Works matching DE "THIRD-class matter"

A COST/BENEFIT APPROACH TO POSTAGE USED ON MAIL QUESTIONNAIRES.

Published in:

Journal of Marketing, 1981, v. 45, n. 1, p. 130, doi. 10.2307/1251726

By:

• McCrohan, Kevin F.;
• Lowe, Larry S.

Publication type:

Article