Works matching Advertising copy

Results: 314

PACT: Positioning Advertising Copy Testing.

Published in:: Journal of Advertising, 1982, v. 11, n. 4, p. 3, doi. 10.1080/00913367.1982.10672818
Publication type:: Article

Directing Advertising Copy Creativity through Benefit Segmentation.

Published in:

International Journal of Advertising, 1982, v. 1, n. 4, p. 375, doi. 10.1080/02650487.1982.11104868

By:

Hooley, Graham J.

Publication type:

Article

An Assessment of the Cloze Procedure As an Advertising Copy Test.

Published in:

Journalism Quarterly, 1984, v. 61, n. 2, p. 404, doi. 10.1177/107769908406100224

By:

Zinkhan, George;
Blair, Edward

Publication type:

Article

PSYCHOLINGUISTIC GUIDELINES FOR ADVERTISING COPY.

Published in:

Advances in Consumer Research, 1982, v. 9, n. 1, p. 107

By:

Percy, Larry

Publication type:

Article

TOWARD A METHODOLOGY FOR MEASURING ADVERTISING COPY EFFECTS.

Published in:

Marketing Science, 1984, v. 2, n. 4, p. 308, doi. 10.1287/mksc.3.4.308

By:

Gatignon, Hubert

Publication type:

Article

ADVERTISING COPY, LAYOUT AND TYPOGRAPHY.

Published in:: 1959
Publication type:: Book Review

EFFECTIVE ADVERTISING COPY.

Published in:

1956

By:

Mullen, James J.

Publication type:

Book Review

ADVERTISING COPY AND LAYOUT.

Published in:

1950

By:

Cullman, W. Arthur;
Dirksen, Charles J.

Publication type:

Book Review

ADVERTISING COPY.

Published in:

1949

By:

Burd, Henry A.;
Dirksen, Charles J.

Publication type:

Book Review

Can Advertising Copy Make FSI Coupons More Effective?

Published in:

Journal of Marketing Research (JMR), 1997, v. 34, n. 4, p. 473, doi. 10.2307/3151965

By:

Leclerc, France;
Little, John D.C.

Publication type:

Article

A READABILITY COMPARISON BETWEEN INDUSTRIAL AND CONSUMER ADVERTISING COPY.

Published in:

Journal of Business Communication, 1974, v. 11, n. 2, p. 32, doi. 10.1177/002194367401100204

By:

Bruno, Sam J.

Publication type:

Article

The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste.

Published in:

Journal of Consumer Research, 2010, v. 36, n. 5, p. 748, doi. 10.1086/605327

By:

ELDER, RYAN S.;
KRISHNA, ARADHNA

Publication type:

Article

The Impact of Advertising Copy Testing: Is the Advertiser Getting More Than He Bargained For?

Published in:

Advances in Consumer Research, 1989, v. 16, n. 1, p. 479

By:

Buchanan, Lauranne;
Basu, Amiya

Publication type:

Article

Measuring Language Difficulty in Advertising Copy.

Published in:

Journal of Marketing, 1967, v. 31, n. 2, p. 22, doi. 10.2307/1249667

By:

Abruzzini, Pompeo

Publication type:

Article

Artificial Intelligence's Three -- Dimensional Reshaping of Advertising Copy.

Published in:

Writing / Xiezuo, 2025, n. 2, p. 43, doi. 10.19867/j.cnki.writing.2025.02.006

By:

Zhao Weidong;
Gu Shan

Publication type:

Article

Influence of personalised advertising copy on consumer engagement: a field experiment approach: Influence of personalised advertising copy on consumer...: B. Guo, Z. Jiang.

Published in:

Electronic Commerce Research, 2025, v. 25, n. 2, p. 1281, doi. 10.1007/s10660-023-09721-5

By:

Guo, Bo;
Jiang, Zhi-bin

Publication type:

Article

Discovering the Role of Emotional and Rational Appeals and Hidden Heterogeneity of Consumers in Advertising Copies for Sustainable Marketing.

Published in:

Sustainability (2071-1050), 2020, v. 12, n. 12, p. 5189, doi. 10.3390/su12125189

By:

Kim, Cheong;
Jeon, Hyeon Gyu;
Lee, Kun Chang

Publication type:

Article

Strategic Advertising Mechanisms: from Copy Strategy to Iconic Brands.

Published in:

Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2023, v. 14, n. 1, p. 343, doi. 10.14198/MEDCOM.22948

By:

NARAIN-LUCENA, Ángela

Publication type:

Article

Smart Generation System of Personalized Advertising Copy and Its Application to Advertising Practice and Research.

