Works matching IS 00222429 AND DT 1978 AND VI 42 AND IP 2

Results: 30

REGULATION OF PRICE COMPETITION.

Published in:

Journal of Marketing, 1978, v. 42, n. 2, p. 115

By:

Werner, Ray O.

Publication type:

Article

REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1978, v. 42, n. 2, p. 114

By:

Werner, Ray O.;
Katz, Benjamin J.

Publication type:

Article

REGULATION OF UNFAIR COMPETITION.

Published in:

Journal of Marketing, 1978, v. 42, n. 2, p. 116

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

Published in:

Journal of Marketing, 1978, v. 42, n. 2, p. 118

By:

Werner, Ray O.

Publication type:

Article

REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1978, v. 42, n. 2, p. 115

By:

Werner, Ray O.;
Knapp, Robert W.

Publication type:

Article

THE GAMESMAN.

Published in:

1978

By:

Fox, Harold W.;
Peterson, Robert A.;
Green, Robert T.

Publication type:

Book Review

CONTEMPORARY PHYSICAL DISTRIBUTION.

Published in:

1978

By:

La Londe, Bernard J.;
Peterson, Robert A.;
Green, Robert T.

Publication type:

Book Review

MULTINATIONALS FROM SMALL COUNTRIES.

Published in:

1978

By:

Greer, Thomas V.;
Peterson, Robert A.;
Green, Robert T.

Publication type:

Book Review

PRICING FOR HIGHER PROFIT.

Published in:

1978

By:

Handcock, William O.;
Peterson, Robert A.;
Green, Robert T.

Publication type:

Book Review

RETAILING.

Published in:

1978

By:

Lusch, Robert F.;
Peterson, Robert A.;
Green, Robert T.

Publication type:

Book Review

STORM OVER THE MULTINATIONALS.

Published in:

1978

By:

Mayer, Charles S.;
Peterson, Robert A.;
Green, Robert T.

Publication type:

Book Review

BUSINESS, GOVERNMENT, AND THE PUBLIC.

Published in:

1978

By:

Howard, Marshall C.;
Peterson, Robert A.;
Green, Robert T.

Publication type:

Book Review

PRODUCT MANAGEMENT.

Published in:

1978

By:

Peterson, Robert A.;
Green, Robert T.;
Kerin, Roger A.

Publication type:

Book Review

REGULATIONS OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1978, v. 42, n. 2, p. 112

By:

Werner, Ray O.;
Griffiths, L. C.

Publication type:

Article

Call to Action.

Published in:

Journal of Marketing, 1978, v. 42, n. 2, p. 111, doi. 10.1177/002224297804200216

By:

Werner, Ray O.

Publication type:

Article

A GENERAL PARADIGM OF MARKETING.

Published in:

Journal of Marketing, 1978, v. 42, n. 2, p. 107, doi. 10.2307/1249892

By:

Hunt, Shelby D.

Publication type:

Article

PRICE-COST PLANNING.

Published in:

Journal of Marketing, 1978, v. 42, n. 2, p. 97, doi. 10.2307/1249891

By:

Fogg, C. Davis;
Kohnken, Kent H.

Publication type:

Article

CONSUMER RESEARCH: A State of the Art Review.

Published in:

Journal of Marketing, 1978, v. 42, n. 2, p. 87, doi. 10.2307/1249890

By:

Jacoby, Jacob

Publication type:

Article

ABORTION SERVICES: TIME FOR A DISCUSSION OF MARKETING POLICIES.

Published in:

Journal of Marketing, 1978, v. 42, n. 2, p. 71, doi. 10.2307/1249888

By:

Gitlow, Howard S.

Publication type:

Article

THE KONDRATIEFF WAVE.

Published in:

Journal of Marketing, 1978, v. 42, n. 2, p. 63, doi. 10.2307/1249887

By:

Pruden, Henry O.

Publication type:

Article

THE "NEW" SUPREME COURT AND THE MARKETING ENVIRONMENT, 1975-77.

Published in:

Journal of Marketing, 1978, v. 42, n. 2, p. 56, doi. 10.1177/002224297804200209

By:

Werner, Ray. O.

Publication type:

Article

CONSUMER CONFUSION & TRADEMARK INFRINGEMENT.

Published in:

Journal of Marketing, 1978, v. 42, n. 2, p. 48, doi. 10.2307/1249885

By:

Miaoulis, George;
D'amato, Nancy

Publication type:

Article

DEVELOPING A MARKET FOR A NEW E.F.T.S. BANK SERVICE.

Published in:

Journal of Marketing, 1978, v. 42, n. 2, p. 83, doi. 10.2307/1249889

By:

Vinson, Donald E.;
McVandon, Wayne

Publication type:

Article

RESEARCH & OTHER APPLICATIONS OF THE MARKETING ABSTRACTS.

Published in:

Journal of Marketing, 1978, v. 42, n. 2, p. 32, doi. 10.1177/002224297804200206

By:

Gross, Walter

Publication type:

Article

ASSESSING RESPONSE TO INDUSTRIAL MARKETING STRATEGY.

Published in:

Journal of Marketing, 1978, v. 42, n. 2, p. 20, doi. 10.2307/1249882

By:

Choffray, Jean-marie;
Lilien, Gary L.

Publication type:

Article

CHANGES IN CONSUMER FOOD EXPENDITURE PATTERNS.

Published in:

Journal of Marketing, 1978, v. 42, n. 2, p. 14, doi. 10.2307/1249881

By:

Rogers, David S.;
Green, Howard L.

Publication type:

Article

CONSUMERS' PERCEPTIONS OF THE PRODUCT-USE SITUATION.

Published in:

Journal of Marketing, 1978, v. 42, n. 2, p. 38, doi. 10.2307/1249884

By:

Fennell, Geraldine

Publication type:

Article

A Product Positioning Model: Problems and Possibilities.

Published in:

Journal of Marketing, 1978, v. 42, n. 2, p. 13, doi. 10.1177/002224297804200203

By:

Lawler-Wilson, Clive;
Fenwick, Ian

Publication type:

Article

Marketing Literature: How to Find it with A Computer.

Published in:

Journal of Marketing, 1978, v. 42, n. 2, p. 12, doi. 10.1177/002224297804200202

By:

Wish, John;
Slade, Rod;
Emerson, Susan

Publication type:

Article

LETTERS TO THE EDITOR.

Published in:

1978

By:

Baum, Arthur H.;
Engel, James F.;
Browne, William G.;
Brown, Daniel J.;
Jolson, Marvin A.

Publication type:

Letter