Works matching Radio advertising
Results: 654
El estancamiento creativo de la publicidad radiofónica en el nuevo escenario sonoro: análisis del tono y estilo de las inserciones publicitarias.
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- Historia y Comunicación Social, 2021, v. 26, n. 2, p. 403, doi. 10.5209/hics.77077
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- Article
Calidad de la publicidad radiofónica en España: el impacto de los perfiles profesionales y las dinámicas laborales.
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- Doxa Comunicación, 2025, n. 40, p. 493, doi. 10.31921/doxacom.n40a2654
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- Article
Advertising Radio Discourse - Lexical Analysis.
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- Ovidius University Annals, Series Economic Sciences, 2017, v. 17, n. 1, p. 174
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- Article
Sonic identity and audio branding elements in Spanish radio advertising.
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- Analisi: Quaderns de Comunicacio i Cultura, 2021, v. 65, p. 103, doi. 10.5565/rev/analisi.3330
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- Article
Sales effects of in-store radio advertising.
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- Journal of Marketing Communications, 2012, v. 18, n. 4, p. 285, doi. 10.1080/13527266.2010.528208
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- Article
The Effects of Accent, Differentiation, and Stigmatization on Spokesperson Credibility in Radio Advertising.
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- Journal of Global Marketing, 2016, v. 29, n. 1, p. 15, doi. 10.1080/08911762.2015.1119919
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- Article
دور الإعلان الإذاعي في تعزيز قرارات الشراء لدى المواطن العراقي
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- Al-Bahith Al-Aalami, 2019, v. 11, n. 43, p. 77, doi. 10.33282/abaa.v11i43.245
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- Article
WHO IS WATCHING TV? WHO IS LISTENING TO RADIO? CONSUMER PERCEPTIONS OF TV AND RADIO ADVERTISING INFORMATION.
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- Social Behavior & Personality: an international journal, 2007, v. 35, n. 2, p. 157, doi. 10.2224/sbp.2007.35.2.157
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- Article
Evaluación de la publicidad de medicamentos en los principales medios televisivos, radiofónicos y escritos en Costa Rica.
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- Revista Colombiana de Ciencias Químico-Farmacéuticas, 2020, v. 49, n. 2, p. 1, doi. 10.15446/rcciquifa.v49n2.89677
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- Article
Youth Exposure to Alcohol Advertising on Radio -- United States, June-August 2004.
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- MMWR: Morbidity & Mortality Weekly Report, 2006, v. 55, n. 34, p. 937
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- Article
Recall of radio advertising in low and high advertising clutter formats.
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- International Journal of Advertising, 2006, v. 25, n. 1, p. 71, doi. 10.1080/02650487.2006.11072952
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- Article
LA PUBLICIDAD RADIOFÓNICA EN LA PROGRAMACIÓN DE LAS DISTINTAS FRANJAS HORARIAS: REFLEXIONES DESDE LA PERSPECTIVA DE GÉNERO.
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- Aposta, 2015, n. 64, p. 1
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- Publication type:
- Article
The sound of responsibility: evolution of the use of radio advertising as a corporate social responsibility (CSR) communication channel before and after Covid-19. A significant increase.
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- El Profesional de la Información, 2022, v. 31, n. 5, p. 1, doi. 10.3145/epi.2022.sep.21
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- Article
Combinations of Creative Elements in Radio Advertising.
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- Journal of Current Issues & Research in Advertising (CTC Press), 1993, v. 15, n. 1, p. 87, doi. 10.1080/10641734.1993.10504997
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- Article
Narrative Transportation in Radio Advertising: A Study of the Effects of Dispositional Traits on Mental Transportation.
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- Journal of Radio & Audio Media, 2014, v. 21, n. 1, p. 36, doi. 10.1080/19376529.2014.891213
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- Article
RADIO ADVERTISING RESEARCH: A TRIANGULAR DESIGN PERSPECTIVE FROM AN AFRICAN CONTEXT.
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- Communication Journal of New Zealand, 2010, v. 11, n. 1, p. 54
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- Article
THE PROCESSING OF INFORMATION IN THE YOUNG CONSUMER: THE IMPACT OF COGNITIVE DEVELOPMENTAL STAGE ON TELEVISION, RADIO AND PRINT ADVERTISING.
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- Journal of Advertising, 1983, v. 12, n. 3, p. 4, doi. 10.1080/00913367.1983.10672843
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- Article
HANDBOOK OF RADIO ADVERTISING.
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- 1981
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- Book Review
BGH: Gestaltung des Vertriebssystems eines marktbeherrschenden Vermittlers (hier von Radiowerbezeiten).
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- Computer und Recht, 2021, v. 37, n. 5, p. 346, doi. 10.9785/cr-2021-370522
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- Article
Vernacularisation and authenticity in Irish radio advertising.
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- World Englishes, 2017, v. 36, n. 2, p. 269, doi. 10.1111/weng.12258
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- Article
Radio Active: Advertising and Consumer Activism, 1935-1947.
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- 2005
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- Publication type:
- Book Review
Radio Active: Advertising and Consumer Activism, 1935-1947.
