Works matching Marketing planning
Results: 3024
Strategic marketing planning in the sport sector.
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- Choregia, 2007, v. 3, n. 1, p. 27, doi. 10.4127/ch.2007.3.1.27-44
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- Article
AREAS OF ORGANIZATIONAL CHANGE AND THEIR IMPACT ON THE STRATEGIC MARKETING PLANNING PROCESS.
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- Iraq Journal of Market Research & Consumer Protection / Al-Mağallaẗ al-ʿIrāqiyyaẗ li-Buḥūṯ al-Sūq wa-Ḥimāyaẗ al-Mustahlik, 2022, v. 14, n. 2, p. 50, doi. 10.28936/jmracpc14.2.2022.(7)
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- Article
Strategijsko planiranje marketinga - studija slučaja hosteli u Novom Sadu.
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- Marketing (0354-3471), 2020, v. 51, n. 3, p. 188
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- Article
PLANEJAMENTO DE MARKETING: ANÁLISE DA APLICAÇÃO DO MODELO DE PIZZINATTO E SILVA (2009) NO PEQUENO VAREJO.
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- Revista de Administraçãao da UNIMEP, 2020, v. 18, p. 27
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- Article
REDES SOCIAIS VIRTUAIS E PLANEJAMENTO DE MARKETING: UM ESTUDO MULTI CASOS.
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- Revista de Administraçãao da UNIMEP, 2012, v. 10, n. 2, p. 128, doi. 10.15600/1679-5350/rau.v10n2p128-154
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- Article
EFEKTYWNOŚĆ PLANOWANIA MARKETINGOWEGO ORGANIZACJI SIECIOWYCH.
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- Operations Research & Decisions, 2008, n. 3, p. 53
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- Article
Impact of Dynamic Leadership and Marketing Planning on Organizational Resilience During Covid-19: Higher Learning Institutions.
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- SAGE Open, 2023, v. 13, n. 4, p. 1, doi. 10.1177/21582440231212042
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- Article
The Relationship Between Marketing Planning Capability and Export Performance in International Marketing Process: Konya Case.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2021, v. 13, n. 4, p. 3402, doi. 10.20491/isarder.2021.1330
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- Article
An Examination of the Current Strategic Marketing Planning Practices in Professional Sport Clubs.
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- Services Marketing Quarterly, 2022, v. 43, n. 3, p. 353, doi. 10.1080/15332969.2021.1993560
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- Article
Strategic marketing planning for heritage tourism: a conceptual model and empirical findings from two emerging heritage regions.
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- Journal of Strategic Marketing, 2018, v. 26, n. 2, p. 156, doi. 10.1080/0965254X.2016.1195859
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- Article
Examining the marketing planning–marketing capability interface and customer-centric performance in SMEs.
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- Journal of Strategic Marketing, 2012, v. 20, n. 6, p. 463, doi. 10.1080/0965254X.2012.707675
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- Article
THE IMPACT OF PRODUCT CATEGORY LIFECYCLE AND MARKETING CAPABILITIES ON NEW PRODUCT PERFORMANCE: THE MEDIATING ROLE OF MARKETING PROGRAM PLANNING AND LAUNCH PROFICIENCY.
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- Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2020, n. 1, p. 63, doi. 10.21272/mmi.2020.1-05
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- Article
The Paradox of a Marketing Planning Capability.
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- Journal of the Academy of Marketing Science, 2004, v. 32, n. 4, p. 371, doi. 10.1177/0092070304265217
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- Article
The effects of learning orientation and marketing programme planning on export performance: Paradoxical moderating role of psychic distance.
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- International Small Business Journal: Researching Entrepreneurship, 2019, v. 37, n. 5, p. 423, doi. 10.1177/0266242619831914
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- Article
STRATEGIC MARKETING PLANNING IN SPORTS - A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT.
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- Annals of the University of Oradea, Economic Science Series, 2012, v. 21, n. 2, p. 807
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- Article
Planeación Estratégica De Mercadotecnia En Plataformas Sociodigitales: Una Perspectiva De Utilización Del Social Listening Para Entender Al Consumidor En México.
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- aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación, 2022, v. 28, p. 2, doi. 10.7263/adresic-28-224
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- Article
APLICAÇÃO DO MODELO DE PLANEJAMENTO DE MARKETING DE PIZZINATTO E SILVA (2009) NA PEQUENA EMPRESA.
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- Revista Eletrônica de Estratégia & Negócios, 2018, v. 11, n. 3, p. 234, doi. 10.19177/reen.v11e32018234-264
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- Article
A Perspective on Marketing Planning and Its Essentiality for the Entrepreneurial Restaurateur.
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- Journal of Foodservice Business Research, 2002, v. 5, n. 1, p. 101, doi. 10.1300/J369v05n01_06
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- Article
EXAMINATION OF MARKETING PLANNING OF HUNGARIAN SMALL BUSINESSES.
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- Managerial Challenges of the Contemporary Society, 2014, v. 7, n. 1, p. 131
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- Article
Marketing Planning and Corporate Culture: a Conceptual Framework which Examines Management Attitudes in the Context of Marketing Planning.
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- Journal of Marketing Management, 1991, v. 7, n. 3, p. 213, doi. 10.1080/0267257X.1991.9964153
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- Article
Critical review on social marketing planning approaches.
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- Social Business, 2019, v. 9, n. 4, p. 361, doi. 10.1362/204440819X15633617555894
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- Article
QUESTIONING THE CURRENCY OF MARKETING PLANNING TODAY.
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- Irish Marketing Review, 2011, v. 21, n. 1/2, p. 49
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A multi-agent-based hybrid framework for international marketing planning under uncertainty.