Published in:

Journal of Advertising, 2019, v. 48, n. 4, p. 356, doi. 10.1080/00913367.2019.1652121

By:

Deng, Shasha;
Tan, Chee-Wee;
Wang, Weijun;
Pan, Yu

Publication type:

Article

ON THE PREVALENCE AND IMPACT OF VAGUE QUANTIFIERS IN THE ADVERTISING OF CAUSE-RELATED MARKETING (CRM).

Published in:

Journal of Advertising, 2003, v. 32, n. 4, p. 19, doi. 10.1080/00913367.2003.10639146

By:

Pracejus, John W.;
Olsen, G. Douglas;
Brown, Norman R.

Publication type:

Article

Creativeness And Imagination.

Published in:

1975

By:

Politz, Dr. Alfred

Publication type:

Editorial

Start making sense.

Published in:

Public Relations Tactics, 2004, v. 11, n. 10, p. 17

By:

Wylie, Ann

Publication type:

Article

"Do the right thing:" Diverging Effects of Accountability in a Managerial Context.

Published in:

Marketing Science, 1999, v. 18, n. 3, p. 230, doi. 10.1287/mksc.18.3.230

By:

Brown, Christina L.

Publication type:

Article

The communicative effectiveness of ethnically oriented advertising.

Published in:

International Journal of Advertising, 1997, v. 16, n. 3, p. 221, doi. 10.1080/02650487.1997.11104690

By:

Kinra, Neelam

Publication type:

Article

TRACKING GLOBAL CHANGE OR MAKING IT: SELECT ADVERTISING COPY FROM THE ECONOMIST 2001-2008 CONCERNING LATIN AMERICAN/SPANISH MARKETS.

Published in:

Journal of International Management Studies, 2012, v. 12, n. 1, p. 115

By:

Dulfano, Isabel

Publication type:

Article

DETERMINING SAMPLE SIZE FOR PRETESTING COMPARATIVE EFFECTIVENESS OF ADVERTISING COPIES.

Published in:

Management Science, 1977, v. 23, n. 12, p. 1284, doi. 10.1287/mnsc.23.12.1284

By:

Dalal, Siddhartha R.;
Srinivasan, V.

Publication type:

Article

Involvement, Tolerance for Ambiguity, and Type of Service Moderate the Effectiveness of Probability Marker Usage in Service Advertising.

Published in:

Journal of Advertising, 2014, v. 43, n. 2, p. 196, doi. 10.1080/00913367.2013.846241

By:

Bušljeta Banks, Ivana;
De Pelsmacker, Patrick

Publication type:

Article

Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions.

Published in:

Journal of Advertising, 2000, v. 29, n. 3, p. 29, doi. 10.1080/00913367.2000.10673615

By:

Andrews, J. Craig;
Burton, Scot;
Netemeyer, Richard G.

Publication type:

Article

Feature Advertising: Policies and Attitudes in Print Media.

Published in:

Journal of Advertising, 1992, v. 21, n. 3, p. 47, doi. 10.1080/00913367.1992.10673375

By:

Cameron, Glen T.;
Haley, John Eric

Publication type:

Article

The Effects of Visual and Verbal Advertising Information on Consumers' Inferences.

Published in:

Journal of Advertising, 1991, v. 20, n. 4, p. 13, doi. 10.1080/00913367.1991.10673351

By:

Smith, Ruth Ann

Publication type:

Article

HUMOR AND ADVERTISING EFFECTIVENESS AFTER REPEATED EXPOSURES TO A RADIO COMMERCIAL.

Published in:

Journal of Advertising, 1986, v. 15, n. 2, p. 15, doi. 10.1080/00913367.1986.10673000

By:

Gelb, Betsy D.;
Zinkhan, George M.

Publication type:

Article

How to be a Retail Advertising Pro/Retail Advertising Copy: The How, The What, The Why/Profitable Retail Television Advertising.

Published in:

1978

By:

Wenthe, Lee Skidmore;
Martin, Charles H.

Publication type:

Book Review

The Triumph of Creativity Over Communication.

Published in:

1975

By:

Dillon, Tom

Publication type:

Editorial

The Function of Advertising And Its Measurements.

Published in:

Journal of Advertising, 1975, v. 4, n. 2, p. 10, doi. 10.1080/00913367.1975.10672578

By:

Politz, Alfred

Publication type:

Article

Message Merchants: Cognitive Aspects of Advertising Cultural Discourse.

Published in:

Folia Linguistica, 1994, v. 28, n. 3/4, p. 385, doi. 10.1515/flin.1994.28.3-4.385

By:

Koll-Stobbe, Amei

Publication type:

Article

A Search for the Optimum Line Length.

