Works matching IS 00222437 AND DT 1978 AND VI 15 AND IP 2
Results: 28
LADENVERSCHLEISS EIN BEITRAG ZUR THEORIE DES LEBENSZYKLUS VON EINZELHANDELSGESCHAFTEN (STORE EROSIONS: A CONTRIBUTION TO THE THEORY OF THE LIFE CYCLE OF RETAIL BUSINESS).
- Published in:
- 1978
- By:
- Publication type:
- Book Review
GENDER ADVERTISEMENTS.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
STRATEGY AND STRUCTURE = PERFORMANCE: THE STRATEGIC PLANNING IMPERATIVE.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
ADVERTISING AND MARKETING RESEARCH.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
MARKETING MANAGEMENT INFORMATION SYSTEMS.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
CONSUMER BEHAVIOR.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
SURVEY AND OPINION RESEARCH: PROCEDURES FOR PROCESSING AND ANALYSIS.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
RESPONSE LATENCY: NEW MEASURE OF ADVERTISING.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
ECONOMICS OF SPACE AND TIME.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
Effects of Scaling on the Correlation Coefficient: Additional Considerations.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 2, p. 304, doi. 10.2307/3151268
- By:
- Publication type:
- Article
Robustness of Conjoint Analysis: Some Monte Carlo Results.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 2, p. 300, doi. 10.2307/3151267
- By:
- Publication type:
- Article
Some Insight into the Underreporting of Financial Data by Sample Survey Respondents.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 2, p. 294, doi. 10.2307/3151266
- By:
- Publication type:
- Article
Questionnaire Returns: Stamps Versus Business Reply Envelopes Revisited.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 2, p. 290, doi. 10.2307/3151265
- By:
- Publication type:
- Article
Item Nonresponse in Mail Surveys: Extent and Correlates.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 2, p. 285, doi. 10.2307/3151264
- By:
- Publication type:
- Article
Multiple Criteria Effects in a Mail Survey Experiment.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 2, p. 280, doi. 10.2307/3151263
- By:
- Publication type:
- Article
Pooling Issues and Methods in Regression Analysis: Some Further Reflections.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 2, p. 277, doi. 10.2307/3151262
- By:
- Publication type:
- Article
Intrachannel Conflict and Use of Power: A Reply.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 2, p. 275, doi. 10.2307/3151261
- By:
- Publication type:
- Article
Intrachannel Conflict and Use of Power.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 2, p. 273, doi. 10.2307/3151260
- By:
- Publication type:
- Article
....COMPUTER ABSTRACTS.
- Published in:
- 1978
- By:
- Publication type:
- Abstract
Determinants of Scale Response: Label Versus Position.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 2, p. 261, doi. 10.2307/3151256
- By:
- Publication type:
- Article
An Application of Equity Theory to Buyer-Seller Exchange Situations.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 2, p. 250, doi. 10.2307/3151255
- By:
- Publication type:
- Article
A Few Questions on Consumer Information Processing: Two Product Cases, Coffee and Toothpaste.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 2, p. 243, doi. 10.2307/3151254
- By:
- Publication type:
- Article
Relative Effectiveness of Three Behavioral Influence Strategies as Supplements to Persuasion in a Marketing Context.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 2, p. 229, doi. 10.2307/3151253
- By:
- Publication type:
- Article
Causal Complexity: A Measure of Consumer Causal Attribution.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 2, p. 220, doi. 10.2307/3151252
- By:
- Publication type:
- Article
Pay Secrecy Versus Pay Disclosure for Salesmen: A Longitudinal Study.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 2, p. 214, doi. 10.2307/3151251
- By:
- Publication type:
- Article
The Number of Estimators: A Critical Decision for Marketing Under Competitive Bidding.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 2, p. 203, doi. 10.2307/3151250
- By:
- Publication type:
- Article
Tracker: An Early Test Market Forecasting and Diagnostic Model for New Product Planning.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 2, p. 192, doi. 10.2307/3151249
- By:
- Publication type:
- Article
Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 2, p. 171, doi. 10.2307/3151248
- By:
- Publication type:
- Article