Works matching IS 00222429 AND DT 1972 AND VI 36 AND IP 4

Results: 33

PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

Published in:

Journal of Marketing, 1972, v. 36, n. 4, p. 73

By:

Werner, Ray O.;
Hartman, George E.

Publication type:

Article

REGULATION OF UNFAIR COMPETITION.

Published in:

Journal of Marketing, 1972, v. 36, n. 4, p. 68

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1972, v. 36, n. 4, p. 67

By:

Werner, Ray O.;
Bonsignore, John

Publication type:

Article

REGULATION OF COMPETITION.

Published in:

Journal of Marketing, 1972, v. 36, n. 4, p. 65

By:

Werner, Ray O.;
Tarpey, Lawrence X.;
Bonsignore, John

Publication type:

Article

REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1972, v. 36, n. 4, p. 64

By:

Werner, Ray O.;
Griffiths, L. C.

Publication type:

Article

DISTRIBUTION AND TRANSPORTATION HANDBOOK.

Published in:

1972

By:

Molander, J. Dale;
Gordon, Guy G.

Publication type:

Book Review

DEVELOPING EXECUTIVE LEADERS.

Published in:

1972

By:

Still, Richard R.;
Gordon, Guy G.

Publication type:

Book Review

SALES MANAGEMENT.

Published in:

1972

By:

Thompson, John R.;
Gordon, Guy G.

Publication type:

Book Review

MARKETING PLANNING AND COMPETITIVE STRATEGY.

Published in:

1972

By:

Loudenback, Lynn J.;
Gordon, Guy G.

Publication type:

Book Review

MULTIVARIATE ANALYSIS IN MARKETING.

Published in:

1972

By:

Rao, Tanniru R.;
Gordon, Guy G.

Publication type:

Book Review

CONSUMER BEHAVIOR IN THEORY AND IN ACTION.

Published in:

1972

By:

Bither, Stewart W.;
Gordon, Guy G.

Publication type:

Book Review

INNOVATIVE BEHAVIOR AND COMMUNICATION.

Published in:

1972

By:

Leavitt, Clark;
Gordon, Guy G.

Publication type:

Book Review

JAPAN'S MARKET AND FOREIGN BUSINESS.

Published in:

1972

By:

Nakanishi, Masao;
Gordon, Guy G.

Publication type:

Book Review

EXPORTING TO THE SOCIALIST COUNTRIES OF EASTERN EUROPE.

Published in:

1972

By:

Gross, Andrew C.;
Gordon, Guy G.

Publication type:

Book Review

INTERNATIONAL BUSINESS.

Published in:

1972

By:

Mazze, Edward M.;
Gordon, Guy G.

Publication type:

Book Review

INNER CITY BUSINESS.

Published in:

1972

By:

Egan, Douglas M.;
Gordon, Guy G.

Publication type:

Book Review

MARKETING AND SOCIETY.

Published in:

1972

By:

Morin, Bernard A.;
Gordon, Guy G.

Publication type:

Book Review

MARKETING.

Published in:

1972

By:

Johnson, Eugene M.;
Gordon, Guy G.

Publication type:

Book Review

NEW ESSAYS IN MARKETING THEORY.

Published in:

1972

By:

Patty, C. Robert;
Gordon, Guy G.

Publication type:

Book Review

MARKETING ABSTRACTS.

Published in:

1972

By:

Penn, William S.;
Bearchell Jr., Charles A.;
Schendel, D. E.;
Gross, Walter;
Adams, Kendall A.;
Babione, F. A.;
Darden, William R.;
Dixon, Donald F.;
Emory, William;
Etzel, Michael J.;
Pagan, C. L.;
Goldstucker, Jac L.;
Gourley, David R.;
Hasty, Ronald W.

Publication type:

Abstract

REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1972, v. 36, n. 4, p. 62

By:

Werner, Ray O.;
Bechtol, Paul T.;
Duggan, Michael

Publication type:

Article

LEADERS IN MARKETING.

Published in:

Journal of Marketing, 1972, v. 36, n. 4, p. 60, doi. 10.1177/002224297203600412

By:

Wright, John S.;
Zaltman, Gerald

Publication type:

Article

Nonfinancial Incentives for Salesmen.

Published in:

Journal of Marketing, 1972, v. 36, n. 4, p. 55, doi. 10.2307/1250428

By:

Pruden, Henry O.;
Cunningham, William H.;
English, Wilke D.

Publication type:

Article

Intermarket Patronage: A Psychographic Study of Consumer Outshoppers.

Published in:

Journal of Marketing, 1972, v. 36, n. 4, p. 50, doi. 10.2307/1250427

By:

Reynolds, Fred D.;
Darden, William R.

Publication type:

Article

Why Do People Shop?

Published in:

Journal of Marketing, 1972, v. 36, n. 4, p. 46, doi. 10.2307/1250426

By:

Tauber, Edward M.

Publication type:

Article

Temporal Lags in Comparative Retailing.

Published in:

Journal of Marketing, 1972, v. 36, n. 4, p. 40, doi. 10.2307/1250425

By:

Arndt, Johan

Publication type:

Article

Black Buyer Behavior.

Published in:

Journal of Marketing, 1972, v. 36, n. 4, p. 36, doi. 10.1177/002224297203600407

By:

Sexton Jr., Donald E.

Publication type:

Article

Consumer Attitudes Toward Marketing and Consumerism.

Published in:

Journal of Marketing, 1972, v. 36, n. 4, p. 28, doi. 10.2307/1250423

By:

Barksdale, Hiram C.;
Darden, William R.

Publication type:

Article

Marketing as a Communication System: The Marketing Concept Revisited.

Published in:

Journal of Marketing, 1972, v. 36, n. 4, p. 22, doi. 10.2307/1250422

By:

Stidsen, Bent;
Schutte, Thomas F.

Publication type:

Article

A Synchronistic Theory of Advertising.

Published in:

Journal of Marketing, 1972, v. 36, n. 4, p. 16, doi. 10.2307/1250421

By:

Unwin, Stephen

Publication type:

Article

Social and Environmental Considerations in New Product Development.

Published in:

Journal of Marketing, 1972, v. 36, n. 4, p. 11, doi. 10.2307/1250420

By:

Varble, Dale L.

Publication type:

Article

Marketing: Management Technology or Social Process?

Published in:

Journal of Marketing, 1972, v. 36, n. 4, p. 3, doi. 10.2307/1250419

By:

Sweeney, Daniel J.

Publication type:

Article

From the Editor.

Published in:

Journal of Marketing, 1972, v. 36, n. 4, p. 1, doi. 10.1177/002224297203600401

By:

Kelly, Eugene S.

Publication type:

Article