Published in:

Journalism Quarterly, 1986, v. 63, n. 2, p. 377, doi. 10.1177/107769908606300214

By:

Moriarty, Sandra

Publication type:

Article

Cognition and Sensory Perception: The Impact of Input from Sensory Modalities on Imagery, Memory, Information Processing, and Sensory Perception.

Published in:: 2009
Publication type:: Abstract

A Test of Prescriptive Advice from the Rossiter-Percy Advertising Planning Grid Using Radio Commercials.

Published in:

Advances in Consumer Research, 1994, v. 21, n. 1, p. 276

By:

Coulter, Robin Higie;
Sewall, Murphy A.

Publication type:

Article

COPY TESTING, THOUGHT ELICITATION AND ATTITUDE THEORY: THE TWO'S COMPANY, THREE'S A CROWD.

Published in:

Advances in Consumer Research, 1987, v. 14, n. 1, p. 177

By:

Dickson, Peter R.;
Sauer, Paul L.

Publication type:

Article

IF IT ISN'T A DUCK THEN WHY DID IT QUACK? COMPETING EXPLANATIONS FOR AN OBSERVED EFFECT OF ILLUSTRATIONS IN AN ADVERTISEMENT.

Published in:

Advances in Consumer Research, 1986, v. 13, n. 1, p. 153

By:

Dickson, Peter R.;
Burnkrant, Robert E.;
Miniard, Paul W.;
Unnava, Hanumantha R.

Publication type:

Article

THE EFFECT OF RECALL ON RECOGNITION: AN EMPIRICAL INVESTIGATION OF CONSECUTIVE LEARNING MEASURES.

Published in:

Advances in Consumer Research, 1983, v. 10, n. 1, p. 271

By:

Singh, Surendra N.;
Rothschild, Michael L.

Publication type:

Article

SEARCH FOR RELATIONSHIP BETWEEN VIEWER RESPONSES TO CREATIVE ASPECTS OF TELEVISED MESSAGES AND BEHAVIORAL INTENTION.

Published in:

Advances in Consumer Research, 1983, v. 10, n. 1, p. 32

By:

Sullivan, Gary L.;
O'Connor, P.J.

Publication type:

Article

SEXUAL CONTENT AND ADVERTISING EFFECTIVENESS: COMMENTS ON BELCH ET AL. (1981) AND CACCAVALE ET AL. (1981).

Published in:

Advances in Consumer Research, 1982, v. 9, n. 1, p. 428

By:

Baron, Robert S.

Publication type:

Article

Right writing (or writing right) for creativity in advertising.

Published in:

Journalism Educator, 1989, v. 44, n. 2, p. 7, doi. 10.1177/107769588904400202

By:

Pearce, R. Charles

Publication type:

Article

COMMUNITY JOURNALISM MAKES CURRICULUM GAINS.

Published in:

Journalism Educator, 1979, v. 33, n. 4, p. 9

By:

Wilson, Quintus C.

Publication type:

Article

EFFECTS OF KNOWLEDGE, TESTIMONIALS, AND AD COPY ON CRUISE ADVERTISING JUDGMENTS.

Published in:

Tourism Analysis, 2014, v. 19, n. 6, p. 769, doi. 10.3727/108354214X14146846679600

By:

MARTIN, BRETT A. S.;
VINCENT, AARON

Publication type:

Article

Copy Testing in a Competitive Environment.

Published in:

Journal of Marketing, 1975, v. 39, n. 1, p. 84, doi. 10.1177/002224297503900117

By:

Appel, Valentine;
Jackson, Babette

Publication type:

Article

How Does Brand Awareness-Attitude Affect Marketing Strategy?

Published in:

Journal of Marketing, 1967, v. 31, n. 4, p. 64, doi. 10.2307/1249470

By:

Twedt, Dik Warren

Publication type:

Article

MARKETING ARTICLES IN REVIEW.

Published in:

1961

By:

Penn Jr., William S.;
Hollander, Stanley C.;
Meissner, Frank;
Mertes, John E.;
Regan, William J.;
Fisk, George;
Enfeur, Paul;
Savage, Job K.;
Lazer, William;
Arnay, Oscar P.;
Smolan, Marvin;
Smith, Gerald C.;
Wright, John S.;
Shaw, Steven J.;
Taylor, Thayer C.

Publication type:

Abstract

A PIONEER IN MARKETING.

Published in:

Journal of Marketing, 1961, v. 25, n. 3, p. 72

By:

Lucas, D. B.

Publication type:

Article