Works matching Brand Management
Results: 2641
Making Italian fashion global: Brand building and management at Gruppo Finanziario Tessile (1950s‒1990s).
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- Business History, 2020, v. 62, n. 1, p. 42, doi. 10.1080/00076791.2017.1329299
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Brand Portfolio Prerogative: Five Challenges and Research Themes Within Brand Portfolio Management.
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- IUP Journal of Brand Management, 2012, v. 9, n. 3, p. 7
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Checks and Balances: Management's Antivenom for Poisoned Brands.
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- Proceedings of the Northeast Business & Economics Association, 2009, p. 237
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A COMPARATIVE STUDY OF STRATEGIC COMMUNICATION APPLICATION BY CHINESE AND FOREIGN-OWNED ENTERPRISES TO BRAND CRISIS MANAGEMENT.
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- International Journal of Arts & Sciences, 2017, v. 9, n. 4, p. 175
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Corporate Rebranding and the Implications for Brand Architecture Management: The Case of Guinness (Diageo) Ireland.
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- Journal of Strategic Marketing, 2008, v. 16, n. 4, p. 283, doi. 10.1080/09652540802264124
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BRAND MANAGEMENT PROCES U BOSANSKOHERCEGOVAČKIM KOMPANIJAMA.
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- BH Economics Forum / BH Ekonomski Forum, 2016, n. 7, p. 77
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BRAND MANAGEMENT AND CONSUMING TRIBE. A STUDY APPLIED TO THE SPANISH SURF BRANDS.
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- Revista de Comunicación de la SEECI, 2020, n. 51, p. 17, doi. 10.15198/seeci.2020.51.17-41
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Sustainable Brand Management: The Role of Internal Brand Management and Intrinsic Motivation in Building Employee's Brand Relationship Quality towards Organization's Brand.
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- Sustainability (2071-1050), 2022, v. 14, n. 24, p. 16660, doi. 10.3390/su142416660
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Internal Brand Management Framework in Tehran Hotels.
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- Bagh-e Nazar, 2019, v. 15, n. 68, p. 27, doi. 10.22034/bagh.2019.81655
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品牌管理数字化平台设计与实现 ——以普宁青梅区域公共品牌管理平台建设为例.
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- Agricultural Outlook (1673-3908), 2023, v. 19, n. 12, p. 102
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УПРАВЛІННЯ БРЕНДОМ ЯК СКЛАДОВА БРЕНД-МЕНЕДЖМЕНТУ
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- Scientific Proceedings of Ostroh Academy National University Series, Economics, 2018, v. 39, n. 11, p. 52, doi. 10.25264/2311-5149-2018-11(39)-52-55
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THEORETICAL AND METHODOLOGICAL FOUNDATIONS SUBSYSTEM BRAND MANAGEMENT AT THE ENTERPRISE.
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- Scientific Bulletin of Polissia, 2017, v. 10, n. 2,Part2, p. 156, doi. 10.25140/2410-9576-2017-2-2(10)-156-163
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Understanding the interplay between brand and innovation management: findings and future research directions.
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- Journal of the Academy of Marketing Science, 2015, v. 43, n. 5, p. 548, doi. 10.1007/s11747-015-0445-6
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ANALYSIS OF METHODICAL APPROACHES TO EMPLOYER BRAND MANAGEMENT AND EVALUATION.
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- Technology Audit & Production Reserves, 2022, v. 3, n. 4(65), p. 26, doi. 10.15587/2706-5448.2022.260561
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ДОСЛІДЖЕННЯ СУТІ БРЕНД-МЕНЕДЖМЕНТУ В СИСТЕМІ МАРКЕТИНГОВОГО УПРАВЛІННЯ ПІДПРИЄМСТВОМ.
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- Galician economic journal, 2023, v. 80, n. 1, p. 20, doi. 10.33108/galicianvisnyk_tntu2023.01.020
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UPRAVLJANJE BRENDOM U SEKTORU USLUGA.
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- Knowledge: International Journal, 2019, v. 31, n. 6, p. 2047
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GESTÃO DA MARCA: MAPEAMENTO DO ESTADO DA ARTE.
