Works matching IS 00222429 AND DT 1981 AND VI 45 AND IP 2

Results: 22

Marketing in the United Kingdom.

Published in:

Journal of Marketing, 1981, v. 45, n. 2, p. 161, doi. 10.2307/1251678

By:

Doyle, Peter

Publication type:

Article

PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

Published in:

Journal of Marketing, 1981, v. 45, n. 2, p. 139

By:

Werner, Ray O.;
Cohen, Dorothy;
Hartman, George E.

Publication type:

Article

REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1981, v. 45, n. 2, p. 138

By:

Werner, Ray O.;
Knapp, Robert W.

Publication type:

Article

REGULATION OF PRICE COMPETITION.

Published in:

Journal of Marketing, 1981, v. 45, n. 2, p. 138

By:

Werner, Ray O.

Publication type:

Article

REGULATIONS OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1981, v. 45, n. 2, p. 137

By:

Werner, Ray O.;
Katz, Benjamin J.

Publication type:

Article

A Review of Marketing Literature in Australia.

Published in:

Journal of Marketing, 1981, v. 45, n. 2, p. 159, doi. 10.2307/1251677

By:

Layton, Roger

Publication type:

Article

MEASURE UNRELIABILITY: A HIDDEN THREAT TO CROSS-NATIONAL MARKETING RESEARCH?

Published in:

Journal of Marketing, 1981, v. 45, n. 2, p. 98, doi. 10.2307/1251669

By:

Davis, Harry L.;
Douglas, Susan P.;
Silk, Alvin J.

Publication type:

Article

AN ASSESSMENT OF THE CONTRIBUTION OF LOG LINEAR MODELS TO MARKETING RESEARCH.

Published in:

Journal of Marketing, 1981, v. 45, n. 2, p. 89, doi. 10.2307/1251668

By:

Blattberg, Robert C.;
Dolan, Robert J.

Publication type:

Article

PROBLEMS AND CHALLENGES IN SOCIAL MARKETING.

Published in:

Journal of Marketing, 1981, v. 45, n. 2, p. 79, doi. 10.2307/1251667

By:

Bloom, Paul N.;
Novelli, William D.

Publication type:

Article

DESCRIPTION, INSIGHT, AND THEORY: A REVIEW OF THREE ADVERTISING TEXTS.

Published in:

1981

By:

Myers, John;
Witkowski, Terrence H.

Publication type:

Book Review

THE MARKETING OF LEGAL SERVICES.

Published in:

Journal of Marketing, 1981, v. 45, n. 2, p. 123, doi. 10.2307/1251671

By:

Darden, Donna K.;
Darden, William R.;
Kiser, G. E.

Publication type:

Article

THE INFLUENCE OF PRODUCT CHARACTERISTICS ON THE EXPORT PERFORMANCE OF NEW INDUSTRIAL PRODUCTS.

Published in:

Journal of Marketing, 1981, v. 45, n. 2, p. 110, doi. 10.2307/1251670

By:

McGuinness, Norman W.;
Little, Blair

Publication type:

Article

A Century of Marketing.

Published in:

1981

By:

Myers, John;
Bartels, Robert

Publication type:

Book Review

Marketing Abstracts.

Published in:

1981

By:

Gross, Walter;
Jolson, Marvin A.;
Leonard, Myron;
Michman, Ronald O.

Publication type:

Abstract

REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1981, v. 45, n. 2, p. 135

By:

Werner, Ray O.;
Griffiths, L. C.;
Duggan, Michael A.

Publication type:

Article

BEHAVIORAL LEARNING THEORY: ITS RELEVANCE TO MARKETING AND PROMOTIONS.

Published in:

Journal of Marketing, 1981, v. 45, n. 2, p. 70, doi. 10.2307/1251666

By:

Rothschild, Michael L.;
Gaidis, William C.

Publication type:

Article

THE EFFECTS OF REFERENCE PRICES IN RETAIL ADVERTISEMENTS.

Published in:

Journal of Marketing, 1981, v. 45, n. 2, p. 61, doi. 10.2307/1251665

By:

Blair, Edward A.;
Landon Jr., E. Laird

Publication type:

Article

NEW PRODUCT SCENARIOS: PROSPECTS FOR SUCCESS.

Published in:

Journal of Marketing, 1981, v. 45, n. 2, p. 48, doi. 10.2307/1251664

By:

Calantone, Roger;
Cooper, Robert G.

Publication type:

Article

CONSUMERS' DECISION PLANS AND SUBSEQUENT CHOICE BEHAVIOR.

Published in:

Journal of Marketing, 1981, v. 45, n. 2, p. 33, doi. 10.2307/1251663

By:

Park, C. Whan;
Hughes, Robert W.;
Thukral, Vinod;
Friedmann, Roberto

Publication type:

Article

CONSUMER/VOTER BEHAVIOR IN THE PASSAGE OF THE MICHIGAN CONTAINER LAW.

Published in:

Journal of Marketing, 1981, v. 45, n. 2, p. 19, doi. 10.2307/1251662

By:

Crosby, Lawrence A.;
Gill, James D.;
Taylor, James R.

Publication type:

Article

MARKETING STRATEGY DIFFERENCES BETWEEN STATE AND PRIVATELY OWNED CORPORATIONS: AN EXPLORATORY ANALYSIS.

Published in:

Journal of Marketing, 1981, v. 45, n. 2, p. 11, doi. 10.2307/1251661

By:

Capon, Noel

Publication type:

Article

From the Editor: RESEARCH AND MANAGEMENT.

Published in:

Journal of Marketing, 1981, v. 45, n. 2, p. 8, doi. 10.1177/002224298104500201

By:

Wind, Jerry

Publication type:

Article