GREEN MARKETING DAN KUALITAS PELAYANAN SERTA PENGARUHNYA TERHADAP CITRA BANK SYARIAH.
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- Nisbah: Jurnal Perbankan Syariah, 2024, v. 10, n. 1, p. 44, doi. 10.30997/jn.v10i1.13477
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- Article
Works matching Green marketing
Results: 2635
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Estratégias de Comunicação de Green Marketing direcionadas à Logística Reversa.
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- REUNIR: Revista de Administração, Contabilidade e Sustentabilidade, 2023, v. 13, n. 3, p. 1
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- Article
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Práticas de green marketing em resorts do litoral do Estado de Santa Catarina.
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- Revista Brasileira de Pesquisa em Turismo, 2024, v. 18, p. 1, doi. 10.7784/rbtur.v18.2821
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- Article
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Green marketing: esfuerzos por el cuidado y la preservación del medio ambiente con negocios sostenibles.
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- Universidad & Empresa, 2022, v. 24, n. 42, p. 1, doi. 10.12804/revistas.urosario.edu.co/empresa/a.10865
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- Article
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Yeşil Pazarlama Çalışmalarının Tüketiciler ve İşletmeler Açısından Değerlendirilmesi Üzerine Bir İçerik Analizi.
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- Itobiad: Journal of the Human & Social Science Researches / İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 2023, v. 12, n. 5, p. 2687, doi. 10.15869/itobiad.1310688
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FACTORS INFLUENCING CONSUMER PURCHASE DECISIONS FOR AQUA LIFE INDONESIA PRODUCTS: ANALYSIS OF ECOLABEL AWARENESS, GREEN MARKETING MIX, AND BRAND IMAGE.
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- Journal of Management & Agribusiness / Jurnal Manajemen & Agribisnis, 2022, v. 19, n. 2, p. 274, doi. 10.17358/jma.19.2.274
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Do green innovation and green competitive advantage mediate the effect of green marketing orientation on SMEs' green marketing performance?
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- Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2065948
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YEŞİL PAZARLAMA STRATEJİLERİNİN YEŞİL TEDARİKÇİ SEÇİMİ, YEŞİL İNOVASYON VE PERFORMANS ÜZERİNDEKİ ETKİSİ.
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- Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2024, v. 17, n. 2, p. 305, doi. 10.15659/ppad.17.2.1396585
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Is Green Marketing a Label for Ecotourism? The Romanian Experience.
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- Information (2078-2489), 2020, v. 11, n. 8, p. 389, doi. 10.3390/info11080389
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- Article
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Yeşil pazarlama: İşletmelerin yeşil pazarlamaya yönelme nedenleri.
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- Istanbul Aydin Üniversitesi Dergisi Anadolu Bil Meslek Yüksekokulu, 2020, v. 15, n. 59, p. 223, doi. 10.17932/IAU.ABMYOD.2006.005/abmyod_v15i59001
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Green Marketing Practices and Sustainability Performance of Manufacturing Firms: Evidence from Emerging Markets.
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- Nature Environment & Pollution Technology, 2025, v. 24, n. 1, p. 1, doi. 10.46488/NEPT.2025.v24i01.D1673
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MEASURING THE INFLUENCE OF GREEN-MARKETING PRACTICES ON FIRMS' COMPETITIVE ADVANTAGE: A Study of Selected Food and Beverage Companies.
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- NICE Journal of Business, 2018, v. 13, n. 2, p. 57
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Los efectos limitados del marketing verde en la actitud hacia las marcas comerciales.
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- Revista Latina de Comunicación Social, 2023, n. 81, p. 23, doi. 10.4185/RLCS-2023-2024
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- Article
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GREEN MARKETING AND ITS IMPACT ON CONSUMER BUYING BEHAVIOR.
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- Journal of International Trade, Logistics & Law, 2022, v. 8, n. 1, p. 162
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15
GREEN MARKETING.
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- Vizione, 2023, n. 41, p. 243
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- Article
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GREEN MARKETING MIX EFFECT ON CONSUMERS BUYING DECISIONS IN BANGLADESH.
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- Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2018, n. 4, p. 298, doi. 10.21272/mmi.2018.4-25
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17
Green Marketing and Sustainable Development: Marketing Professionals Attitude Towards Green Marketing.
