Works matching IS 00222429 AND DT 1975 AND VI 39 AND IP 3

Results: 54

21. STORAGE AND TRANSPORTATION.

Published in:

1975

By:

Penn, William S.;
Schoell, William F.;
Kahler, Ruel

Publication type:

Abstract

20. SOCIAL ASPECTS OF MARKETING.

Published in:

1975

By:

Fagan, C. L.;
Wise, Gordon L.;
Walker, Bruce J.

Publication type:

Abstract

19. SALES MANAGEMENT AND SELLING.

Published in:

1975

By:

Jolson, M. A.;
Lowry, John R.;
Kahler, Ruel

Publication type:

Abstract

18. RETAILING.

Published in:

1975

By:

Penn, William S.;
Walker, Bruce J.;
LaPlaca, Peter J.

Publication type:

Abstract

17. RESEARCH AND FORECASTING.

Published in:

1975

By:

Penn, William S.;
Jolson, M. A.;
Walker, Bruce J.;
Mazze, Edward M.;
Lamb, Charles;
Hendon, Donald W.;
Becherer, Richard C.

Publication type:

Abstract

15. PRICING.

Published in:

1975

By:

Mazze, Edward M.;
Walker, Bruce J.;
Hendon, Donald W.

Publication type:

Abstract

14. PLANNING AND STRATEGY.

Published in:

1975

By:

Fagan, C. L.;
Kahler, Ruel;
Mazze, Edward M.;
Hendon, Donald W.

Publication type:

Abstract

13. PACKAGING.

Published in:

1975

By:

Schoell, William F.

Publication type:

Abstract

12. MARKETING MANAGEMENT.

Published in:

1975

By:

Kahler, Ruel;
Olsen, Robert M.;
LaPlaca, Peter J.;
Penn, William S.;
Hendon, Donald W.;
Spencer, Ulric M.

Publication type:

Abstract

11. MARKETING EDUCATION.

Published in:

1975

By:

Jolson, M. A.;
Spencer, Ulric M.

Publication type:

Abstract

4. COMMUNICATION AND PUBLIC RELATIONS.

Published in:

1975

By:

Walker, Bruce J.;
Fagan, C. L.

Publication type:

Abstract

10. INTERNATIONAL MARKETING.

Published in:

1975

By:

Meissner, Frank;
Lamb, Charles;
Penn, William S.;
Thompson, John R.

Publication type:

Abstract

8. HISTORY AND TRENDS.

Published in:: 1975
Publication type:: Abstract

7. GOVERNMENTAL AND REGULATORY ASPECTS.

Published in:: 1975
Publication type:: Abstract

V. REGULATION OF UNFAIR COMPETITION.

Published in:

Journal of Marketing, 1975, v. 39, n. 3, p. 88

By:

Cohen, Dorothy

Publication type:

Article

RETAIL MANAGEMENT: A CHANNELS APPROACH.

Published in:

1975

By:

Sherrell, Dan

Publication type:

Book Review

9. INDUSTRIAL AND CONSUMER GOODS.

Published in:

1975

By:

Penn, William S.;
Hendon, Donald W.

Publication type:

Abstract

2. AGRICULTURAL MARKETING.

Published in:

1975

By:

Penn, William S.;
Perkins, Garey B.;
Meissner, Frank

Publication type:

Abstract

1. ADVERTISING AND PROMOTION.

Published in:

1975

By:

Walker, Bruce J.;
Penn, William S.;
Kahler, Ruel;
Mazze, Edward M.;
Olsen, Robert M.;
Lowry, John R.

Publication type:

Abstract

5. CONSUMER BEHAVIOR.

Published in:

1975

By:

Mazze, Edward M.;
Schoell, William F.;
Perkins, Garey B.;
Lamb, Charles

Publication type:

Abstract

THE ENVIRONMENT OF MARKETING MANAGEMENT: SELECTIONS FROM THE LITERATURE.

Published in:

1975

By:

Marquardt, Raymond A.

Publication type:

Book Review

3. CHANNELS OF DISTRIBUTION.

Published in:

1975

By:

Jolson, M. A.;
Schoell, William F.

Publication type:

Abstract

IV. REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1975, v. 39, n. 3, p. 85

By:

Hurdle, James

Publication type:

Article

I. REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1975, v. 39, n. 3, p. 80

By:

Griffiths, L. C.

Publication type:

Article

OBEDIENCE TO AUTHORITY.

Published in:

1975

By:

Armstrong, J. Scott

Publication type:

Book Review

MATHEMATICAL MODELS IN MARKETING.

Published in:

1975

By:

Sewall, Murphy A.

