Works matching AU Srivastava, Rajendra K

Results: 37

Moving the stakeholder journey forward.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 23, doi. 10.1007/s11747-022-00878-3

By:

Hollebeek, Linda D.;
Kumar, V.;
Srivastava, Rajendra K.;
Clark, Moira K.

Publication type:

Article

Correction to: S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM.

Published in:

2019

By:

Hollebeek, Linda D.;
Srivastava, Rajendra K.;
Chen, Tom

Publication type:

Correction Notice

S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM.

Published in:

Journal of the Academy of Marketing Science, 2019, v. 47, n. 1, p. 161, doi. 10.1007/s11747-016-0494-5

By:

Hollebeek, Linda D.;
Srivastava, Rajendra K.;
Chen, Tom

Publication type:

Article

Factors Influencing the Likelihood of Customer Defection: The Role of Consumer Knowledge.

Published in:

Journal of the Academy of Marketing Science, 2003, v. 31, n. 2, p. 164, doi. 10.1177/0092070302250900

By:

Capraro, Anthony J.;
Broniarczyk, Susan;
Srivastava, Rajendra K.

Publication type:

Article

Determination of Acetonitrile-hexane Partition Coefficient of O,O'-dialkyl Methylphosphonates by NMR Spectroscopy for the Verification Analysis of Chemical Weapon Convention.

Published in:

Defence Science Journal, 2010, v. 60, n. 5, p. 502, doi. 10.14429/dsj.60.573

By:

Mazumder, Avik;
Gupta, Hemendra K.;
Srivastava, Rajendra K.;
Dubey, D. K.

Publication type:

Article

SOURCES OF MISCOMPREHENSION IN TELEVISION ADVERTISING.

Published in:

Journal of Advertising, 1984, v. 13, n. 2, p. 17, doi. 10.1080/00913367.1984.10672883

By:

Hoyer, Wayne D.;
Srivastava, Rajendra K.;
Jacoby, Jacob

Publication type:

Article

Herniation of unruptured tuberculous lung abscess into chest wall without pleural or bronchial spillage.

Published in:

2011

By:

Magazine, Rahul;
Mohapatra, Aswini K.;
Manu, Mohan K.;
Srivastava, Rajendra K.

Publication type:

Case Study

LATENT TRAIT THEORY AND ATTITUDE SCALING: THE USE OF INFORMATION FUNCTIONS FOR ITEM SELECTION.

Published in:

Advances in Consumer Research, 1982, v. 9, n. 1, p. 251

By:

Kamakura, Wagner;
Srivastava, Rajendra K.

Publication type:

Article

USAGE-SITUATIONAL INFLUENCES ON PERCEPTIONS OF PRODUCT-MARKETS: THEORETICAL AND EMPIRICAL ISSUES.

Published in:

Advances in Consumer Research, 1981, v. 8, n. 1, p. 106

By:

Srivastava, Rajendra K.

Publication type:

Article

USAGE--SITUATIONAL INFLUENCES ON PERCEPTIONS OF PRODUCT MARKETS: RESPONSE HOMOGENITY AND ITS IMPLICATIONS FOR CONSUMER RESEARCH.

Published in:

Advances in Consumer Research, 1980, v. 7, n. 1, p. 644

By:

Srivastava, Rajendra K.

Publication type:

Article

AN EMPIRICAL EXAMINATION OF ALTERNATIVE MODELS FOR PREDICTING CONSUMER UTILIZATION OF TWO CREDIT CARD SYSTEMS.

Published in:

Advances in Consumer Research, 1979, v. 6, n. 1, p. 592

By:

Hirschman, Elizabeth C.;
Srivastava, Rajendra K.;
Alpert, Mark I.

Publication type:

Article

PERCEPTIONS OF UNFAIR MARKETING PRACTICES: CONSUMERISM IMPLICATIONS.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 247

By:

Zaltman, Gerald;
Srivastava, Rajendra K.;
Deshpande, Rohit

Publication type:

Article

AN EXPLORATION STUDY OF THE INFLUENCES OF USAGE SITUATION ON PERCEPTIONS OF PRODUCT-MARKETS.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 32

By:

Srivastava, Rajendra K.;
Shocker, Allan D.;
Day, George S.