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- International Journal of Marketing & Business Communication, 2014, v. 3, n. 1, p. 1
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18
Green Marketing Practices and Issues: A Comparative Study of Selected Firms in Indonesia and Philippines.
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- Journal of Asia-Pacific Business, 2021, v. 22, n. 3, p. 164, doi. 10.1080/10599231.2021.1943807
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USING CASE METHODS IN THE STUDY OF GREEN MARKETING STRATEGIES OF SMALL AND MEDIUM ENTERPRISES (SMEs): A PROSPECTIVE CASE STUDY DESIGN FOR SMEs IN A NEWLY INDUSTRIALIZED COUNTRY, TURKEY.
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- Journal of International Social Research, 2015, v. 8, n. 41, p. 1303
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Effect of green marketing mix, green customer value, and attitude on green purchase intention: evidence from the USA.
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- Environmental Science & Pollution Research, 2023, v. 30, n. 5, p. 11473, doi. 10.1007/s11356-022-22944-7
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21
GREEN MARKETING MIX AND PROMOTION OF RESPONSIBLE CONSUMPTION.
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- Knowledge: International Journal, 2023, v. 57, n. 1, p. 121
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- Article
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Green Marketing - a New Norm: a Qualitative Evidence of Green Marketing Challenges and Future Perspectives in High-Low Context Communication Cultures.
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- Cultural Management: Science & Education, 2022, v. 6, n. 1, p. 109, doi. 10.30819/cmse.6-1.07
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23
Institutional Sustainability Through Green Marketing and its Impact on Achieving Institutional Excellence: An Applied Study on the Directorate of Agriculture in Cairo Governorate.
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- Arab Journal of Administration, 2025, v. 45, n. 3, p. 19, doi. 10.21608/aja.2022.147393.1280
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24
Marketing y desarrollo de productos innovadores verdes: una revisión de la literatura.
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- 2021
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- Literature Review
25
GREEN MARKETING COMMUNICATION STRATEGIES: AN INTEGRATIVE LITERATURE REVIEW.
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- Annals of the University of Oradea, Economic Science Series, 2021, v. 30, n. 1, p. 388, doi. 10.47535/1991auoes30(1)043
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26
Nexus Amid Green Marketing, Green Business Strategy, and Competitive Business Among the Fashion Industry: Does Environmental Turbulence Matter?
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- Sustainability (2071-1050), 2025, v. 17, n. 5, p. 1769, doi. 10.3390/su17051769
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27
Analysis of the Conceptual Frameworks of Green Marketing.
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- Sustainability (2071-1050), 2023, v. 15, n. 21, p. 15630, doi. 10.3390/su152115630
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The Influence of Enterprises' Green Marketing Behavior on Consumers' Green Consumption Intention—Mediating Role and Moderating Role.
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- Sustainability (2071-1050), 2022, v. 14, n. 22, p. 15478, doi. 10.3390/su142215478
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29
ASSOCIAÇÃO ENTRE RENDA FAMILIAR E A PERCEPÇÃO DOS CONSUMIDORES SOBRE AS ESTRATÉGIAS DE MARKETING VERDE.
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- Revista de Administração FACES Journal, 2020, v. 19, n. 1, p. 104, doi. 10.21714/1984-6975FACES2020V19N1ART6826
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- Article
30
MARKETING VERDE X GREENWASHING NA ROTULAGEM AMBIENTAL.
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- Revista Pretexto, 2023, v. 24, n. 4, p. 54
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دورالتسويق األخضر في تحقيق التنمية املستدام ة)دراسة حالةمؤسسةفهد املدعثللكهرباء( .
- Published in:
- Global Journal of Economics & Business, 2021, v. 10, n. 1, p. 46, doi. 10.31559/GJEB2021.10.1.4
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- Article
32
أثر ممارسات التسويق الأخضر على فعالية الشركات الدولية - دراسة تطبيقية على عينة من الشركات الدولية الكويتية
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- Al-Andalus journal for Humanities & Social Sciences, 2020, n. 30, p. 105
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- Publication type:
- Article
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أثر ممارسات التسويق الأخضر على فعالية الشركات الدودية - دراسة تطبيقية على عينة من الشركات الدولية الكويتية
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- Al-Andalus journal for Humanities & Social Sciences, 2020, n. 29, p. 105
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- Article
34
A Look on Green Marketing Management.
