Advertising Strategies in a Dynamic Oligopoly.
- Published in:
- Journal of Marketing Research (JMR), 1995, v. 32, n. 2, p. 233, doi. 10.2307/3152051
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 1995 AND VI 32 AND IP 2
Results: 15
1
2
Software Review: SPSS for Windows, CHAID 6.0.
- Published in:
- 1995
- By:
- Publication type:
- Product Review
3
BDMO NEW SYSTEM FOR WINDOWS 1.0.
- Published in:
- 1995
- By:
- Publication type:
- Product Review
4
ANOVA: REPEATED MEASURES.
- Published in:
- 1995
- By:
- Publication type:
- Book Review
5
RACE AND ETHNICITY IN RESEARCH METHODS.
- Published in:
- 1995
- By:
- Publication type:
- Book Review
6
RANDOM FACTORS IN ANOVA.
- Published in:
- 1995
- By:
- Publication type:
- Book Review
7
Analyzing Constant-Sum Multiple Criterion Data: A Segment-level Approach.
- Published in:
- Journal of Marketing Research (JMR), 1995, v. 32, n. 2, p. 222, doi. 10.2307/3152050
- By:
- Publication type:
- Article
8
Contractual Arrangements in Franchising: An Empirical Investigation.
- Published in:
- Journal of Marketing Research (JMR), 1995, v. 32, n. 2, p. 213, doi. 10.2307/3152049
- By:
- Publication type:
- Article
9
Modeling the Response Pattern to Direct Marketing Campaigns.
- Published in:
- Journal of Marketing Research (JMR), 1995, v. 32, n. 2, p. 204, doi. 10.2307/3152048
- By:
- Publication type:
- Article
10
When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior.
- Published in:
- Journal of Marketing Research (JMR), 1995, v. 32, n. 2, p. 192, doi. 10.2307/3152047
- By:
- Publication type:
- Article
11
Predicting Behavior from Intention-to-Buy Measures: The Parametric Case.
- Published in:
- Journal of Marketing Research (JMR), 1995, v. 32, n. 2, p. 176, doi. 10.2307/3152046
- By:
- Publication type:
- Article
12
The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies.
- Published in:
- Journal of Marketing Research (JMR), 1995, v. 32, n. 2, p. 163, doi. 10.2307/3152045
- By:
- Publication type:
- Article
13
Incorporating Prior Knowledge into the Analysis of Conjoint Studies.
- Published in:
- Journal of Marketing Research (JMR), 1995, v. 32, n. 2, p. 152, doi. 10.2307/3152044
- By:
- Publication type:
- Article
14
Using Economic Incentives to Distinguish Perception Bias from Discrimination Ability in Taste Tests.
- Published in:
- Journal of Marketing Research (JMR), 1995, v. 32, n. 2, p. 140, doi. 10.2307/3152043
- By:
- Publication type:
- Article
15
How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments.
- Published in:
- Journal of Marketing Research (JMR), 1995, v. 32, n. 2, p. 125, doi. 10.2307/3152042
- By:
- Publication type:
- Article