Works matching IS 00222429 AND DT 1977 AND VI 41 AND IP 4
1
- Journal of Marketing, 1977, v. 41, n. 4, p. 112
- Werner, Ray O.;
- Hartman, George E.
- Article
2
- Journal of Marketing, 1977, v. 41, n. 4, p. 109
- Werner, Ray O.;
- Cohen, Dorothy
- Article
3
- Journal of Marketing, 1977, v. 41, n. 4, p. 105
- Werner, Ray O.;
- Knapp, Robert W.
- Article
4
- Journal of Marketing, 1977, v. 41, n. 4, p. 104
- Werner, Ray O.;
- Tower, C. Burk
- Article
5
- Journal of Marketing, 1977, v. 41, n. 4, p. 102
- Werner, Ray O.;
- Katz, Benjamin J.
- Article
7
- Journal of Marketing, 1977, v. 41, n. 4, p. 141
- Article
8
- 1977
- Adams, Kendall;
- Peterson, Robert A.;
- Green, Robert T.
- Book Review
9
- 1977
- Cravens, David W.;
- Peterson, Robert A.;
- Green, Robert T.
- Book Review
10
- 1977
- Korth, Christopher M.;
- Peterson, Robert A.;
- Green, Robert T.
- Book Review
11
- 1977
- Kobrin, Stephen J.;
- Peterson, Robert A.;
- Green, Robert T.
- Book Review
12
- 1977
- Goodrich, Jonathan A.;
- Peterson, Robert A.;
- Green, Robert T.
- Book Review
13
- 1977
- Arbeit, Stanley;
- Peterson, Robert A.;
- Green, Robert T.
- Book Review
14
- 1977
- Slagle, Michelle L.;
- El-Ansary, Adel I.;
- Peterson, Robert A.;
- Green, Robert T.
- Book Review
15
- 1977
- Gross, Walter;
- McNeal, James U.;
- Mertes, John E.
- Abstract
16
- Journal of Marketing, 1977, v. 41, n. 4, p. 99
- Duggan, Michael A.;
- Griffiths, L. C.;
- Werner, Ray O.
- Article
17
- Journal of Marketing, 1977, v. 41, n. 4, p. 92, doi. 10.2307/1250242
- Cunningham, Isabella C. M.;
- Cunningham, William H.
- Article
18
- Journal of Marketing, 1977, v. 41, n. 4, p. 89, doi. 10.2307/1250241
- Richards, Elizabeth A.;
- Sturman, Stephen S.
- Article
19
- 1977
- Wyckham, Robert G.;
- Peterson, Robert A.;
- Green, Robert T.
- Book Review
20
- 1977
- Dommermuth, William P.;
- Peterson, Robert A.;
- Green, Robert T.
- Book Review
21
- 1977
- Meloan, Taylor W.;
- Peterson, Robert A.;
- Green, Robert T.
- Book Review
22
- 1977
- Etgar, Michael;
- Peterson, Robert A.;
- Green, Robert T.
- Book Review
23
- 1977
- Holloway, Robert J.;
- Peterson, Robert A.;
- Green, Robert T.
- Book Review
24
- 1977
- Walker, Orville;
- Peterson, Robert A.;
- Green, Robert T.
- Book Review
25
- Journal of Marketing, 1977, v. 41, n. 4, p. 82, doi. 10.2307/1250240
- Article
26
- Journal of Marketing, 1977, v. 41, n. 4, p. 78, doi. 10.2307/1250239
- Article
27
- Journal of Marketing, 1977, v. 41, n. 4, p. 76, doi. 10.2307/1250238
- Article
28
- Journal of Marketing, 1977, v. 41, n. 4, p. 67, doi. 10.2307/1250237
- Article
29
- Journal of Marketing, 1977, v. 41, n. 4, p. 64, doi. 10.2307/1250236
- Waldo, Charles;
- Fuller, Dennis
- Article
30
- Journal of Marketing, 1977, v. 41, n. 4, p. 21, doi. 10.2307/1250230
- Article
31
- Journal of Marketing, 1977, v. 41, n. 4, p. 59, doi. 10.2307/1250235
- Peterson, Robert A.;
- Kerin, Roger A.
- Article
32
- Journal of Marketing, 1977, v. 41, n. 4, p. 57, doi. 10.2307/1250234
- McDaniel, Carl;
- Baker, R. C.
- Article
33
- Journal of Marketing, 1977, v. 41, n. 4, p. 17, doi. 10.2307/1250229
- Bartels, Robert;
- Jenkins, Roger L.
- Article
34
- Journal of Marketing, 1977, v. 41, n. 4, p. 24, doi. 10.2307/1250231
- Makridakis, Spyros;
- Wheelwright, Steven C.
- Article
35
- Journal of Marketing, 1977, v. 41, n. 4, p. 47, doi. 10.2307/1250233
- Laczniak, Gene R.;
- Lusch, Robert F.;
- Udell, Jon G.
- Article
36
- 1977
- Enis, Ben M.;
- Weymann, Thomas;
- Etgar, Michael
- Letter
37
- Journal of Marketing, 1977, v. 41, n. 4, p. 9
- Hempel, Don;
- Myers, Jim;
- Wind, Jerry
- Article
38
- Journal of Marketing, 1977, v. 41, n. 4, p. 39, doi. 10.2307/1250232
- Faber, Ronald;
- Ward, Scott
- Article