Works matching Trade advertising

Results: 348

The Deviant Features of Trade Advertising Register in Arabic.

Published in:

Theory & Practice in Language Studies (TPLS), 2014, v. 4, n. 11, p. 2307, doi. 10.4304/tpls.4.11.2307-2313

By:

Jaashan, Hasan M. S.

Publication type:

Article

Is the Changing Status of African Americans in the B2B Buying Center Reflected in Trade Journal Advertising?

Published in:

Journal of Advertising, 2011, v. 40, n. 4, p. 101, doi. 10.2753/JOA0091-3367400407

By:

Stevenson, Thomas H.;
Swayne, Linda E.

Publication type:

Article

Effect of Brand Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with Empirical Evidence.

Published in:

Marketing Science, 1996, v. 15, n. 1, p. 86, doi. 10.1287/mksc.15.1.86

By:

Agrawal, Deepak

Publication type:

Article

The Effects of Retailer and Consumer Response on Optimal Manufacturer Advertising and Trade Promotion Strategies.

Published in:

Management Science, 1995, v. 41, n. 5, p. 749, doi. 10.1287/mnsc.41.5.749

By:

Nelsin, Scott A.;
Powell, Stephen G.;
Stone, Linda Schneider

Publication type:

Article

'Trade Council' Advertising and 'Free Movement of Good' in European Law.

Published in:

International Journal of Advertising, 1985, v. 4, n. 3, p. 233, doi. 10.1080/02650487.1985.11105066

By:

Pickup, David M. W.

Publication type:

Article

Memories of 19th century dentistry: the advertising trade card. Part I. Dentists and dental parlors.

Published in:

Quintessence International, 1988, v. 19, n. 2, p. 161

By:

Croll, Theodore P.

Publication type:

Article

Did the Federal Trade Commission's advertising ...

Published in:

American Economic Review, 1990, v. 80, n. 1, p. 191

By:

Sauer, Raymond D.;
Leffler, Keith B.

Publication type:

Article

In brief.

Published in:: American Bar Association Journal, 1978, v. 64, n. 8, p. 1217
Publication type:: Article

Marketing and advertising regulation: The Federal A Trade Commission in the 1990s.

Published in:: 1991
Publication type:: Book Review

A Content Analysis of the Portrayal of Blacks in Trade Publication Advertising.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 1992, v. 14, n. 1, p. 67, doi. 10.1080/10641734.1992.10504981

By:

Stevenson, Thomas H.

Publication type:

Article

Does Advertising Facilitate Supplier-Provided Trade Credit?

Published in:

Review of Marketing Science, 2024, v. 22, n. 1, p. 253, doi. 10.1515/roms-2024-0057

By:

Farooq, Omar;
Saleem, Kashif

Publication type:

Article

The Federal Trade Commission's Anti-trust Attack on Advertising.

Published in:

International Journal of Advertising, 1984, v. 3, n. 4, p. 283, doi. 10.1080/02650487.1984.11105028

By:

Ornstein, Stanley I.

Publication type:

Article

Absences and Silences: The Representation of the Tea Picker in Colonial and Fair Trade Advertising.

Published in:

2012

By:

Ramamurthy, Anandi

Publication type:

Essay

Victorian Era Esthetic and Restorative Dentistry: An Advertising Trade Card Gallery.

Published in:

Journal of Esthetic & Restorative Dentistry, 2006, v. 18, n. 5, p. 235, doi. 10.1111/j.1708-8240.2006.00031.x

By:

Croll, Theodore P.;
Swanson, Ben Z.

Publication type:

Article

Selling Consumption in the Eighteenth Century: Advertising and the Trade Card in Britain and France.

Published in:

Cultural & Social History, 2007, v. 4, n. 2, p. 145, doi. 10.2752/147800307X199001

By:

Berg, Maxine;
Clifford, Helen

Publication type:

Article

The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs.

Published in:

Journal of Public Policy & Marketing, 2019, v. 38, n. 1, p. 110, doi. 10.1177/0743915618818576

By:

Campbell, Colin;
Grimm, Pamela E.

Publication type:

Article

My Experience as Deputy Assistant Director for National Advertising at the Federal Trade Commission.

Published in:

Journal of Public Policy & Marketing, 2014, v. 33, n. 2, p. 202, doi. 10.1509/jppm.14.FTC.004

By:

Eighmey, John

Publication type:

Article

Advertising and the Federal Trade Commission: A Reposte.

Published in:

Journal of Advertising, 1973, v. 2, n. 1, p. 16

By:

Cummings, Barton A.

Publication type:

Article

Advertising and the Federal Trade Commission.

