MARKETING MODELS: QUANTITATIVE AND BEHAVIORAL.
- Published in:
- 1966
- By:
- Publication type:
- Book Review
Works matching IS 00222437 AND DT 1966 AND VI 3 AND IP 3
Results: 15
1
2
INDUSTRIAL PURCHASING BEHAVIOR: A STUDY OF COMMUNICATIONS EFFECTS.
- Published in:
- 1966
- By:
- Publication type:
- Book Review
3
MANAGEMENT USES OF RESEARCH AND DEVELOPMENT.
- Published in:
- 1966
- By:
- Publication type:
- Book Review
4
Survey of Marketing Research Directors of Fortune 500 Firms.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 3, p. 313, doi. 10.2307/3149908
- By:
- Publication type:
- Article
5
Student Participation in Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 3, p. 311, doi. 10.2307/3149907
- By:
- Publication type:
- Article
6
The Structure of Consumer Assets: An Exploratory Study.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 3, p. 293, doi. 10.2307/3149906
- By:
- Publication type:
- Article
7
Interpurchase Time and Brand Loyalty.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 3, p. 289, doi. 10.2307/3149905
- By:
- Publication type:
- Article
8
Analysis of Irregular Two-Dimensional Distributions of Consumer Buying Choices.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 3, p. 279, doi. 10.2307/3149904
- By:
- Publication type:
- Article
9
Measuring the Cumulative Net Coverage of Any Combination of Media.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 3, p. 269, doi. 10.2307/3149903
- By:
- Publication type:
- Article
10
A Behavioral Experiment in Sales Effort Allocation.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 3, p. 261, doi. 10.2307/3149902
- By:
- Publication type:
- Article
11
Overlap Among Self-Designated Opinion Leaders: A Study of Selected Dental Products and Services.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 3, p. 255, doi. 10.2307/3149901
- By:
- Publication type:
- Article
12
Use of Transformations.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 3, p. 247, doi. 10.2307/3149900
- By:
- Publication type:
- Article
13
Sensitivity, Reliability and Consumer Taste Testing.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 3, p. 235, doi. 10.2307/3149898
- By:
- Publication type:
- Article
14
Quantitative Analyses of the Effectiveness of TV Commercials.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 3, p. 239, doi. 10.2307/3149899
- By:
- Publication type:
- Article
15
Direct Observation of Purchasing Behavior.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 3, p. 227, doi. 10.2307/3149897
- By:
- Publication type:
- Article