METHOD AND MEASUREMENT IN SOCIOLOGY.
- Published in:
- 1965
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 1965 AND VI 2 AND IP 2
Results: 16
1
2
RESEARCH METHODOLOGY IN BUSINESS.
- Published in:
- 1965
- By:
- Publication type:
- Book Review
3
MARKETING RESEARCH.
- Published in:
- 1965
- By:
- Publication type:
- Book Review
4
ANTICIPATIONS AND PURCHASES, AN ANALYSIS OF CONSUMER BEHAVIOR.
- Published in:
- 1965
- By:
- Publication type:
- Book Review
5
THE MEASUREMENT OF CUMULATIVE ADVERTISING EFFECTS.
- Published in:
- 1965
- By:
- Publication type:
- Book Review
6
Testing Test Market Predictions Comments.
- Published in:
- Journal of Marketing Research (JMR), 1965, v. 2, n. 2, p. 196, doi. 10.2307/3149984
- By:
- Publication type:
- Article
7
An Emerging Apologetic of Managerialism?: Theory in Marketing, 1964.
- Published in:
- 1965
- By:
- Publication type:
- Book Review
8
The 'Deal-Prone' Consumer.
- Published in:
- Journal of Marketing Research (JMR), 1965, v. 2, n. 2, p. 186, doi. 10.2307/3149982
- By:
- Publication type:
- Article
9
Short Term Price and Dealing Effects in Selected Market Segments.
- Published in:
- Journal of Marketing Research (JMR), 1965, v. 2, n. 2, p. 171, doi. 10.2307/3149981
- By:
- Publication type:
- Article
10
Characteristics of Owners of Thrift Deposits in Commercial Banks and Savings and Loan Associations.
- Published in:
- Journal of Marketing Research (JMR), 1965, v. 2, n. 2, p. 163, doi. 10.2307/3149980
- By:
- Publication type:
- Article
11
Experimental Designs in Measuring the Effectiveness of Promotion.
- Published in:
- Journal of Marketing Research (JMR), 1965, v. 2, n. 2, p. 154, doi. 10.2307/3149979
- By:
- Publication type:
- Article
12
Sales Budgeting for Controlled Growth Objectives.
- Published in:
- Journal of Marketing Research (JMR), 1965, v. 2, n. 2, p. 133, doi. 10.2307/3149976
- By:
- Publication type:
- Article
13
The Shopping Matrix and Marketing Strategy.
- Published in:
- Journal of Marketing Research (JMR), 1965, v. 2, n. 2, p. 128, doi. 10.2307/3149975
- By:
- Publication type:
- Article
14
Toward a Formal Theory of Transactions and Transvections.
- Published in:
- Journal of Marketing Research (JMR), 1965, v. 2, n. 2, p. 117, doi. 10.2307/3149974
- By:
- Publication type:
- Article
15
Social Character and Differential Preference for Mass Communication.
- Published in:
- Journal of Marketing Research (JMR), 1965, v. 2, n. 2, p. 146, doi. 10.2307/3149978
- By:
- Publication type:
- Article
16
Effects of Competing Messages: A Laboratory Simulation.
- Published in:
- Journal of Marketing Research (JMR), 1965, v. 2, n. 2, p. 141, doi. 10.2307/3149977
- By:
- Publication type:
- Article