Published in:

Journal of Advertising, 1972, v. 1, n. 1, p. 10, doi. 10.1080/00913367.1972.10672466

By:

Kirkpatrick, Miles W.

Publication type:

Article

Fair trade advertising: Influences of information type and emotional appeal congruency.

Published in:

Journal of Marketing Communications, 2020, v. 26, n. 2, p. 186, doi. 10.1080/13527266.2018.1511626

By:

Hur, Songyee;
Lee, Jung Eun;
Stoel, Leslie

Publication type:

Article

Corporate Calling Cards: Advertising Trade Cards and Logos in the United States, 1876–1890.

Published in:

Journal of American Culture, 2009, v. 32, n. 4, p. 291, doi. 10.1111/j.1542-734X.2009.00718.x

By:

Black, Jennifer M.

Publication type:

Article

Analysing the Drivers of Services Firm Performance: Evidence for Ireland.

Published in:

Economic & Social Review, 2016, v. 47, n. 2, p. 213

By:

IPINNAIYE, OLUBUNMI;
DINEEN, DECLAN;
LENIHAN, HELENA

Publication type:

Article

How Consumers View Advertising by Optometrists.

Published in:

Social Science Journal, 1998, v. 35, n. 3, p. 445, doi. 10.1016/S0362-3319(98)90011-8

By:

Moser, H. Ronald;
Nelson, Wayne E.

Publication type:

Article

A Decade of Change and the Emergence of Digital Media: Analysis of Trade Press Coverage of the Advertising Industry, 2005-2014.

Published in:

Journal of Interactive Advertising, 2017, v. 17, n. 1, p. 51, doi. 10.1080/15252019.2017.1315320

By:

McMillan, Sally J.;
Childers, Courtney C.

Publication type:

Article

Legislation Covering Business-to-business Unfair Trading Practices in the Food Supply Chain in Central and Eastern European Countries.

Published in:

Yearbook of Antitrust & Regulatory Studies, 2019, v. 20, p. 279

By:

Šmejkal, Václav

Publication type:

Article

The Federal Trade Commission and the Regulation of Advertising in the Consumer Interest.

Published in:

Journal of Marketing, 1969, v. 33, n. 1, p. 40, doi. 10.2307/1248744

By:

Cohen, Dorothy

Publication type:

Article

THE FEDERAL TRADE COMMISSION AND FALSE ADVERTISING: II.

Published in:

Journal of Marketing, 1947, v. 12, n. 2, p. 193, doi. 10.2307/1245358

By:

Brown, William F.

Publication type:

Article

THE FEDERAL TRADE COMMISSION AND FALSE ADVERTISING: I.

Published in:

Journal of Marketing, 1947, v. 12, n. 1, p. 38, doi. 10.2307/1246297

By:

Brown, William F.

Publication type:

Article

A METHOD OF MEASURING EFFECTIVENESS OF BUSINESS AND TRADE PAPER ADVERTISING.

Published in:

Journal of Marketing, 1943, v. 7, n. 3, p. 208, doi. 10.2307/1245843

By:

Edsall, Richard L.

Publication type:

Article

CHAIN DRUG ADVERTISING AND "FAIR TRADE" LEGISLATION.

Published in:

Journal of Marketing, 1939, v. 4, n. 2, p. 147, doi. 10.1177/002224293900400205

By:

Cassady Jr., Ralph

Publication type:

Article

Industry Insider: Adam Lippard.

Published in:

2016

By:

Nagel, Mark;
Koesters, Todd C.

Publication type:

Interview

Empirical Comparisons of In-Store Display vs. Feature Advertising and Trade Promotions vs. Consumer Promotions, Measured at the Brand and the Category Levels.

Published in:

Journal of Food Distribution Research, 2005, v. 36, n. 1, p. 227

By:

Dufour, Jean-Claude;
Maisonnas, Stephane

Publication type:

Article

Advertising tracking: New tricks of the trade.

Published in:

Marketing Research, 1993, v. 5, n. 3, p. 42

By:

Gold, Laurence N.

Publication type:

Article

Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions.

Published in:

Journal of Marketing Research (JMR), 2020, v. 57, n. 4, p. 739, doi. 10.1177/0022243720916753

By:

Ding, Yu;
Zhang, Yan

Publication type:

Article

Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness.

Published in:

Journal of Marketing Research (JMR), 2020, v. 57, n. 1, p. 20, doi. 10.1177/0022243719879711

By:

Aribarg, Anocha;
Schwartz, Eric M.

Publication type:

Article

THE SIGNIFICANCE OF QUANTITATIVE EVIDENCE IN FEDERAL TRADE COMMISSION DECEPTIVE ADVERTISING CASES.

