/3152074
- By:
- Publication type:
- Article
3
Pulling the Plug to Stop the New Product Drain.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 1, p. 164, doi. 10.2307/3152073
- By:
- Publication type:
- Article
4
Integrated Product Design for Marketability and Manufacturing.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 1, p. 154, doi. 10.2307/3152072
- By:
- Publication type:
- Article
5
Information Acceleration: Validation and Lessons From the Field.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 1, p. 143, doi. 10.2307/3152071
- By:
- Publication type:
- Article
6
Some New Methods for an Old Problem: Modeling Preference Changes and Competitive Market Structures in Pretest Market Data.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 1, p. 130, doi. 10.2307/3152070
- By:
- Publication type:
- Article
7
An Anatomy of a Decision-Support System for Developing and Launching Line Extensions.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 1, p. 117, doi. 10.2307/3152069
- By:
- Publication type:
- Article
8
An Exploratory Investigation of Organizational Antecedents to New Product Success.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 1, p. 107, doi. 10.2307/3152068
- By:
- Publication type:
- Article
9
The Impact of Organizational Memory on New Product Performance and Creativity.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 1, p. 91, doi. 10.2307/3152067
- By:
- Publication type:
- Article
10
Strategic Orientation of the Firm and New Product Performance.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 1, p. 77, doi. 10.2307/3152066
- By:
- Publication type:
- Article
11
The Determinants of Japanese New Product Successes.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 1, p. 64, doi. 10.2307/3152065
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- Publication type:
- Article
12
Too Little, Too Early: Introduction Timing and New Product Performance in the Personal Digital Assistant Industry.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 1, p. 50, doi. 10.2307/3152064
- By:
- Publication type:
- Article
13
Advantages of Time-Based New Product Development in a Fast-Cycle Industry.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 1, p. 36, doi. 10.2307/3152063
- By:
- Publication type:
- Article
14
The Effect of Project and Process Characteristics on Product Development Cycle Time.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 1, p. 24, doi. 10.2307/3152062
- By:
- Publication type:
- Article
15
Product Development Cycle Time and Organizational Performance.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 1, p. 13, doi. 10.2307/3152061
- By:
- Publication type:
- Article
16
Issues and Opportunities in New Product Development: An Introduction to the Special Issue.
- Published in:
- 1997
- By:
- Publication type:
- Editorial