Works matching Neuromarketing

Results: 838

A REVIEW OF THE USE OF PLS-SEM IN NEUROMARKETING RESEARCH.

Published in:

Index.Comunicación, 2023, v. 13, n. 2, p. 119, doi. 10.33732/ixc/13/02Arevie

By:

Vasilica-Maria, Margalina;
Jiménez-Sánchez, Álvaro;
Susanne Ehrlich, Janna

Publication type:

Article

APLICABILIDADE DAS TÉCNICAS DE NEUROMARKETING EM EMPRESAS DE GRANDE PORTE DA SERRA GAÚCHA.

Published in:

Revista Eletrônica de Estratégia & Negócios, 2020, v. 13, n. 1, p. 3, doi. 10.19177/reen.v13e120203-26

By:

Verlindo Vieira, Elisiane;
Cristiane dos Reis, Zaida;
Matte, Juliana;
Hank Miri, Daniel;
Chais, Cassiane;
Patricia Ganzer, Paula;
Munhoz Olea, Pelayo

Publication type:

Article

Neuromarketing and Perception of the Well-being of Human Talent: A Preliminary Approach for Latin America.

Published in:

Economía del Caribe, 2023, n. 31, p. 30

By:

DE LA PUENTE PACHECO, MARIO ALBERTO;
MAURY CAMPO, MAURO

Publication type:

Article

Un caso práctico para el análisis del neuromarketing visual en el Centro Comercial Ventura Plaza (Cúcuta, Colombia).

Published in:

Cuadernos de Administración, 2013, v. 29, n. 49, p. 17, doi. 10.25100/cdea.v29i49.60

By:

Avendaño Castro, William R.

Publication type:

Article

MAPEANDO FUNDAMENTOS DO CONSTRUCTO NEUROMARKETING COM PROFISSIONAIS DE EMPRESAS DE PUBLICIDADE.

Published in:

Revista Pretexto, 2010, v. 11, n. 4, p. 27

By:

Neto, João Batista Soares;
Dias, Thiago Ferreira;
Alexandre, Mauro Lemuel

Publication type:

Article

Metodi i tehnike neuromarketing istraživanja.

Published in:

Marketing (0354-3471), 2021, v. 52, n. 3, p. 185, doi. 10.5937/mkng2103185l

By:

Lukić, Darko

Publication type:

Article

NEUROMARKETING. ÚVOD DO PROBLEMATIKY. ČASŤ I.

Published in:

Marketing Science & Inspirations, 2015, v. 10, n. 4, p. 47

By:

ŠIMKOVÁ, LUCIA;
SAMUHELOVÁ, MAGDALÉNA

Publication type:

Article

SITUACIÓN DEL NEUROMARKETING EN ESPAÑA.

Published in:

El Profesional de la Información, 2014, v. 23, n. 2, p. 151, doi. 10.3145/epi.2014.mar.07

By:

Andreu-Sánchez, Celia;
Contreras-Gracia, Aroa;
Martín-Pascual, Miguel-Ángel

Publication type:

Article

LA APLICABILIDAD DEL 'NEUROMARKETING' EN LA PUBLICIDAD DE LUJO: SITUACIÓN ACTUAL Y POTENCIAL.

Published in:

Index.Comunicación, 2023, v. 13, n. 2, p. 97, doi. 10.33732/ixc/13/02Laapli

By:

Cenizo, Coral

Publication type:

Article

TENDENCIAS EMERGENTES EN 'NEUROMARKETING': ANÁLISIS BIBLIOMÉTRICO CON CITESPACE (2017-2021).

Published in:

Index.Comunicación, 2023, v. 13, n. 2, p. 75, doi. 10.33732/ixc/13/02Tenden

By:

Dongye Lyu;
Mañas-Viniegra, Luis

Publication type:

Article

PANORAMA DE LA INVESTIGACIÓN Y DIVULGACIÓN CIENTÍFICAS EN NEUROMARKETING.

Published in:

Index.Comunicación, 2023, v. 13, n. 2, p. 13, doi. 10.33732/ixc/13/02Panora

By:

Gil-Torres, Alicia;
López-López, Aurora;
Sánchez-Sandoval, Raquel;
Mall, Bibi Ayesha

Publication type:

Article

SEM model in neuromarketing as a planning tool in higher education.

Published in:

Texto Livre / Texto Livre: Linguagem e Tecnologia, 2022, v. 15, p. 1, doi. 10.35699/1983-3652.2022.40501

By:

Mónico Bordino, Adriana Estefanía

Publication type:

Article

Influencia del neuromarketing en la percepción de carteles publicitarios: factores determinantes en la atención.

Published in:

Grafica: Journal of Graphic Design / Documents de Disseny Gràfic, 2023, v. 11, n. 22, p. 133, doi. 10.5565/rev/grafica.256

By:

Fondevila-Gascón, Joan-Francesc;
Gutiérrez-Aragón, Óscar;
Vidal-Portés, Eduard;
Pujol, Oriol

Publication type:

Article

Nöropazarlama Alanında Yapılan Çalışmaların Bibliyometrik Analizle İncelenmesi ve Bütüncül Nöropazarlama.

Published in:

Uluslararasi Ekonomi ve Yenilik Dergisi, 2025, v. 11, n. 1, p. 139, doi. 10.20979/ueyd.1643301

By:

BALLI, Abdullah;
ERGÜZEL, Türker Tekin

Publication type:

Article

A global research trends of neuromarketing: 2015-2020.