Published in:

Law & Contemporary Problems, 1983, v. 46, n. 4, p. 25, doi. 10.2307/1191593

By:

Barnes, David W.

Publication type:

Article

Drivers of Trade Promotion Receptiveness: The Role of Relationship and Trade Promotion Satisfaction.

Published in:

Journal of Marketing Theory & Practice, 2013, v. 21, n. 1, p. 45, doi. 10.2753/MTP1069-6679210103

By:

Poddar, Amit;
Donthu, Naveen;
Parvatiyar, Atul

Publication type:

Article

Guilt Avoidance and the Good Mother: How Vaccine Advertising Trades on Parental Identity to Promote a Product.

Published in:

Women & Language, 2022, v. 45, n. 1, p. 3, doi. 10.34036/WL.2022.002

By:

Kolodziejski, Lauren R.

Publication type:

Article

Federal Trade Commission Regulation of Food Advertising to Children: Possibilities for a Reinvigorated Role.

Published in:

Journal of Health Politics, Policy & Law, 2010, v. 35, n. 2, p. 227, doi. 10.1215/03616878-2009-051

By:

Mello, Michelle M.

Publication type:

Article

Aesthetic Advertisements and Scientific Evaluations: Divergent Philosophies in Advertising Production.

Published in:

2007

By:

Kelly, Aidan;
Lawlor, Katrina;
O'Donohoe, Stephanie

Publication type:

Conference Paper/Materials

Protection to 'Advertising Punchlines' Under Trade Marks Act 1999 ....?

Published in:

International Journal of Business Insights & Transformation, 2009, v. 3, n. 1, p. 80

By:

Bharti, Sunanda

Publication type:

Article

Store-directed price promotions and communications strategies improve healthier food supply and demand: impact results from a randomized controlled, Baltimore City store-intervention trial.

Published in:

2017

By:

Budd, Nadine;
Jeffries, Jayne K.;
Jones-Smith, Jessica;
Kharmats, Anna;
McDermott, Ann Yelmokas;
Gittelsohn, Joel

Publication type:

journal article

Trade Agreements and Direct-to-Consumer Advertising of Pharmaceuticals.

Published in:

International Journal of Health Policy & Management, 2018, v. 7, n. 2, p. 98, doi. 10.15171/ijhpm.2017.124

By:

Gleeson, Deborah;
Menkes, David B.

Publication type:

Article

Alcoholic Beverage Industry Self-Regulation and Youth Advertising: The Federal Trade Commission Reports.

Published in:

Business & Society Review (00453609), 2005, v. 110, n. 3, p. 321, doi. 10.1111/j.0045-3609.2005.00018.x

By:

A. HEMPHILL, THOMAS

Publication type:

Article

Bridgestone v Panama:1 Denial of Justice in a Trade Mark Dispute and the Locus Standi of a Licensee in International Investment Arbitration.

Published in:

ICSID Review: Foreign Investment Law Journal, 2022, v. 37, n. 3, p. 645, doi. 10.1093/icsidreview/siac011

By:

Lentner, Gabriel M;
Zasheva, Dayana

Publication type:

Article

La pubblicità è ancora l'anima del commercio? Vecchie e nuove strategie per vendere i prodotti.

Published in:

Sociologia del Lavoro, 2010, n. 116, p. 45, doi. 10.3280/sl2009-116005

By:

Mortara, Ariela

Publication type:

Article

Memories of 19th century dentistry: the advertising trade card. Part II. Potions, lotions, and a felt tooth polisher.

Published in:

Quintessence International, 1988, v. 19, n. 3, p. 233

By:

Croll, Theodore P.

Publication type:

Article

Product Placement Cost in Selected Czech SMEs.

Published in:

Change Management: An International Journal, 2016, v. 16, n. 2, p. 1, doi. 10.18848/2327-798x/cgp/v16i02/1-9

By:

Kramoli, Jan;
Kopečková, Martina

Publication type:

Article

(Re-)Reading Medical Trade Catalogs: The Uses of Professional Advertising in British Medical Practice, 1870-1914.

Published in:

Bulletin of the History of Medicine, 2012, v. 86, n. 3, p. 361, doi. 10.1353/bhm.2012.0056

By:

JONES, CLAIRE L.

Publication type:

Article

EU Commission prohibits brand owners from preventing use of their trade marks for online advertising services by members of selective distribution networks.

Published in:

Journal of Intellectual Property Law & Practice, 2019, v. 14, n. 7, p. 512, doi. 10.1093/jiplp/jpz060

By:

Giannino, Michel

Publication type:

Article