Works matching IS 00222437 AND DT 1998 AND VI 35 AND IP 3

Results: 11

COMPUTER-BASED SURVEY SOFTWARE PACKAGES: A REVIEW OF VISUAL Q, THE SURVEY SYSTEM, SURVEY PRO, AND SENSUS.

Published in:

1998

By:

Vaidyanathan, Rajiv

Publication type:

Product Review

Advertising Frequency Decisions in a Discrete Markov Process Under a Budget Constraint.

Published in:

Journal of Marketing Research (JMR), 1998, v. 35, n. 3, p. 399, doi. 10.2307/3152037

By:

Bronnenberg, Bart J.

Publication type:

Article

The Effect of Promotion on Consumption: Buying More and Consuming It Faster.

Published in:

Journal of Marketing Research (JMR), 1998, v. 35, n. 3, p. 390, doi. 10.2307/3152036

By:

Ailawadi, Kusum L.;
Neslin, Scott A.

Publication type:

Article

On the Heterogeneity of Demand.

Published in:

Journal of Marketing Research (JMR), 1998, v. 35, n. 3, p. 384, doi. 10.2307/3152035

By:

Allenby, Greg M.;
Arora, Neeraj;
Ginter, James L.

Publication type:

Article

Exploring the Determinants of Broadway Show Success.

Published in:

Journal of Marketing Research (JMR), 1998, v. 35, n. 3, p. 370, doi. 10.2307/3152034

By:

Reddy, Srinivas K.;
Swaminathan, Vanitha;
Motley, Carol M.

Publication type:

Article

Determining Where to Shop: Fixed and Variable Costs of Shopping.

Published in:

Journal of Marketing Research (JMR), 1998, v. 35, n. 3, p. 352, doi. 10.2307/3152033

By:

Bell, David R.;
Ho, Teck-Hua;
Tang, Christopher S.

Publication type:

Article

An Empirical Analysis of Umbrella Branding.

Published in:

Journal of Marketing Research (JMR), 1998, v. 35, n. 3, p. 339, doi. 10.2307/3152032

By:

Erdem, Tülin

Publication type:

Article

Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach.

Published in:

Journal of Marketing Research (JMR), 1998, v. 35, n. 3, p. 325, doi. 10.2307/3152031

By:

Kempf, Deanne S.;
Smith, Robert E.

Publication type:

Article

Coupon Value: A Signal for Price?

Published in:

Journal of Marketing Research (JMR), 1998, v. 35, n. 3, p. 316, doi. 10.2307/3152030

By:

Raghubir, Priya

Publication type:

Article

Seasonal Marketing and Timing New Product Introductions.

Published in:

Journal of Marketing Research (JMR), 1998, v. 35, n. 3, p. 296, doi. 10.2307/3152029

By:

Radas, Sonja;
Shugan, Steven M.

Publication type:

Article

Information Asymmetry and Levels of Agency Relationships.

Published in:

Journal of Marketing Research (JMR), 1998, v. 35, n. 3, p. 277, doi. 10.2307/3152028

By:

Mishra, Debi Prasad;
Heide, Jan B.;
Cort, Stanton G.

Publication type:

Article