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PREDICTING THE RELATIONSHIP BETWEEN SCARCITY AND SERENDIPITY INFORMATION TOWARD IMPULSE BUYING BEHAVIOR: HEDONIC SHOPPING VALUES AS MODERATOR VARIABLES.
- Published in:
- ASEAN Marketing Journal, 2021, v. 13, n. 1, p. 66, doi. 10.21002/amj.v13i1.13216
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- Article
THE ANALYSIS OF GREEN MARKETING AND BRAND IMAGE ON REPEAT PURCHASE ON CONSUMERS OF COFFEE SHOP IN BANDUNG.
- Published in:
- ASEAN Marketing Journal, 2021, v. 13, n. 1, p. 50, doi. 10.21002/amj.v13i1.13215
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- Article
PERSONAL NORM AND PRO-ENVIRONMENTAL CONSUMER BEHAVIOR: AN APPLICATION OF NORM ACTIVATION THEORY.
- Published in:
- ASEAN Marketing Journal, 2021, v. 13, n. 1, p. 40, doi. 10.21002/amj.v13i1.13213
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- Article
BANKING DIGITALLY TO MICRO-BUSINESS: EXPLORING VALUE CO-CREATION STRATEGY IN NEW PRODUCT DEVELOPMENT.
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- ASEAN Marketing Journal, 2021, v. 13, n. 1, p. 15, doi. 10.21002/amj.v13i1.13186
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- Article
ARE ENTREPRENEURS BORN OR MADE? A LOOK AT ENTREPRENEURIAL MARKETING EDUCATION WITHIN VOCATIONAL HIGH SCHOOL.
- Published in:
- ASEAN Marketing Journal, 2021, v. 13, n. 1, p. 1, doi. 10.21002/amj.v13i1.13181
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- Article