Works matching DE "ADVERTISING of newspapers"
Results: 33
The Leverage Theory of Tying Revisited: Evidence from Newspaper Advertising.
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- Southern Economic Journal, 1998, v. 65, n. 2, p. 204, doi. 10.2307/1060664
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- Article
Identifying the Relevant Factors in Newspaper Advertising Effectiveness.
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- Palabra Clave, 2014, v. 17, n. 4, p. 1114, doi. 10.5294/pacla.2014.17.4.6
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- Article
Southern Voters' Reaction to Negative Political Ads in 1986 Election.
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- Journalism Quarterly, 1989, v. 66, n. 4, p. 888, doi. 10.1177/107769908906600417
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- Article
The Cross-Elasticity of Demand For National Newspaper Advertising.
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- Journalism Quarterly, 1987, v. 64, n. 2, p. 346, doi. 10.1177/107769908706400209
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- Article
'Strictly Confidential' Birth-Control Advertising in a 19th-Century City.
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- Journalism Quarterly, 1986, v. 63, n. 4, p. 748, doi. 10.1177/107769908606300411
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- Article
Content Comparison of Free and Paid Circulation Weeklies.
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- Journalism Quarterly, 1982, v. 59, n. 1, p. 134, doi. 10.1177/107769908205900125
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- Article
Pricing a Medium Out of the Market: The 25-Cent Daily Newspaper.
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- Journalism Quarterly, 1980, v. 57, n. 3, p. 385, doi. 10.1177/107769908005700301
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- Article
V.D. Advertisements.
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- International Journal of Dermatology, 1981, v. 20, n. 10, p. 652, doi. 10.1111/j.1365-4362.1981.tb00396.x
- Publication type:
- Article
Documents and references.
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- Moving Image, 2007, n. 8, p. 101
- Publication type:
- Article
Bookseller, Circulating Library Owner, Printer, Publisher, Agent, Raconteur, Freemason, Volunteer Soldier and Cricket Enthusiast—John Varty's Auckland Career, 1858-1868.
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- Script & Print, 2014, v. 38, n. 4, p. 212
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- Article
1. ADVERTISING.
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- 1957
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- Abstract
1. ADVERTISING.
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- 1948
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- Abstract
PROMOTION AND RESEARCH.
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- Journal of Marketing, 1947, v. 11, n. 4, p. 367, doi. 10.2307/1246276
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- Publication type:
- Article
LA CLASSE MOYENNE SE MET EN SCENE : LA PUBLICITÉ DES QUOTIDIENS MONTRÉALAIS COMME DISCOURS DE CLASSE, 1920-1970.
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- Recherches Sociographiques, 2012, v. 53, n. 3, p. 585, doi. 10.7202/1013411ar
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- Article
Contemporary Images of Consumption: How Advertising Defuses Radical Critique.
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- Sociologia del Lavoro, 2008, n. 111, p. 195
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- Publication type:
- Article
Examining the Influences of Senior Discount Usage in the Hospitality Industry.
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- International Journal of Hospitality & Tourism Administration, 2002, v. 3, n. 4, p. 77, doi. 10.1300/J149v03n04_06
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- Publication type:
- Article
Newspaper Ad defies Nepal's anti-Dalai Lama policy.
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- Tibetan Review: The Monthly Magazine on all Aspects of Tibet, 2010, v. 45, n. 1, p. 15
- Publication type:
- Article
EFFECTIVENESS OF ADVERTISING IN DIFFERENT MEDIA.
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- Journal of Advertising, 2006, v. 35, n. 2, p. 111, doi. 10.1080/00913367.2006.10639233
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- Article
Changing ideologies and advertising discourses in China: A case study of Nanfang Daily.
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- 2009
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- Publication type:
- Case Study
Advertising Sterne's Novels in Eighteenth-Century Newspapers.
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- Shandean, 2016, n. 27, p. 27, doi. 10.3828/shandean.2016.27.04
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- Article
Selling the 'Authentic Past': The New York Times and the Branding of History.
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- Westminster Papers in Communication & Culture, 2007, v. 4, n. 4, p. 24, doi. 10.16997/wpcc.109
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- Article
Enhancing newspaper's value as local advertising medium.
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- Newspaper Research Journal, 1994, v. 15, n. 3, p. 131, doi. 10.1177/073953299401500311
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- Article
EDITORIAL COMMENT.
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- 1994
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- Publication type:
- Editorial
The competitive position of newspapers in the local retail market.
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- Newspaper Research Journal, 1993, v. 14, n. 3/4, p. 70, doi. 10.1177/073953299301400308
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- Publication type:
- Article
THE COUNTRY WEEKLY: TRENDS IN NUMBERS AND DISTRIBUTION, 1900-1930.
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- Social Forces, 1934, v. 13, n. 1, p. 51, doi. 10.2307/2570217
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- Publication type:
- Article
Attention and Memory for Newspaper Advertisements: Effects of Ad-Editorial Congruency and Location.
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- Applied Cognitive Psychology, 2013, v. 27, n. 4, p. 429, doi. 10.1002/acp.2918
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- Publication type:
- Article
The Economic Advantage of Being the “Voice of the Majority”.
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- Journal of Media Economics, 2008, v. 21, n. 3, p. 158, doi. 10.1080/08997760802300639
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- Article
Preprints Versus Display Advertising: Which is More Profitable for Nondaily Newspapers?
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- Journal of Media Economics, 1999, v. 12, n. 4, p. 233, doi. 10.1207/s15327736me1204_1
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- Publication type:
- Article
A Note on the Relations Between Circulation Size and Newspaper Advertising Rates.
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- Journal of Media Economics, 1998, v. 11, n. 2, p. 47, doi. 10.1207/s15327736me1102_3
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- Article
Writing Features: Avoid Seven Deadly Sins.
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- Public Relations Quarterly, 2002, v. 47, n. 2, p. 23
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- Publication type:
- Article
How Datafication Drives Legacy Newspapers to Change Their Advertising Model for Business Survival: The Case of elmundo.es.
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- Journal of Media Management & Entrepreneurship, 2019, v. 1, n. 2, p. 1, doi. 10.4018/JMME.2019070105
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- Publication type:
- Article
Advertising and the Rise of Free Daily Newspapers.
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- Economica, 2012, v. 79, n. 313, p. 137, doi. 10.1111/j.1468-0335.2010.00867.x
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- Publication type:
- Article
Marketing Credibility: Chinese newspapers' responses to revenue losses from falling circulation and advertising decline.
- Published in:
- Journalism Studies, 2019, v. 20, n. 9, p. 1301, doi. 10.1080/1461670X.2018.1513815
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- Article