Publication type:

Article

Product, person, and purpose: putting the consumer back into theories of dynamic market behaviour.

Published in:

Journal of Strategic Marketing, 1999, v. 7, n. 3, p. 191, doi. 10.1080/096525499346422

By:

Ratneshwar, S.;
Shocker, Allan D.;
Cotte, June;
Srivastava, Rajendra K.

Publication type:

Article

Crafting conceptual proposition‐based contributions: The 7C framework.

Published in:

Psychology & Marketing, 2024, v. 41, n. 10, p. 2396, doi. 10.1002/mar.22055

By:

Hollebeek, Linda D.;
Srivastava, Rajendra K.;
Clark, Moira K.;
Urbonavicius, Sigitas;
Lim, Weng Marc

Publication type:

Article

Parathion Toxicity in Relation to Liver Microsomal Oxidases, Lipid Composition and Fluidity.

Published in:

Pharmacology, 1987, v. 35, n. 4, p. 227, doi. 10.1159/000138314

By:

Purshottam, Tekvani;
Srivastava, Rajendra K.

Publication type:

Article

AN IDEAL-POINT PROBABILISTIC CHOICE MODEL FOR HETEROGENEOUS PREFERENCES.

Published in:

Marketing Science, 1986, v. 5, n. 3, p. 199, doi. 10.1287/mksc.5.3.199

By:

Kamakura, Wagner A.;
Srivastava, Rajendra K.

Publication type:

Article

Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets.

Published in:

Journal of Marketing Research (JMR), 2016, v. 53, n. 5, p. 728, doi. 10.1509/jmr.14.0170

By:

SUNGWOOK MIN;
XUBING ZHANG;
NAMWOON KIM;
SRIVASTAVA, RAJENDRA K.

Publication type:

Article

A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations.

Published in:

Management Science, 2002, v. 48, n. 2, p. 222, doi. 10.1287/mnsc.48.2.222.252

By:

Namwoon Kim;
Han, Jin K.;
Srivastava, Rajendra K.

Publication type:

Article

Marketing Strategy and Wall Street: Nailing Down Marketing's Impact.

Published in:

Journal of Marketing, 2009, v. 73, n. 6, p. 115, doi. 10.1509/jmkg.73.6.115

By:

Hanssens, Dominique M;
Rust, Roland T;
Srivastava, Rajendra K

Publication type:

Article

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

Published in:

Journal of Marketing, 2008, v. 72, n. 6, p. 49, doi. 10.1509/jmkg.72.6.049

By:

Bahadir, S. Cem;
Bharadwaj, Sundar G;
Srivastava, Rajendra K

Publication type:

Article

Measuring Marketing Productivity: Current Knowledge and Future Directions.

Published in:

Journal of Marketing, 2004, v. 68, n. 4, p. 76, doi. 10.1509/jmkg.68.4.76.42721

By:

Rust, Roland T.;
Ambler, Tim;
Carpenter, Gregory S.;
Kumar, V.;
Srivastava, Rajendra K.

Publication type:

Article

The Integrated Networks Model: Explaining Resource Allocations in Network Markets.

Published in:

Journal of Marketing, 2003, v. 67, n. 1, p. 29, doi. 10.1509/jmkg.67.1.29.18586

By:

Frels, Judy K.;
Shervani, Tasadduq;
Srivastava, Rajendra K.

Publication type:

Article

Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing.

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 168, doi. 10.2307/1252110

By:

Srivastava, Rajendra K.;
Shervani, Tasadduq A.;
Fahey, Liam

Publication type:

Article

Market Orientation and Organizational Performance: Is Innovation a Missing Link?

Published in:

Journal of Marketing, 1998, v. 62, n. 4, p. 30, doi. 10.1177/002224299806200403

By:

Han, Jin K.;
Kim, Namwoon;
Srivastava, Rajendra K.