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- Revista Ágora, 2018, v. 23, n. 2, p. 25
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A Sectorial Validation and Application of a Conceptual Framework for Creating a Brand Management Strategy.
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- Businesses, 2023, v. 3, n. 3, p. 424, doi. 10.3390/businesses3030026
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A Conceptual Framework for Creating Brand Management Strategies.
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- Businesses, 2022, v. 2, n. 4, p. 546, doi. 10.3390/businesses2040034
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IMPLEMENTATION OF BRAND MANAGEMENT IN ENTERPRISE MANAGEMENT: UKRAINIAN REALITIES.
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- Financial & Credit Activity: Problems of Theory & Practice, 2021, v. 5, n. 40, p. 546, doi. 10.18371/fcaptp.v5i40.245227
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Scientific Research on the Use of Influencers in Brand Management: The State of the Art.
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- Icono 14, 2024, v. 22, n. 1, p. 1, doi. 10.7195/ri14.v22i1.2125
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Brand management practices in emerging country firms - exploring the patterns of variation and its impact on firm performance.
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- Journal for East European Management Studies, 2018, v. 23, n. 3, p. 447, doi. 10.5771/0949-6181-2018-3-447
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COMPETITIVE ANALYSIS OF BRAND MANAGEMENT.
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- Journal of Knowledge Economy & Knowledge Management, 2013, v. 8, n. 1, p. 175
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EVALUATING AND DESIGNING THE BRAND MANAGEMENT CURRICULUM OF MBA PROGRAMS FROM THE PERSPECTIVE OF BRAND MANAGERS' PROFESSIONAL NEEDS.
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- Marketing Education Review, 2008, v. 18, n. 2, p. 35, doi. 10.1080/10528008.2008.11489035
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Sustainable Brand Management of Alimentary Goods.
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- Sustainability (2071-1050), 2020, v. 12, n. 2, p. 556, doi. 10.3390/su12020556
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Brand Identity Management and Corporate Social Responsibility: an analysis from employees’ perspective in the banking sector.
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- Journal of Business Economics & Management, 2017, v. 18, n. 2, p. 241, doi. 10.3846/16111699.2016.1209785
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THE IMPACT OF MARKETING AGILITY, FUNCTIONS OF DIGITAL PLATFORMS AND BRAND DIGITALIZATION ON BRAND PERFORMANCE: THE MEDIATING ROLE OF STRATEGIC BRAND MANAGEMENT.
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- Journal of Global Strategic Management, 2024, v. 18, n. 2, p. 33
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QUANTOS LIKES ESSA DIVERSIDADE MERECE? REPRESENTATIVIDADE FEMININA E GESTÃO DE MARCAS NO INSTAGRAM.
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- Gestão e Sociedade, 2023, v. 17, n. 47, p. 5226, doi. 10.21171/ges.17i47.3605
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The Effect of Brand Management and Product Quality on Firm Performance: The Italian Craft Brewing Sector.
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- Journal of Food Products Marketing, 2017, v. 23, n. 3, p. 303, doi. 10.1080/10454446.2014.949989
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ASPECTOS ESTRATÉGICOS PARA LA GESTIÓN DE MARCA EN CONTEXTOS DIGITALES.
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- Palermo Business Review, 2016, n. 14, p. 13
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Integrating knowledge and employer brand management: A conceptual model.
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- Online Journal of Applied Knowledge Management, 2020, v. 8, n. 1, p. 63, doi. 10.36965/ojakm.2020.8(1)63-84
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Applying brand management to higher education through the use of the Brand Flux Model – the case of Arcadia University.
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- Journal of Marketing for Higher Education, 2014, v. 24, n. 2, p. 222, doi. 10.1080/08841241.2014.973471
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Superhero or vigilante? A matter of perspective and brand management.
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- European Journal of American Culture, 2015, v. 34, n. 1, p. 67, doi. 10.1386/ejac.34.1.67_1
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Estrategias de gestión del valor de marca de las cabeceras de prensa españolas a través de sus extensiones digitales.
