Title: Behavioral Science Research and the Conduct of Business.
Authors: Dunnette, Marvin D.; Brown, Zita Marie
Abstract: The titles and authors of 33 well-known and widely cited articles and books related to behavioral scientists' contributions to business management were sent to 200 top executives. They were asked to indicate which they had heard of, actually read, and used in their management jobs. Results show a marked discontinuity between contributions regarded most highly by industrial psychologists and those viewed as significant and useful by the executives replying to the survey.
Subjects: INDUSTRIAL psychology; BEHAVIORAL scientists; INDUSTRIAL psychologists; MANAGEMENT; EXECUTIVES' attitudes; BEHAVIORAL research; INDUSTRIAL surveys; SOCIOLOGY of corporations; PSYCHOLOGICAL research personnel; INDUSTRIAL management
Publication: Academy of Management Journal, 1968, Vol 11, Issue 2, p177
ISSN: 0001-4273
Publication type: Academic Journal
DOI: 10.2307/255255

Behavioral Science Research and the Conduct of Business.

Dunnette, Marvin D.; Brown, Zita Marie