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- Intelligent Systems in Accounting, Finance & Management, 2009, v. 16, n. 3, p. 231, doi. 10.1002/isaf.302
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- Article
STRATEGIJSKO PLANIRANJE MARKETING AKTIVNOSTI.
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- Business Consultant / Poslovni Konsultant, 2021, v. 13, n. 106, p. 71
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Incorporating Information from Salespeople into the Marketing Planning Process.
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- Journal of Personal Selling & Sales Management, 1980, v. 1, n. 1, p. 76
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- Article
State-of-the-Art Developments in Expert Systems and Strategic Marketing Planning.
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- British Journal of Management, 1990, v. 1, n. 3, p. 159, doi. 10.1111/j.1467-8551.1990.tb00004.x
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- Article
Telling Stories about Strategies: A Narratological Approach to Marketing Planning.
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- Marketing Review, 2006, v. 6, n. 3, p. 197, doi. 10.1362/146934706778605296
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- Article
Towards culture-driven strategic marketing planning: the use of participatory action research.
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- Journal of Strategic Marketing, 1997, v. 5, n. 3, p. 127, doi. 10.1080/096525497346767
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Critical problems in marketing planning: the potential of decision support systems.
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- Journal of Strategic Marketing, 1994, v. 2, n. 4, p. 249, doi. 10.1080/09652549400000013
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Strategic Planning and Marketing: Time for a Constructive Partnership.
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- 1980
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- Editorial
Are You Really Planning Your Marketing?
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- Journal of Marketing, 1965, v. 29, n. 1, p. 1, doi. 10.2307/1248772
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ORGANIZING FOR MARKETING PLANNING.
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- Journal of Marketing, 1956, v. 21, n. 1, p. 68, doi. 10.2307/1247700
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- Article
A Taxonomy of Marketing Planning Styles.
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- Journal of the Academy of Marketing Science, 1990, v. 18, n. 2, p. 131, doi. 10.1007/BF02726429
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- Article
CONCEPTUAL MODEL OF MARKETING STRATEGIC PLANNING SPECIFIC TO PUBLIC ORGANIZATIONS.
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- Annals of the University of Oradea, Economic Science Series, 2012, v. 21, n. 2, p. 795
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- Article
CONSIDERATIONS REGARDING THE USE OF MODERN MANAGEMENT METHODS IN PLANNING THE MARKETING ACTIVITY WITHIN THE SMALL AND MEDIUM-SIZED ENTERPRISES.
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- Annals of the University of Oradea, Economic Science Series, 2012, v. 21, n. 1, p. 1172
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- Article
MANAGERIAL PERCEPTIONS OF MARKETING PLANNING.
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- Journal of Management Studies (Wiley-Blackwell), 1988, v. 25, n. 6, p. 575, doi. 10.1111/j.1467-6486.1988.tb00048.x
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- Article
An Empirical Investigation into the Process of Strategic Marketing Planning in SMEs: Its Attendant Problems, and Proposals Toward a New Practical Paradigm.
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- Journal of Marketing Management, 1998, v. 14, n. 8, p. 853, doi. 10.1362/026725798784867518
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- Article
Computer-aided Marketing Planning: The Experience of Early Adopters.
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- Journal of Marketing Management, 1996, v. 12, n. 5, p. 391, doi. 10.1080/0267257X.1996.9964424
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- Article
People and Processes in Marketing Planning: The Benefits of Controlling Implementation.
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- Journal of Marketing Management, 1996, v. 12, n. 5, p. 375, doi. 10.1080/0267257X.1996.9964423
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- Article
Planning and Doing: The Relationship Between Marketing Planning Styles and Market Orientation.
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- Journal of Marketing Management, 1996, v. 12, n. 1-3, p. 53, doi. 10.1080/0267257X.1996.9964400
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- Article
Marketing Planning in Central and Eastern Europe.
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- Journal of Marketing Management, 1996, v. 12, n. 1-3, p. 69, doi. 10.1080/0267257X.1996.9964401
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- Article
A Development of the Domain of Marketing Planning.
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- Journal of Marketing Management, 1996, v. 12, n. 1-3, p. 29, doi. 10.1080/0267257X.1996.9964399
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- Article
Strategic Marketing Planning: Theory, Practice and Research Agendas.
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- Journal of Marketing Management, 1996, v. 12, n. 1-3, p. 5, doi. 10.1080/0267257X.1996.9964398
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- Article
Environmental Context and Marketing Planning Process.
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- Journal of Marketing Management, 1994, v. 10, n. 7, p. 667, doi. 10.1080/0267257X.1994.9964313
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- Article
Corporate Culture: is it Really a Barrier to Marketing Planning?
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- Journal of Marketing Management, 1992, v. 8, n. 2, p. 177, doi. 10.1080/0267257X.1992.9964188
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- Article
Marketing Planning in the Larger Family Business.
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- Journal of Marketing Management, 1991, v. 7, n. 4, p. 325, doi. 10.1080/0267257X.1991.9964162
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- Article
The Logic of Strategic Marketing Planning: A Comment.
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- Journal of Marketing Management, 1989, v. 5, n. 2, p. 231, doi. 10.1080/0267257X.1989.9964100
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- Article
Marketing Planning in Small Enterprises: A Model and Some Empirical Evidence.
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- Journal of Marketing Management, 1989, v. 5, n. 1, p. 33, doi. 10.1080/0267257X.1989.9964086
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- Article
The Marketing and Strategic Planning Interface.
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- Journal of Marketing Management, 1989, v. 4, n. 3, p. 330, doi. 10.1080/0267257X.1989.9964080
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- Article
A Re-appraisal of the Role of Marketing Planning.
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- Journal of Marketing Management, 1987, v. 3, n. 2, p. 159, doi. 10.1080/0267257X.1987.9964036
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- Article