Works matching DE "CHIEF marketing officers"

Results: 140

Risk Management in Digital Advertising: An Analysis from the Advertisers' Media Management Perspective.

Published in:

JMM: The International Journal on Media Management, 2021, v. 23, n. 1/2, p. 29, doi. 10.1080/14241277.2021.1960532

By:

Tauro, Danilo;
Panniello, Umberto;
Pellegrino, Roberta

Publication type:

Article

'Experience the destination in times of crisis': lessons from the approach of DMOs to destination marketing from concept to practice.

Published in:

Current Issues in Tourism, 2024, v. 27, n. 22, p. 3866, doi. 10.1080/13683500.2024.2314702

By:

Pawłowska-Legwand, Aneta;
Hibner, Joanna;
Kubal-Czerwińska, Magdalena

Publication type:

Article

THE BIG KAHUNA.

Published in:: Marketing Research, 2012, v. 24, n. 2, p. 3
Publication type:: Article

People in the News.

Published in:: Journal: American Water Works Association, 2024, v. 116, n. 7, p. 68, doi. 10.1002/awwa.2324
Publication type:: Article

People in the News.

Published in:: Journal: American Water Works Association, 2017, v. 109, n. 8, p. 76, doi. 10.1002/j.1551-8833.2017.tb00049.x
Publication type:: Article

Briefly Noted.

Published in:: Seybold Report: Analyzing Publishing Technologies, 2021, v. 21, n. 12, p. 14
Publication type:: Article

Editorial.

Published in:

2025

By:

Beckett, Simon

Publication type:

Editorial

Editorial.

Published in:

2024

By:

Beckett, Simon

Publication type:

Editorial

Editorial.

Published in:

Journal of Brand Strategy, 2022, v. 10, n. 4, p. 296, doi. 10.69554/lxmr3000

By:

Beckett, Simon

Publication type:

Article

Editorial.

Published in:

Journal of Brand Strategy, 2020, v. 8, n. 4, p. 301, doi. 10.69554/delq9398

By:

Beckett, Simon

Publication type:

Article

Marketing, the change catalyst for digital business transformation: Lessons learned from the modernisation of a B2B marketing organisation.

Published in:

Journal of Brand Strategy, 2019, v. 8, n. 1, p. 20, doi. 10.69554/eydh4582

By:

DASSER, MAHMOUD

Publication type:

Article

Editorial.

Published in:

Journal of Brand Strategy, 2019, v. 8, n. 1, p. 4, doi. 10.69554/cnnf4814

By:

Beckett, Simon

Publication type:

Article

Surviving and thriving during the next marketing technology implementation: Best practices for modern marketers.

Published in:

Journal of Brand Strategy, 2018, v. 6, n. 4, p. 356, doi. 10.69554/etde8357

By:

Miller, Peg

Publication type:

Article

The information economy is dead: What CMOs should do now.

Published in:

Journal of Brand Strategy, 2016, v. 5, n. 2, p. 202, doi. 10.69554/dmyv3436

By:

RAJ, ZAIN

Publication type:

Article

Personalisation, data and trust: The role of brand in a data-driven, personalised, experience economy.

Published in:

Journal of Brand Strategy, 2016, v. 5, n. 2, p. 178, doi. 10.69554/itwn8802

By:

MOREY, TIMOTHY;
KRAJECKI, KRISTIN

Publication type:

Article

Gender and the CMO: do the differences make a difference?

Published in:

Journal of Strategic Marketing, 2021, v. 29, n. 4, p. 301, doi. 10.1080/0965254X.2019.1694567

By:

Pitt, Christine

Publication type:

Article

Is big data driving cooperation in the c-suite? The evolving relationship between the chief marketing officer and chief information officer.

Published in:

Journal of Strategic Marketing, 2019, v. 27, n. 8, p. 666, doi. 10.1080/0965254X.2018.1464496

By:

Sleep, Stefan;
Hulland, John

Publication type:

Article

HOW WILL DIGITAL PLATFORMS BE HARNESSED IN 2010, AND HOW WILL THEY CHANGE THE WAY PEOPLE INTERACT WITH BRANDS?

Published in:

Journal of Interactive Advertising, 2010, v. 10, n. 2, p. 61, doi. 10.1080/15252019.2010.10722170

By:

Martin, Ken;
Todorov, Ivan

Publication type:

Article

Demonstrating Marketing Accountability.

Published in:

Health Marketing Quarterly, 2008, v. 25, n. 4, p. 344, doi. 10.1080/07359680802135617

By:

Gombeski, WilliamR.;
Britt, Jason;
Taylor, Jan;
Riggs, Karen;
Wray, Tanya;
Adkins, Wanda;
Springate, Suzanne

Publication type:

Article

Alumni News.

Published in:: Baylor Business Review, 2020, p. 1
Publication type:: Article

Recent Grad Profile: Veronica Garcia: Hatching a Grade-A Plan B.

Published in:

Baylor Business Review, 2019, p. 1

By:

Broaddus, Becca

Publication type:

Article

ALUMNI News.

Published in:: Baylor Business Review, 2020, p. 26
Publication type:: Article

SMQ PROFILE/INTERVIEW.

Published in:

2007

By:

Hyde, Barry;
Robinson, Matthew

Publication type:

Interview

DON'T ERASE THOSE WHO CAME BEFORE YOU: TRACKING THE ORIGINS OF GAY POP.

