Works matching IS 00222437 AND DT 1972 AND VI 9 AND IP 2

Results: 26

LES SYSTEMES D'INFORMATION EN MARKETING.

Published in:

1972

By:

De Koning, Co

Publication type:

Book Review

THE STRUCTURE OF THE POPULAR MUSIC INDUSTRY: THE FILTERING PROCESS BY WHICH RECORDS ARE PRESELECTED FOR PUBLIC CONSUMPTION.

Published in:

1972

By:

Graham, Tony

Publication type:

Book Review

PERSONAL CHARACTERISTICS AND CONSUMER BEHAVIOR: A MULTIDIMENSIONAL APPROACH.

Published in:

1972

By:

Tigert, Douglas J.

Publication type:

Book Review

MULTINATIONAL RETAILING.

Published in:

1972

By:

Lindner, Wolfgang

Publication type:

Book Review

RETAIL PRICING: AN INTEGRATED ECONOMIC AND PSYCHOLOGICAL APPROACH.

Published in:

1972

By:

Shapiro, Stanley J.

Publication type:

Book Review

CAUSAL MODELS IN THE SOCIAL SCIENCES.

Published in:

1972

By:

Portwood III, Charles Sterling

Publication type:

Book Review

ISSUES IN THE ECONOMICS OF ADVERTISING.

Published in:

1972

By:

McNiven, Malcolm A.

Publication type:

Book Review

An Exploratory Investigation of Brand Switching.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 226, doi. 10.2307/3149963

By:

Chance, William A.;
French, Norman D.

Publication type:

Article

Informal Group Influence on Risk Taking.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 223, doi. 10.2307/3149962

By:

Woodside, Arch G.

Publication type:

Article

Can Private Brand Buyers Be Identified?

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 219, doi. 10.2307/3149961

By:

Burger, Philip C.;
Schott, Barbara

Publication type:

Article

Improving Sales Forecasts for Appliances.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 214, doi. 10.2307/3149960

By:

Carman, Hoy F.

Publication type:

Article

Changes in Explicit Information and Brand Perceptions.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 209, doi. 10.2307/3149959

By:

Rao, Vithala R.

Publication type:

Article

A Note on Measurement of Social-Psychological Belief Systems.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 204, doi. 10.2307/3149958

By:

Green, Paul E.;
Wind, Yoram;
Jain, Arun K.

Publication type:

Article

....COMPUTER ABSTRACTS.

Published in:

1972

By:

Montgomery, David B.;
Abrams, I.J.;
Frank, Ronald E.;
Green, Paul E.;
Kadushin, Charles;
Montgomery, David;
Warwick, Kenneth M.

Publication type:

Abstract

Factor Analysis of Perceptual Change.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 193, doi. 10.2307/3149954

By:

Vavra, Terry G.

Publication type:

Article

On the Interpretation of Canonical Analysis.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 187, doi. 10.2307/3149953

By:

Alpert, Mark I.;
Peterson, Robert A.

Publication type:

Article

Political Instability as a Determinant of Direct Foreign Investment in Marketing.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 182, doi. 10.2307/3149952

By:

Bennett, Peter D.;
Green, Robert T.

Publication type:

Article

Alternative Econometric Models of Sales-Advertising Relationships.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 177, doi. 10.2307/3149951

By:

Rao, Vithala R.

Publication type:

Article

Multivariate Analysis of Sales Responses of Competing Brands to Advertising.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 168, doi. 10.2307/3149950

By:

Beckwith, Neil E.

Publication type:

Article

A Measure of Brand Acceptance.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 160, doi. 10.2307/3149949

By:

Aaker, David A.

Publication type:

Article

Maximum Likelihood Estimation of Central-City Food Trading Areas.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 154, doi. 10.1177/002224377200900206

By:

Haines Jr., George H.;
Simon, Leonard S.;
Alexis, Marcus

Publication type:

Article

Advertising in Black and White.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 149, doi. 10.2307/3149947

By:

Schlinger, Mary Jane;
Plummer, Joseph T.

Publication type:

Article

The Appeal of Buying Black.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 141, doi. 10.2307/3149946

By:

Gensch, Dennis H.;
Staelin, Richard

Publication type:

Article

A Microanalytic Approach to Store Location Analysis.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 134, doi. 10.2307/3149945

By:

MacKay, David B.

Publication type:

Article

Adaptive Pricing by a Retailer.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 127, doi. 10.2307/3149944

By:

Parsons, Leonard J.;
Price, W. Bailey

Publication type:

Article

A Computer On-Line Marketing Mix Model.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 2, p. 119, doi. 10.2307/3149943

By:

Lambin, Jean-Jacques

Publication type:

Article