If Aristotle Ran General Motors: The New Soul of Business.
- Published in:
- 1999
- By:
- Publication type:
- Book Review
Works matching IS 00222429 AND DT 1999 AND VI 63 AND IP 1
Results: 11
1
2
Reflection and Retrospection: Searching for Visions in Marketing.
- Published in:
- 1999
- By:
- Publication type:
- Book Review
3
Marketing Literature Review.
- Published in:
- 1999
- By:
- Publication type:
- Abstract
4
Breaking Up America: Advertisers and the New Media World.
- Published in:
- 1999
- By:
- Publication type:
- Book Review
5
The Ownership Effect in Consumer Responses to Brand Line Stretches.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 1, p. 88, doi. 10.2307/1252003
- By:
- Publication type:
- Article
6
Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 1, p. 75, doi. 10.2307/1252002
- By:
- Publication type:
- Article
7
Using Advertising Alliances for New Product Introduction: Interactions Between Product Complementarity and Promotional Strategies.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 1, p. 57, doi. 10.2307/1252001
- By:
- Publication type:
- Article
8
Strategic Service Pricing and Yield Management.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 1, p. 44, doi. 10.2307/1252000
- By:
- Publication type:
- Article
9
How Advertising Works: What Do We Really Know?
- Published in:
- Journal of Marketing, 1999, v. 63, n. 1, p. 26, doi. 10.2307/1251999
- By:
- Publication type:
- Article
10
Market Share and Customers' Perceptions of Quality: When Can Firms Grow Their Way to Higher Versus Lower Quality?
- Published in:
- Journal of Marketing, 1999, v. 63, n. 1, p. 16, doi. 10.2307/1251998
- By:
- Publication type:
- Article
11
Marketing and Literature: The Anxiety of Academic Influence.
- Published in:
- 1999
- By:
- Publication type:
- Abstract