PUBLICATIONS RECEIVED.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 2, p. 262, doi. 10.1177/002224378101800218
- Publication type:
- Article
Works matching IS 00222437 AND DT 1981 AND VI 18 AND IP 2
Results: 18
1
2
MEASUREMENT IN THE SOCIAL SCIENCES.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
3
ETHICAL DILEMMAS AND SOCIAL SCIENCE RESEARCH.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
4
ANALYZING MULTIVARIATE DATA/AN INTRODUCTION TO MULTIVARIATE STATISTICS/MULTIVARIATE ANALYSIS.
- Published in:
- 1981
- By:
- Publication type:
- Book Review
5
Comment on "An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class"
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 2, p. 254, doi. 10.2307/3150961
- By:
- Publication type:
- Article
6
Relative Information Contributions of Consumer Purchase Intentions and Management Judgment as Explanators of Sales.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 2, p. 249, doi. 10.2307/3150960
- By:
- Publication type:
- Article
7
Time Cue and Time Perception Effect on Response to Mail Surveys.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 2, p. 243, doi. 10.2307/3150959
- By:
- Publication type:
- Article
8
Using S-Shaped Curves to Predict Response Rates.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 2, p. 240, doi. 10.2307/3150958
- By:
- Publication type:
- Article
9
Dimensions of Consumer Information Seeking Behavior.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 2, p. 233, doi. 10.2307/3150957
- By:
- Publication type:
- Article
10
An Analysis of Energy Consumption Patterns by Stage of Family Life Cycle.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 2, p. 227, doi. 10.2307/3150956
- By:
- Publication type:
- Article
11
An Empirical Test of Models of Salespersons' Job Expectancy and Instrumentality Perceptions.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 2, p. 209, doi. 10.2307/3150955
- By:
- Publication type:
- Article
12
Social Class Versus Income Revisited: An Empirical Investigation.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 2, p. 192, doi. 10.2307/3150954
- By:
- Publication type:
- Article
13
Attentive Audience Delivery of TV Advertising Schedules.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 2, p. 187, doi. 10.2307/3150953
- By:
- Publication type:
- Article
14
The Interaction Between Comparative Advertising and Copy Claim Variation.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 2, p. 175, doi. 10.2307/3150952
- By:
- Publication type:
- Article
15
Specification of Patronage Models for Retail Center Choice.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 2, p. 162, doi. 10.2307/3150951
- By:
- Publication type:
- Article
16
Latent Root Regression: An Alternate Procedure for Estimating Parameters in the Presence of Multicollinearity.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 2, p. 154, doi. 10.2307/3150950
- By:
- Publication type:
- Article
17
On the Prediction Power of Market Share Attraction Models.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 2, p. 146, doi. 10.2307/3150949
- By:
- Publication type:
- Article
18
Construct Validity: A Review of Basic Issues and Marketing Practices.
- Published in:
- Journal of Marketing Research (JMR), 1981, v. 18, n. 2, p. 133, doi. 10.2307/3150948
- By:
- Publication type:
- Article