Works matching IS 00222429 AND DT 1977 AND VI 41 AND IP 2

Results: 37

6.0 PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

Published in:

Journal of Marketing, 1977, v. 41, n. 2, p. 107

By:

Werner, Ray O.;
Hartman, George E.

Publication type:

Article

5.0 REGULATION OF UNFAIR COMPETITION.

Published in:

Journal of Marketing, 1977, v. 41, n. 2, p. 104

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

4.0 REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1977, v. 41, n. 2, p. 102

By:

Werner, Ray O.;
Knapp, Robert W.

Publication type:

Article

WINNING THROUGH INTIMIDATION.

Published in:

1977

By:

Nordstrom, Richard D.

Publication type:

Book Review

3.0 REGULATION OF PRICE COMPETITION.

Published in:

Journal of Marketing, 1977, v. 41, n. 2, p. 101

By:

Werner, Ray O.;
Tower, C. Burk

Publication type:

Article

MULTIDIMENSIONAL MARKETING: MANAGERIAL, SOCIETAL, PHILOSOPHICAL.

Published in:

1977

By:

Scott, Richard A.

Publication type:

Book Review

OUT OF ONE SMALL CHEST: A SOCIAL AND FINANCIAL HISTORY OF THE BOWERY SAVINGS BANK.

Published in:

1977

By:

MC Clung, David L.

Publication type:

Book Review

THE JOYLESS ECONOMY: AN INQUIRY INTO HUMAN SATISFACTION AND CONSUMER DISSATISFACTION.

Published in:

1977

By:

Zikmund, William G.

Publication type:

Book Review

2.0 REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1977, v. 41, n. 2, p. 101

By:

Werner, Ray O.;
Katz, Benjamin J.

Publication type:

Article

MARKETING RESEARCH: A SHORT COURSE FOR PROFESSIONALS.

Published in:

1977

By:

Ford, Neil M.

Publication type:

Book Review

INTERVILLAGE COOPERATION IN AGRICULTURE PRODUCTION SERVICES.

Published in:

1977

By:

Meissner, Frank

Publication type:

Book Review

DIRECTORY OF RESOURCES FOR TRAINING FOR AGRICULTURAL DEVELOPMENT IN THE COMMONWEALTH.

Published in:

1977

By:

Meissner, Frank

Publication type:

Book Review

SMALL BUSINESS INFORMATION SOURCES.

Published in:

1977

By:

Gross, Walter

Publication type:

Book Review

CONSUMERISM, A NEW FORCE IN SOCIETY.

Published in:

1977

By:

Lundstrom, William J.

Publication type:

Book Review

THE GREAT WRITINGS IN MARKETING.

Published in:

1977

By:

Thistlethwaite, Paul C;
Nordstrom, Richard D.

Publication type:

Book Review

MARKETING FUNDAMENTALS FOR RESPONSIVE MANAGEMENT.

Published in:

1977

By:

Kraft, Frederic B.

Publication type:

Book Review

PROTECTING CONSUMER INTERESTS: PRIVATE INITIATIVE AND PUBLIC RESPONSE.

Published in:

1977

By:

Day, George

Publication type:

Book Review

MARKETING ON A SMALL BUDGET.

Published in:

1977

By:

Hoover, Robert J.

Publication type:

Book Review

THE NEW MANAGEMENT: LINE EXECUTIVE AND STAFF PROFESSIONAL IN THE FUTURE FIRM.

Published in:

1977

By:

Thompson, Howard A.

Publication type:

Book Review

HOW TO ADVERTISE/ADVERTISING PURE AND SIMPLE.

Published in:

1977

By:

Mindak, W. A.

Publication type:

Book Review

MARKETING ABSTRACTS.

Published in:

1977

By:

Gross, Walter;
McNeal, James U.;
Mertes, John E.;
DuBose, Camille A.

Publication type:

Abstract

1.0 REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1977, v. 41, n. 2, p. 98

By:

Werner, Ray O.;
Griffiths, L. C.

Publication type:

Article

Limit Pricing Theory as a Basis for Anti-Merger Policy.

Published in:

Journal of Marketing, 1977, v. 41, n. 2, p. 91, doi. 10.1177/002224297704100223

By:

Phillips, Lynn W.;
Stern, Louis W.

Publication type:

Article

Your Overseas Distributor Action Plan.

Published in:

Journal of Marketing, 1977, v. 41, n. 2, p. 88, doi. 10.1177/002224297704100222

By:

McIntyre, David R.

Publication type:

Article

CALL TO ACTION.

Published in:: 1977
Publication type:: Editorial

The Role of Personal Values in Marketing and Consumer Behavior.

Published in:

Journal of Marketing, 1977, v. 41, n. 2, p. 44, doi. 10.1177/002224297704100215

By:

Vinson, Donald E.;
Scott, Jarome E.;
Lamont, Lawrence M.

Publication type:

Article

Breaking Free from Product Marketing.

Published in:

Journal of Marketing, 1977, v. 41, n. 2, p. 73, doi. 10.1177/002224297704100219

By:

Shostack, G. Lynn

Publication type:

Article

Diagnosing the Product Portfolio.

Published in:

Journal of Marketing, 1977, v. 41, n. 2, p. 29, doi. 10.1177/002224297704100213

By:

Day, George S.

Publication type:

Article

What Techniques are Used by Marketing Researchers in Business?

Published in:

Journal of Marketing, 1977, v. 41, n. 2, p. 62, doi. 10.1177/002224297704100217

By:

Greenberg, Bamett A.;
Goldstucker, Jac L.;
Bellenger, Danny N.

Publication type:

Article

Marketing Research and the New Product Failure Rate.

Published in:

Journal of Marketing, 1977, v. 41, n. 2, p. 51, doi. 10.1177/002224297704100216

By:

Crawford, C. Merle

Publication type:

Article

The FTC Improvement Act.

Published in:

Journal of Marketing, 1977, v. 41, n. 2, p. 81, doi. 10.1177/002224297704100220

By:

Udell, Gerald G.;
Fischer, Philip J.

Publication type:

Article

Effective Sales Territory Development.

Published in:

Journal of Marketing, 1977, v. 41, n. 2, p. 39, doi. 10.1177/002224297704100214

By:

Heschel, Michael S.

Publication type:

Article

A Marketing Strategy for Marketing Knowledge--Or How to Publish and Prosper.

Published in:

Journal of Marketing, 1977, v. 41, n. 2, p. 69, doi. 10.1177/002224297704100218

By:

Twedt, Dik Warren

Publication type:

Article

What About Disposition?

Published in:

Journal of Marketing, 1977, v. 41, n. 2, p. 22, doi. 10.1177/002224297704100212

By:

Jacoby, Jacob;
Berning, Carol K.;
Dietvorst, Thomas F.

Publication type:

Article

A Strategic Framework for Marketing Control.

Published in:

Journal of Marketing, 1977, v. 41, n. 2, p. 12, doi. 10.1177/002224297704100211

By:

Hulbert, James M.;
Toy, Norman E.

Publication type:

Article

LETTERS TO THE EDITOR.

Published in:

1977

By:

Gross, Walter;
Calabro, Pat J.;
Ruppel, Andrew;
Ross, Will H.;
Babcock, Ronald C.;
Weinberg, charles B.;
Lucas Jr., Henry C.;
Robertson, Dan H.;
Malec, John;
Peterson, Robin

Publication type:

Letter

Awards.

Published in:: Journal of Marketing, 1977, v. 41, n. 2, p. 21
Publication type:: Article