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- 2006
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- Publication type:
- Book Review
Standard Southern British English as referee design in Irish radio advertising.
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- Linguistics, 2017, v. 55, n. 3, p. 525, doi. 10.1515/ling-2017-0003
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- Article
The Effects of Imagery-Evoking Radio Advertising Strategies on Affective Responses.
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- Psychology & Marketing, 1997, v. 14, n. 4, p. 337, doi. 10.1002/(SICI)1520-6793(199707)14:4<337::AID-MAR3>3.0.CO;2-A
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- Article
Music Format Effects in Radio Advertising.
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- Psychology & Marketing, 1990, v. 7, n. 2, p. 97, doi. 10.1002/mar.4220070203
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- Article
THE ADVERTISING AGENCY LAWYER IN RADIO AND TELEVISION.
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- Law & Contemporary Problems, 1958, v. 23, n. 1, p. 3, doi. 10.2307/1190262
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- Article
Radio Active: Advertising and Consumer Activism, 1935-1947.
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- 2005
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- Book Review
Effects of a Television and Radio Advertising Ban: A Study of the Cigarette Industry.
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- Journal of Marketing, 1986, v. 50, n. 4, p. 219, doi. 10.1177/002224298605000407
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- Article
MODERN RADIO ADVERTISING.
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- 1949
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- Book Review
THE ADVERTISING AND BUSINESS SIDE OF RADIO.
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- 1949
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- Book Review
RADIO ADVERTISING FOR RETAILERS.
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- 1945
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- Book Review
TRENDS TOWARD MECHANIZATION OF RADIO ADVERTISING.
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- Journal of Marketing, 1942, v. 6, n. 3, p. 217, doi. 10.2307/1245867
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- Article
RADIO AS AN ADVERTISING MEDIUM.
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- 1940
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- Book Review
PRACTICAL RADIO ADVERTISING.
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- 1938
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- Book Review
Practical Radio Advertising (Book).
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- 1938
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- Publication type:
- Book Review
Inequidad de género, estereotipos y exclusión de la voz femenina en la publicidad radiofónica en México.
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- Revista Interdisciplinaria de Estudios de Género de El Colegio de México, 2021, v. 7, p. 1, doi. 10.24201/reg.v7i1.701
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- Article
Indigenous Language Advertising on Radio: Perceptions of MTN Subscribers about Setswana Radio Commercials in Mahikeng, South Africa.
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- e-BANGI Journal, 2024, v. 21, n. 4, p. 42, doi. 10.17576/ebangi.2024.2104.04
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- Article
Hora do intervalo: a evolução do espaço de publicidade no rádio sob a ótica regulatória.
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- Estudos em Jornalismo e Mídia, 2020, v. 17, n. 2, p. 45, doi. 10.5007/1984-6924.2020v17n2p45
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- Article
Radio Active: Advertising and Consumer Activism, 1935-1947.
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- 2005
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- Publication type:
- Book Review
Psyche and Society: radio advertising and social psychology in America, 1923-1936.
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- Historical Journal of Film, Radio & Television, 2004, v. 24, n. 4, p. 517, doi. 10.1080/0143968042000293856
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- Article
Radio advertising to women in twenties America: `A latchkey to every home'.
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- Historical Journal of Film, Radio & Television, 1993, v. 13, n. 3, p. 299, doi. 10.1080/01439689300260271
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- Article
A Test of Prescriptive Advice from the Rossiter-Percy Advertising Planning Grid Using Radio Commercials.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 276
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- Article
Investigated the relationship between TV and Radio Advertising on changing driver behavior (Model Tpb) (Case Study: slow down drivers in Mazandaran province).
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- 2014
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- Publication type:
- Case Study
Advanced Dublin English as audience and referee design in Irish radio advertising.
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- English World-Wide, 2018, v. 39, n. 1, p. 60, doi. 10.1075/eww.00003.osu
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- Article
An Analysis of Health-Related Advertising in Spanish Radio.
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- Cuadernos de Información, 2011, n. 29, p. 67
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- Article
Looking at Listening: Gender and Race in Commercial Advertising for Radio Sets in Southern Africa from the 1950s to the 1970s.
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- Journal of African Cultural Studies, 2024, v. 36, n. 1, p. 74, doi. 10.1080/13696815.2023.2262940
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- Article
Radio advertising and entrepreneurial conjunctions in Benin: producers, styles and technologies.
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- Journal of African Cultural Studies, 2013, v. 25, n. 1, p. 42, doi. 10.1080/13696815.2013.749779
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- Article
Does Humor in Radio Advertising Affect Recognition of Novel Product Brand Names.
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- Journal of General Psychology, 2001, v. 128, n. 2, p. 194, doi. 10.1080/00221300109598907
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- Article
La publicidad radiofónica en España y el perfil socio-demográfico de su audiencia.
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- Palabra Clave, 2012, v. 15, n. 2, p. 224
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- Article
Optimizing Radio Advertising in North Queensland, Australia: A Mathematical Programming Approach.
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- JMM: The International Journal on Media Management, 2004, v. 6, n. 3/4, p. 235, doi. 10.1080/14241277.2004.9669406
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- Article