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- Business Management Dynamics, 2013, v. 3, n. 2, p. 111
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- Article
35
Diseño de estrategias para emprendimientos de turismo de naturaleza mediados por el marketing verde.
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- Entorno Geográfico, 2023, n. 26, p. 1, doi. 10.25100/eg.v0i26.12599
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- Article
36
Consumer Perceptions of Green Marketing Claims: An Examination of the Relationships with Type of Claim and Corporate Credibility.
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- Services Marketing Quarterly, 2018, v. 39, n. 4, p. 277, doi. 10.1080/15332969.2018.1514794
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- Publication type:
- Article
37
FINDING AND MINDING THE GAPS IN STATE-OF-THE-ART LEAN AND GREEN MARKETING IN THE CONSTRUCTION INDUSTRY.
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- 2020
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- Publication type:
- Literature Review
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شاخصها و مؤلفه های الگوی بازاریابی سبز سنتز پژوهی بر اساس مدل روبرتس.
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- Consumer Behavior Studies Journal / Muṭāli̒āt-i Raftār-i Maṣraf/Kunandah, 2025, v. 11, n. 4, p. 213
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- Article
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Analysis of Green Marketing Mix Effect on Customer Satisfaction using 7p Approach.
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- Pertanika Journal of Social Sciences & Humanities, 2018, v. 26T, p. 131
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- Article
40
Investigating values of green marketing tools in predicting tourists' eco-friendly attitudes and behavior.
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- Journal of Ecotourism, 2023, v. 22, n. 4, p. 479, doi. 10.1080/14724049.2022.2075003
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- Article
41
THE INFLUENCES OF ENVIRONMENTAL KNOWLEDGE, WORD OF MOUTH (WOM), GREEN MARKETING, AND ENVIRONMENTAL CARE ATTITUDE ON THE PURCHASE INTENTION OF GREEN PRODUCTS (A STUDY ON GENERATION Z IN YOGYAKARTA).
- Published in:
- Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 9, p. 7638, doi. 10.59188/eduvest.v4i9.1700
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- Article
42
PURCHASE INTENTION AMONG GENERATION Z: PRODUCT INNOVATION, GREEN MARKETING, BRAND AWARNESS, AND BRAND IMAGE.
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- Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 6, p. 4698, doi. 10.59188/eduvest.v4i6.1155
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- Article
43
Green Marketing and Intention to Buy Green Product: Systematic Literature Review.
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- Spektrum Industri, 2023, v. 21, n. 1, p. 75, doi. 10.12928/si.v21i1.103
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- Article
44
The Interplay of Tactical Green Marketing Orientation and Service Innovation Capability on Sustainable Business Performance.
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- NUML International Journal of Business & Management, 2023, v. 18, n. 1, p. 1, doi. 10.52015/nijbm.v18i1.166
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- Article
45
-دور التسويق الأخضر في تحسين صورة المؤسسات – دراسة ميدانية على عينة من المؤسسات الجزائرية الحاصلة على شهادة الإيزو 14001.
- Published in:
- Economic & Managerial Researshes, 2020, v. 14, n. 5, p. 143
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- Article
46
Nexus among green marketing practice, leadership commitment, environmental consciousness, and environmental performance in Jordanian pharmaceutical sector.
- Published in:
- Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2023.2292308
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- Publication type:
- Article
47
Green marketing strategies: an examination of stakeholders and the opportunities they present.
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- Journal of the Academy of Marketing Science, 2011, v. 39, n. 1, p. 158, doi. 10.1007/s11747-010-0227-0
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- Article
48
Green influencer marketing: conceptualization, scale development, and validation: an application to tourism products.
- Published in:
- Journal of Sustainable Tourism, 2024, v. 32, n. 10, p. 2181, doi. 10.1080/09669582.2023.2273755
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- Article
49
GREEN MARKETING APPROACHES TO THE DEVELOPMENT OF SUSTAINABLE RURAL TOURISM ACTIVITIES.
- Published in:
- New Knowledge Journal of Science / Novo Znanie, 2018, v. 7, n. 2, p. 71
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50
How Green Marketing Influences Customers' Green Behavioral Intentions in the Context of Hot-Spring Hotels.
- Published in:
- Journal of Tourism & Services, 2022, v. 13, n. 24, p. 190, doi. 10.29036/jots.v13i24.352
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- Publication type:
- Article