Published in:

In These Times, 2024, v. 48, n. 5, p. 38

By:

UREÑA-RAVELO, BRIANA L.

Publication type:

Article

The Role and Function of the Chief Marketing Executive and the Marketing Department.

Published in:

Journal of Marketing Management, 1986, v. 1, n. 3, p. 265, doi. 10.1080/0267257X.1986.9963990

By:

Percy, Nigel

Publication type:

Article

The Role and Function of the Chief Marketing Executive and the Marketing Department: A Study of Medium-Sized Companies in the UK.

Published in:

Journal of Marketing Management, 1986, v. 1, n. 3, p. 265, doi. 10.1080/0267257X.1986.9963990

By:

Piercy, Nigel

Publication type:

Article

Closing the gap.

Published in:

ComputerWorld Hong Kong, 2014, p. 26

By:

Lam, Sheila

Publication type:

Article

MARKETING MADNESS.

Published in:

ComputerWorld Hong Kong, 2013, p. 18

By:

Lam, Sheila

Publication type:

Article

Intense competition seals CIO-CMO partnerships.

Published in:

ComputerWorld Hong Kong, 2013, p. 10

By:

NG, SANDRA

Publication type:

Article

10 Minutes With MARK SARBIEWSKI.

Published in:

2016

By:

BROOKE, ZACH

Publication type:

Interview

10 minutes with ROB COSINUKE.

Published in:

2014

By:

UDELL, MELODY

Publication type:

Interview

10 minutes with DAVID FEINBERG.

Published in:

2013

By:

WEISS, RHODA

Publication type:

Interview

Rock your resources.

Published in:

2013

By:

MCNEAL, MARGUERITE

Publication type:

Interview

Wolfgang Schumann, Marcos Furrer, Wolfgang A. Schumann.

Published in:: Technical Textiles / Technische Textilen, 2025, n. 1, p. 44
Publication type:: Article

Kim Scholze.

Published in:: Technical Textiles / Technische Textilen, 2023, n. 2, p. 10
Publication type:: Article

How Boards Can Use Technology to Diversify and Fill Skills Gaps.

Published in:: Board Leadership, 2022, v. 2022, n. 182, p. 6, doi. 10.1002/bl.30222
Publication type:: Article

Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts'?

Published in:

Journal of Marketing Research (JMR), 2023, v. 60, n. 6, p. 1154, doi. 10.1177/00222437231156902

By:

Varma, Rajita;
Bommaraju, Raghu;
Singh, Siddharth S.

Publication type:

Article

The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 5, p. 625, doi. 10.1509/jmr.11.0350

By:

HOMBURG, CHRISTIAN;
HAHN, ALEXANDER;
BORNEMANN, TORSTEN;
SANDNER, PHILIPP

Publication type:

Article

Marketing in a Silo World: THE NEW CMO CHALLENGE.

Published in:

California Management Review, 2008, v. 51, n. 1, p. 144, doi. 10.2307/41166473

By:

Aaker, David A.

Publication type:

Article

ERANIA BRACKETT APPOINTED CHIEF MARKETING OFFICER OF DENTSPLY SIRONA.

Published in:: Guident, 2021, v. 14, n. 7, p. 53
Publication type:: Article

Customer Centricity durch Biases: Ein Interview mit.

Published in:

Marketing Review St. Gallen, 2022, n. 4, p. 6

By:

Dreyer, Monica;
Fuchs, Matthias

Publication type:

Article

Walking in the Customers' Shoes.

Published in:

2018

By:

Wortmann, Christoph;
Braun, Laura

Publication type:

Interview

Collaboration Above the Fray: Designing Strategic Conversations that Matter.

Published in:

Design Management Review, 2012, v. 23, n. 1, p. 38, doi. 10.1111/j.1948-7169.2012.00169.x

By:

Ertel, Chris;
Solomon, Lisa Kay

Publication type:

Article

Status Check: Science & Sustainability.

Published in:: Applied Clinical Trials, 2024, v. 33, n. 6, p. 16
Publication type:: Article

Marketing logics, ambidexterity and influence.

Published in:

Journal of Strategic Marketing, 2012, v. 20, n. 6, p. 509, doi. 10.1080/0965254X.2012.689992

By:

Tollin, Karin;
Schmidt, Marcus

Publication type:

Article

Marketing power and CMO power: could market orientation break the link? An exploratory case study.

Published in:

Journal of Strategic Marketing, 2009, v. 17, n. 5, p. 327, doi. 10.1080/09652540903216247

By:

Lamberti, Lucio;
Noci, Giuliano

Publication type:

Article

From Digital Myopia to Hyperopia.

Published in:

Journal of Customer Behaviour, 2024, v. 23, n. 1, p. 21, doi. 10.1362/147539224X17149185610019

By:

Durkin, Mark

Publication type:

Article

pr blotter.

Published in:: Public Relations Tactics, 2011, v. 18, n. 10, p. 4
Publication type:: Article

pr blotter.

Published in:: Public Relations Tactics, 2010, v. 17, n. 10, p. 4
Publication type:: Article

pr blotter.

Published in:: Public Relations Tactics, 2009, v. 16, n. 12, p. 4
Publication type:: Article