Publication type:

Article

A Customer-oriented Approach for Determining Market Structures.

Published in:

Journal of Marketing, 1984, v. 48, n. 2, p. 32, doi. 10.1177/002224298404800203

By:

Srivastava, Rajendra K.;
Alpert, Mark I.;
Shocker, Alian D.

Publication type:

Article

MARKET STRUCTURE ANALYSIS: HIERARCHICAL CLUSTERING OF PRODUCTS BASED ON SUBSTITUTION-IN-USE.

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 38, doi. 10.1177/002224298104500303

By:

Srivastava, Rajendra K.;
Leone, Robert P.;
Shocker, Allan D.

Publication type:

Article

CUSTOMER-ORIENTED APPROACHES TO IDENTIFYING PRODUCT MARKETS.

Published in:

Journal of Marketing, 1979, v. 43, n. 4, p. 8, doi. 10.2307/1250266

By:

Day, George S.;
Shocker, Allan D.;
Srivastava, Rajendra K.

Publication type:

Article

The resource-based view and marketing: The role of market-based assets in gaining competitive advantage.

Published in:

Journal of Management, 2001, v. 27, n. 6, p. 777, doi. 10.1177/014920630102700610

By:

Srivastava, Rajendra K.;
Fahey, Liam;
Christensen, H. Kurt

Publication type:

Article

An Approach to Assess the Importance of Brand Equity in Acquisition Decisions.

Published in:

Journal of Product Innovation Management, 1994, v. 11, n. 3, p. 221, doi. 10.1016/0737-6782(94)90005-1

By:

Mahajan, Vijay;
Rao, Vithala R.;
Srivastava, Rajendra K.

Publication type:

Article

Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue.

Published in:

Journal of Marketing Research (JMR), 1994, v. 31, n. 2, p. 149, doi. 10.2307/3152190

By:

SHOCKER, AALLAN D.;
SRIVASTAVA, RAJENDRA K.;
RUEKERT, ROBERT W.

Publication type:

Article

Inferring Market Structure With Aggregate Data: A Latent Segment Logit Approach.

Published in:

Journal of Marketing Research (JMR), 1993, v. 30, n. 3, p. 369, doi. 10.2307/3172888

By:

Zenor, Michael J.;
Srivastava, Rajendra K.

Publication type:

Article

Determination of Adopter Categories by Using Innovation Diffusion Models.

Published in:

Journal of Marketing Research (JMR), 1990, v. 27, n. 1, p. 37, doi. 10.2307/3172549

By:

Mahajan, Vijay;
Muller, Eitan;
Srivastava, Rajendra K.

Publication type:

Article

Predicting Choice Shares Under Conditions of Brand Interdependence.

Published in:

Journal of Marketing Research (JMR), 1984, v. 21, n. 4, p. 420, doi. 10.2307/3151468

By:

Kamakura, Wagner A.;
Srivastava, Rajendra K.

Publication type:

Article

DISCRETE MULTIVARIATE ANALYSIS BOOKS: A REVIEW.

Published in:

1980

By:

Srivastava, Rajendra K.;
Peterson, Robert A.;
Kerin, Roger A.

Publication type:

Book Review

From Customer-, to Actor-, to Stakeholder Engagement: Taking Stock, Conceptualization, and Future Directions.

Published in:

Journal of Service Research, 2022, v. 25, n. 2, p. 328, doi. 10.1177/1094670520977680

By:

Hollebeek, Linda D.;
Kumar, V.;
Srivastava, Rajendra K.

Publication type:

Article

Linking Customer Assets to Financial Performance.

Published in:

Journal of Service Research, 2002, v. 5, n. 1, p. 26, doi. 10.1177/1094670502005001004

By:

Hogan, John E.;
Lehmann, Donald R.;
Merino, Maria;
Srivastava, Rajendra K.;
Thomas, Jacquelyn S.;
Verhoaf, Peter C.

Publication type:

Article