VALUING NEW MEDIA SPACES: ARE CABLE NETWORK NEWS CRAWL CROSS-PROMOTIONAL AGENTS?
- Published in:
- Journalism & Mass Communication Quarterly, 2008, v. 85, n. 4, p. 894, doi. 10.1177/107769900808500411
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- Publication type:
- Article
Works matching DE "CABLE television advertising"
Results: 12
1
2
Cable advertising and the future of basic cable networking.
- Published in:
- Journal of Broadcasting & Electronic Media, 1999, v. 43, n. 4, p. 645, doi. 10.1080/08838159909364514
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- Publication type:
- Article
3
A Programming and Positioning Strategy for Cable Television Networks.
- Published in:
- Journal of Advertising, 1988, v. 17, n. 4, p. 6, doi. 10.1080/00913367.1988.10673124
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- Publication type:
- Article
4
CABLE ADVERTISING: NEW WAYS TO NEW BUSINESS.
- Published in:
- 1988
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- Publication type:
- Book Review
5
A SEARCH FOR OPTIMAL ADVERTISING SPENDING LEVEL.
- Published in:
- Journal of Advertising, 1979, v. 8, n. 3, p. 25, doi. 10.1080/00913367.1979.10673285
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- Publication type:
- Article
6
Advertising in an Electronic World.
- Published in:
- 1978
- By:
- Publication type:
- Editorial
7
Cable Television and Advertising: An Assessment.
- Published in:
- Journal of Advertising, 1978, v. 7, n. 4, p. 4, doi. 10.1080/00913367.1978.10673248
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- Publication type:
- Article
8
Commercial Success Through Commercials? Advertising and Pay-TV Operators.
- Published in:
- Journal of Marketing Research (JMR), 2021, v. 58, n. 5, p. 925, doi. 10.1177/00222437211028120
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- Publication type:
- Article
9
EFFECT OF CABLE TELEVISION ON ADVERTISER AND CONSUMER SPENDING ON MASS MEDIA, 1978-1990.
- Published in:
- Journalism Quarterly, 1993, v. 70, n. 3, p. 509, doi. 10.1177/107769909307000303
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- Publication type:
- Article
10
Publicidad y nuevos medios.
- Published in:
- Comunicación y Sociedad, 1995, v. 8, n. 1, p. 104
- Publication type:
- Article
11
Measuring and Testing Relative Advertising Effectiveness with Split-Cable TV Panel Data.
- Published in:
- Journal of the American Statistical Association, 1977, v. 72, n. 360, p. 736, doi. 10.2307/2286453
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- Publication type:
- Article
12
Association Between Adolescent Viewership and Alcohol Advertising on Cable Television.
- Published in:
- American Journal of Public Health, 2010, v. 100, n. 3, p. 555, doi. 10.2105/AJPH.2008.146423
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- Publication type:
- Article