Publication type:

Book Review

III. REGULATION OF PRICE COMPETITION.

Published in:

Journal of Marketing, 1975, v. 39, n. 3, p. 83

By:

Hurdle, James;
Tower, C. Burk

Publication type:

Article

II. REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1975, v. 39, n. 3, p. 81

By:

Katz, Benjamin J.

Publication type:

Article

MULTINATIONAL MARKETING MANAGEMENT.

Published in:

1975

By:

El-Ansary, Adeli I.;
Razian, Mustafa H.

Publication type:

Book Review

MARKETING AND THE ECOLOGICAL CRISIS.

Published in:

1975

By:

Messmer, Donald J.

Publication type:

Book Review

MARKETING PRINCIPLES: THE MANAGEMENT PROCESS.

Published in:

1975

By:

Bither, Stewart W.

Publication type:

Book Review

CONSUMER INFORMATION HANDBOOK.

Published in:

1975

By:

Ator, George J.

Publication type:

Book Review

A BASIC BIBLIOGRAPHY ON MARKETING RESEARCH.

Published in:

1975

By:

Roering, Kenneth J.

Publication type:

Book Review

MARKETING RESEARCH.

Published in:

1975

By:

Mason, J. Barry

Publication type:

Book Review

SOCIAL ASPECTS OF MARKETING.

Published in:

1975

By:

Hills, Gerald E.

Publication type:

Book Review

Using the Benefit Chain for Improved Strategy Formulation.

Published in:

Journal of Marketing, 1975, v. 39, n. 3, p. 72, doi. 10.1177/002224297503900315

By:

Young, Shirley;
Feigin, Barbara

Publication type:

Article

Marketing Research and the Legal Requirements of Advertising.

Published in:

Journal of Marketing, 1975, v. 39, n. 3, p. 69, doi. 10.2307/1250906

By:

Rosch, J. Thomas

Publication type:

Article

A Reply to Murphy and Coney.

Published in:

Journal of Marketing, 1975, v. 39, n. 3, p. 66, doi. 10.1177/002224297503900313

By:

Lessig, V. Parker

Publication type:

Article

RESEARCH FOR MARKETING DECISIONS.

Published in:

1975

By:

Banks, Seymour

Publication type:

Book Review

PIONEERS IN MARKETING.

Published in:

1975

By:

Grether, E. T.

Publication type:

Book Review

A Survey Technique to Measure Demand under Various Pricing Strategies.

Published in:

Journal of Marketing, 1975, v. 39, n. 3, p. 75, doi. 10.1177/002224297503900316

By:

Jones, D. Frank

Publication type:

Article

ADVERTISING AND THE PUBLIC INTEREST.

Published in:

1975

By:

Peters, William H.

Publication type:

Book Review

CASE STUDIES IN SHOPPING CENTER DEVELOPMENT AND OPERATION.

Published in:

1975

By:

Rich, Stuart U.

Publication type:

Book Review

Comments on "Consumer Store Images and Store Loyalties"

Published in:

Journal of Marketing, 1975, v. 39, n. 3, p. 64, doi. 10.1177/002224297503900312

By:

Murphy, John H.;
Coney, Kenneth A.

Publication type:

Article

MARKETING IN A RECESSION: Comments from Our Readers.

Published in:

1975

By:

Diener, Betty J.;
Perkins, Edward L.;
Lynn, Robert A.;
Christopher, William F.;
Dallmeyer, Rudolph;
Canton, Irving D.;
Cundiff, Jack W.;
Adler, Lee

Publication type:

Letter

Stockout Cost Models: Empirical Tests in a Retail Situation.

Published in:

Journal of Marketing, 1975, v. 39, n. 3, p. 56, doi. 10.2307/1250902

By:

Walter, C. K.;
Grabner, John R.

Publication type:

Article

Attitudinal and Cognitive Readiness: Key Dimensions for Consumer Legislation.

Published in:

Journal of Marketing, 1975, v. 39, n. 3, p. 61, doi. 10.1177/002224297503900311

By:

Tootelian, Dennis H.

Publication type:

Article

Foreseeability of Misuse and Abnormal Use of Products by the Consumer.

Published in:

Journal of Marketing, 1975, v. 39, n. 3, p. 48, doi. 10.1177/002224297503900309

By:

Trombetta, William L.;
Wilson, Timothy L.

Publication type:

Article

Socioeconomic Product Risk and Patronage Preferences of Retail Shoppers.

Published in:

Journal of Marketing, 1975, v. 39, n. 3, p. 42, doi. 10.1177/002224297503900308

By:

Prasad, V. Kanti

Publication type:

Article

Tying Agreements in Franchising.

Published in:

Journal of Marketing, 1975, v. 39, n. 3, p. 20, doi. 10.1177/002224297503900305

By:

Hunt, Shelby D.;
Nevin, John R.

Publication type:

Article