The article presents his opinion about Southern part of the U.S. When I think of the South, I think of a way of life. I know there are ills and problems: tenancy, race conflict, inadequate industry, lack of wealth, libraries, health and recreation. I know there are also great natural resources: 551 millions of acres of fertile land in the most advantageous portion of the temperate zone, abundant rainfall and water power, rich minerals and forests. These acute problems and these rich resources have been discussed on many occasions and will continue to be debated as long as there are sociological societies and as long as there is a South. Here I want to interrupt the detailed studies of the social scientists long enough to fix attention on the broad question of what kind of life we picture as worthy and feasible in this great region we love. As, therefore, we work on details and problems, let us keep before us a picture of our ultimate goal, the Good South. To my mind the characteristic elements are, first, an emphasis on rural life, and second, the concept that success consists not merely in material prosperity but chiefly in a rich and satisfying way of life.