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- Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2017, v. 8, n. 1, p. 87, doi. 10.14198/MEDCOM2017.8.1.7
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ANALYSIS OF FLAMING BEHAVIORS TOWARD MERVE DIZDAR'S CANNES SPEECH IN THE CONTEXT OF CELEBRITY BRAND MANAGEMENT.
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- Turkish Online Journal of Design, Art & Communication, 2025, v. 15, n. 1, p. 103, doi. 10.7456/tojdac.1562293
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Personajes publicitarios como estrategia de gestión de marca en la promoción de productos de cacao en emprendimientos rurales de la costa ecuatoriana.
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- ComHumanitas: Revista Científica de Comunicación, 2022, v. 13, n. 1, p. 50, doi. 10.31207/rch.v13i1.334
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The Globalization of American Advertising and Brand Management: A Brief History of the J. Walter Thompson Company, Procter and Gamble, and US Foreign Policy.
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- Global Studies Journal, 2013, v. 5, n. 4, p. 51, doi. 10.18848/1835-4432/CGP/v05i04/40869
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DYNAMIC ASPECTS OF BRAND MANAGEMENT.
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- Economics, Management & Financial Markets, 2016, v. 11, n. 1, p. 135
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INTEGRATION OF BRAND VULNERABILITY SCENARIOS PLANNING INTO BRAND MANAGEMENT PROCESS.
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- Economics & Management, 2013, v. 18, n. 3, p. 553, doi. 10.5755/j01.em.18.3.4234
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THE SCENARIO OF BRAND MANAGEMENT ASPECTS ADOPTED BY LEADING MNCS IN BANGLADESH: AN INVESTIGATIVE STUDY.
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- Indonesian Journal of Business & Entrepreunership, 2024, v. 10, n. 2, p. 436, doi. 10.17358/IJBE.10.2.436
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Hospitality brand management by a score-based q-rung orthopair fuzzy V.I.K.O.R. method integrated with the best worst method.
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- Economic Research-Ekonomska Istrazivanja, 2019, v. 32, n. 1, p. 3272, doi. 10.1080/1331677X.2019.1658533
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بررسی تأثیرپذیری رفتار شهروندی از مدیریت برند داخلی و بازاریابی داخلی
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- New Marketing Research Journal, 2017, v. 7, n. 1, p. 3
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آزمون مدلی ساختاری از تاثیر خصومت مشتری بر تحریم سفرهای زیارتی و سیاحتی به کشورهای عربستان سعودی و امارات متحده عربی در تهران
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- New Marketing Research Journal, 2016, v. 6, n. 4, p. 5
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LA GESTIÓN DE MARCA EN PYMES FAMILIARES Vs. NO FAMILIARES EN MÉXICO.
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- Revista Orbis, 2020, v. 16, p. 20
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İŞVEREN MARKASI YÖNETİM SÜRECİNDE STRATEJİ VE UYGULAMALARIN İNCELENMESİ: TÜRKİYE'DEKİ ŞİRKETLERİN İNSAN KAYNAKLARI YÖNETİCİLERİNE YÖNELİK BİR ARAŞTIRMA
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- Journal of International Social Research, 2015, v. 8, n. 40, p. 674, doi. 10.17719/jisr.20154013949
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ARTIFICIAL INTELLIGENCE APPLICATIONS IN BRAND MANAGEMENT.
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- Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2024, n. 202, p. 153, doi. 10.29119/1641-3466.2024.202.10
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THE IMPLEMENTATION OF CORPORATE GOVERNANCE INTO BRAND MANAGEMENT.
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- SEA: Practical Application of Science, 2014, v. 2, n. 3, p. 527
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The Impact Of Brand Management On The Design Strategy Of Daily-Used Nixing Pottery.
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- Journal of Namibian Studies, 2023, v. 38, p. 138
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The management of luxury brand behaviour: Adapting luxury brand management to the changing market forces of the 21st Century.
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- Marketing Review, 2016, v. 16, n. 1, p. 3, doi. 10.1362/146934716X14636478977197
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Įtakos darymas auditorijai kaip komunikacinė funkcija prekės ženklo valdyme.
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- Socialiniai Tyrimai, 2021, v. 44, n. 2, p. 84, doi. 10.15388/Soctyr.44.2.5
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