Works matching IS 00222437 AND DT 1965 AND VI 2 AND IP 1

Results: 21

1963 ASA BUSINESS AND ECONOMICS STATISTICS AND SOCIAL STATISTICS SECTION PROCEEDINGS.

Published in:

1965

By:

Lamale, Helen H.

Publication type:

Book Review

APPLIED DYNAMIC PROGRAMMING.

Published in:

1965

By:

Desi, George R.

Publication type:

Book Review

COMPUTER APPLICATIONS IN THE BEHAVIORAL SCIENCES.

Published in:

1965

By:

Muth, John F.

Publication type:

Book Review

MANAGEMENT AND THE MARKETING REVOLUTION.

Published in:

1965

By:

Lazo, Hector

Publication type:

Book Review

PROBLEMS IN MARKETING RESEARCH--IN-BASKET SIMULATION.

Published in:

1965

By:

Ashmen, Roy

Publication type:

Book Review

THE STRATEGY OF MARKETING RESEARCH.

Published in:

1965

By:

Frank, Ronald E.

Publication type:

Book Review

MODERN MARKETING STRATEGY.

Published in:

1965

By:

Zeisel, Ilse

Publication type:

Book Review

MODELS OF MARKETS.

Published in:

1965

By:

Green, Paul E.

Publication type:

Book Review

Media Selection by Linear Programming.

Published in:

Journal of Marketing Research (JMR), 1965, v. 2, n. 1, p. 83, doi. 10.2307/3149343

By:

Brown, Douglas B.;
Warshaw, Martin R.

Publication type:

Article

Measurement of Corporate Images by the Semantic Differential.

Published in:

Journal of Marketing Research (JMR), 1965, v. 2, n. 1, p. 80, doi. 10.2307/3149342

By:

Clevenger Jr., Theodore;
Lazier, Gilbert A.;
Clark, Margaret Leitner

Publication type:

Article

A Disaggregative Model for the Generation of Sales.

Published in:

Journal of Marketing Research (JMR), 1965, v. 2, n. 1, p. 74, doi. 10.2307/3149341

By:

Benishay, Haskel

Publication type:

Article

Survey Data as Evidence in Trademark Infringement Cases.

Published in:

Journal of Marketing Research (JMR), 1965, v. 2, n. 1, p. 64, doi. 10.2307/3149340

By:

Thompson, Donald L.

Publication type:

Article

Interviewer Bias Revisited.

Published in:

Journal of Marketing Research (JMR), 1965, v. 2, n. 1, p. 58, doi. 10.1177/002224376500200109

By:

Boyd Jr., Harper W.;
Westfall, Ralph

Publication type:

Article

Soviet Research on Audience Reaction to Motion Pictures.

Published in:

Journal of Marketing Research (JMR), 1965, v. 2, n. 1, p. 56, doi. 10.2307/3149338

By:

Rimberg, John

Publication type:

Article

Introducing Bias Intentionally into Survey Techniques.

Published in:

Journal of Marketing Research (JMR), 1965, v. 2, n. 1, p. 51, doi. 10.2307/3149337

By:

Tortolani, Ray

Publication type:

Article

Measuring the Utility Added by Branding and Grading.

Published in:

Journal of Marketing Research (JMR), 1965, v. 2, n. 1, p. 45, doi. 10.2307/3149336

By:

Marquardt, Raymond;
Makens, James;
Larzelere, Henry

Publication type:

Article

Factors Influencing the Relationship Between Buying Plans and Ad Readership.

Published in:

Journal of Marketing Research (JMR), 1965, v. 2, n. 1, p. 40, doi. 10.2307/3149335

By:

Smith, Stewart A.

Publication type:

Article

Measuring the Market Impact of Technical Services.

Published in:

Journal of Marketing Research (JMR), 1965, v. 2, n. 1, p. 32, doi. 10.2307/3149334

By:

Simon, Leonard S.

Publication type:

Article

Postponement, Speculation and the Structure of Distribution Channels.

Published in:

Journal of Marketing Research (JMR), 1965, v. 2, n. 1, p. 26, doi. 10.2307/3149333

By:

Bucklin, Louis P.

Publication type:

Article

Measurement and the Development of Science and Marketing.

Published in:

Journal of Marketing Research (JMR), 1965, v. 2, n. 1, p. 20, doi. 10.2307/3149332

By:

Lee, Charles E.

Publication type:

Article

Making Marketing Research More Effective by Using the Administrative Process.

Published in:

Journal of Marketing Research (JMR), 1965, v. 2, n. 1, p. 13, doi. 10.1177/002224376500200101

By:

Boyd Jr., Harper W.;
Britt, Steuart Henderson

Publication type:

Article