Works matching IS 00222429 AND DT 1977 AND VI 41 AND IP 1

Results: 49
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    Marketing Memo.

    Published in:
    1977
    By:
    • Siegel Smith, Marilyn
    Publication type:
    Speech
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    From the Editor.

    Published in:
    Journal of Marketing, 1977, v. 41, n. 1, p. 11, doi. 10.1177/002224297704100210
    By:
    • Bursk, Edward C.
    Publication type:
    Article
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    5. SPECIAL MARKETS.

    Published in:
    1977
    By:
    • Meissner, Frank;
    • Pletcher, Barbar A.;
    • Kahler, Ruel;
    • Jolson, Marvin A.;
    • Penn, William S.
    Publication type:
    Abstract
    9

    4. MARKETING MIX.

    Published in:
    1977
    By:
    • Lamb, Charles;
    • Pletcher, Barbara A.;
    • Gross, Walter;
    • Dixon, Donald F.;
    • Kahler, Ruel;
    • Schoell, William F.;
    • Hindersman, Charles H.;
    • Michman, R. D.;
    • Penn, William S.
    Publication type:
    Abstract
    10

    3. MARKETING POLICY.

    Published in:
    1977
    By:
    • Penn, William S.;
    • Pletcher, Barbara A.;
    • Thompson, John R.;
    • Gable, Myron;
    • Jackson, Jr., Donald W.;
    • Kahler, Ruel;
    • Lamb, Charles;
    • Michman, R. D.;
    • Mertes, John E.;
    • Wilemon, David L.;
    • Spencer, Ulric M.;
    • Jolson, Marvin A.
    Publication type:
    Abstract
    11

    2. MARKETING INSTITUTIONS.

    Published in:
    1977
    By:
    • Penn, Jr., William S.;
    • Thompson, John R.;
    • Jolson, Marvin A.;
    • Fagan, C. L.;
    • Gable, Myron;
    • Pletcher, Barbara A.;
    • Etzel, Michael J.
    Publication type:
    Abstract
    12

    1. MACROMARKETING.

    Published in:
    1977
    By:
    • Schoell, William F.;
    • Gable, Myron;
    • Lamb, Charles;
    • Plether, Barbara A.;
    • Penn, Jr., William S.;
    • Kahler, Ruel;
    • Michman, R. D.;
    • Hindersman, Charles H.;
    • Dixon, Donald F.
    Publication type:
    Abstract
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    FILM CORNER.

    Published in:
    1977
    By:
    • Crum, James R.
    Publication type:
    Film/TV Criticism and Review
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    MARKETING.

    Published in:
    1977
    By:
    • Armstrong, Gary M.
    Publication type:
    Book Review
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    Changing The Guard.

    Published in:
    Journal of Marketing, 1977, v. 41, n. 1, p. 120, doi. 10.2307/1250500
    By:
    • Peterson, Robert A.
    Publication type:
    Article
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    Importance-Performance Analysis.

    Published in:
    Journal of Marketing, 1977, v. 41, n. 1, p. 77, doi. 10.2307/1250495
    By:
    • Martilla, John A.;
    • James, John C.
    Publication type:
    Article
    39

    Marketing Professional Services.

    Published in:
    Journal of Marketing, 1977, v. 41, n. 1, p. 71, doi. 10.2307/1250494
    By:
    • Kotler, Philip;
    • Connor Jr., Richard A.
    Publication type:
    Article
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    Is There a Free Lunch?

    Published in:
    Journal of Marketing, 1977, v. 41, n. 1, p. 44, doi. 10.2307/1250489
    By:
    • Halvorson, Paul J.;
    • Rudelius, William
    Publication type:
    Article
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    Letters to the Editor.

    Published in:
    1977
    By:
    • Gumucio, F. R.;
    • Jolson, Marvin A.;
    • Mayers, James H.;
    • Blair, Ed;
    • Robin, Donal P.;
    • Carr Jr., Richard P.
    Publication type:
    Letter
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