MARKETING MANAGEMENT: ANALYSIS AND PLANNING (Revised Edition).
- Published in:
- 1964
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 1964 AND VI 1 AND IP 3
Results: 19
1
2
DIRECTORY OF BUSINESS AND FINANCIAL SERVICES .
- Published in:
- 1964
- By:
- Publication type:
- Book Review
3
MERGERS AND ACQUISITIONS: PLANNING AND ACTION.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
4
RESEARCH METHODS IN ECONOMICS AND BUSINESS.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
5
LINEAR PROGRAMMING: AN INTRODUCTION.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
6
MEASURING ADVERTISING EFFECTIVENESS. Part Two: Measurement of Advertising Media.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
7
MEASURING ADVERTISING EFFECTIVENESS. Part One: Measurement of Advertising Messages.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
8
MARKETING AND THE COMPUTER.
- Published in:
- 1964
- By:
- Publication type:
- Book Review
9
On the Accuracy of Recording of Consumer Panels: II.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 3, p. 69, doi. 10.2307/3150060
- By:
- Publication type:
- Article
10
A Method to Detect Specific Causes of Consumer Complaints.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 3, p. 63, doi. 10.2307/3150059
- By:
- Publication type:
- Article
11
Two Source Effects in Magazine Advertising.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 3, p. 59, doi. 10.2307/3150058
- By:
- Publication type:
- Article
12
Regularity of Reading.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 3, p. 50, doi. 10.2307/3150057
- By:
- Publication type:
- Article
13
On the Validity of Projective Questions.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 3, p. 46, doi. 10.2307/3150056
- By:
- Publication type:
- Article
14
Market Share Determination: A Low Cost Approach.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 3, p. 40, doi. 10.2307/3150055
- By:
- Publication type:
- Article
15
Influence of Beer Brand Identification on Taste Perception.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 3, p. 36, doi. 10.2307/3150054
- By:
- Publication type:
- Article
16
The Development of Brand Loyalty.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 3, p. 32, doi. 10.2307/3150053
- By:
- Publication type:
- Article
17
Predicting Short-Term Changes in Market Share as a Function of Advertising Strategy.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 3, p. 27, doi. 10.2307/3150052
- By:
- Publication type:
- Article
18
A Method for Understanding Price Determinants.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 3, p. 17, doi. 10.2307/3150051
- By:
- Publication type:
- Article
19
Testing Test Market Predictions.
- Published in:
- Journal of Marketing Research (JMR), 1964, v. 1, n. 3, p. 8, doi. 10.2307/3150050
- By:
- Publication type:
- Article