Published in:

Revista de Comunicación, 2022, v. 21, n. 1, p. 15, doi. 10.26441/RC21.1-2022-A1

By:

Alsharif, A. H.;
Salleh, N. Z. M.;
Baharun, R.;
Abuhassna, H.;
Hashem E., Alharthi Rami

Publication type:

Article

Estrategias de neuromarketing en campañas publicitarias para empresas del sector restaurantes en Huancayo-Perú.

Published in:

Revista de Ciencias Sociales (13159518), 2022, v. 28, n. 1, p. 322

By:

Ore Vilchez, Lizbeth Mirian;
Ccama Gutiérrez, Lizbeth;
Armada Pacheco, José Manuel

Publication type:

Article

MIDIENDO EL IMPACTO DE LOS ENVASES EN EL VINO, UN ESTUDIO DE NEUROMARKETING.

Published in:

3C Empresa, 2022, v. 11, n. 1, p. 17, doi. 10.17993/3cemp.2022.110149.17-43

By:

Agudelo, Daniel Serrano;
Lomello, Magdalena;
Recuerda, Ana Mengual;
Juárez Varón, David

Publication type:

Article

Neuromarketing: Its current status and research perspectives.

Published in:

Estudios Gerenciales, 2020, v. 36, n. 157, p. 525, doi. 10.18046/j.estger.2020.157.3890

By:

Duque-Hurtado, Pedro;
Samboni-Rodriguez, Veronica;
Castro-Garcia, Mariana;
Alexandra Montoya-Restrepo, Luz;
Alonso Montoya-Restrepo, Ivan

Publication type:

Article

INFLUENCIA DE LA DOMINANCIA CEREBRAL DEL NEUROMARKETING SOBRE EL VALOR DE MARCA DESDE LA PERSPECTIVA DEL CONSUMIDOR, UN ESTUDIO GENERAL DE LA GENERACIÓN Z EN LA CIUDAD DE SUCRE, BOLIVIA.

Published in:

Journal of Research of the University of Quindio / Revista de Investigaciones Universidad del Quindio, 2022, v. 34, n. 2, p. 285, doi. 10.33975/riuq.vol34n2.1041

By:

Carlos Poveda-Velasco, Juan

Publication type:

Article

Neuromarketing: entre la emoción y la razón.

Published in:

Revista Facultad de Ciencias Economicas: Investigacion y Reflexion, 2023, v. 31, n. 2, p. 9, doi. 10.18359/rfce.5785

By:

Varón Sandoval, Alexander;
Martín Castejón, Pedro Juan;
Zapata Castillo, Lizeth Carolina

Publication type:

Article

NEUROMARKETING KAO NOVA MARKETINŠKA PARADIGMA.

Published in:

Economy & Market Communication Review / Casopis za Ekonomiju i Trzisne Komunikacije, 2012, v. 2, n. 2, p. 252, doi. 10.7251/EMC1202252D

By:

Dragan, Kolev

Publication type:

Article

AZ ISMERETLEN ISMERŐS – A NEUROMARKETING IRÁNTI ATTITŰDÖK SZENTIMENTELEMZÉSE.

Published in:

Vezetéstudomány / Budapest Management Review, 2021, v. 52, n. 6, p. 44, doi. 10.14267/VEZTUD.2021.06.04

By:

Ákos, Varga;
Tamás, Csordás

Publication type:

Article

NEUROMARKETING: ATTITŰDÖK, MÓDSZEREK ÉS HATÁSOK A STRATÉGIAI ÉS OPERATÍV DÖNTÉSEKRE.

Published in:

Vezetéstudomány / Budapest Management Review, 2020, v. 51, n. 3, p. 67

By:

ISTVÁN, PISKÓTI;
LÁSZLÓ, NAGY

Publication type:

Article

Neuromarketing: potencia y límites en el conocimiento del mercado.

Published in:

Teuken Bidikay: Revista Latinoamericana de Investigación en Organizaciones, Ambiente y Sociedad, 2022, v. 13, n. 20, p. 1, doi. 10.33571/teuken.v13n20a9

By:

López Salazar, Gloria Leticia

Publication type:

Article

El neuromarketing: fundamentos, técnicas, ventajas y limitaciones.

Published in:

RAN - Revista Academia & Negocios, 2023, v. 9, n. 1, p. 13, doi. 10.29393/RAN9-2NFNO10002

By:

Olivar Urbina, Nerio

Publication type:

Article

El neuromarketing: una herramienta efectiva para el posicionamiento de un nuevo producto.

Published in:

RAN - Revista Academia & Negocios, 2020, v. 6, n. 1, p. 127

By:

Olivar Urbina, Nerio

Publication type:

Article

PROTEÇÃO DA MENTE: NEURODIREITOS NA ERA DO NEUROMARKETING.

Published in:

Revista Jurídica (0103-3506), 2024, v. 4, n. 80, p. 1

By:

Leite Sampaio, José Adércio;
Furbino, Meire

Publication type:

Article

Emotions and visual preferences of consumers towards native and classic potato (Solanum tuberosum) chips: Comparative study using neurogastronomy and neuromarketing.

Published in:

Scientia Agropecuaria, 2023, v. 14, n. 2, p. 235, doi. 10.17268/sci.agropecu.2023.021

By:

Julca-Infantes, Samuel;
Cruz-Tirado, J. P.;
Izaguirre-Torres, Delia

Publication type:

Article

Ciencia cognitiva y neuromarketing: investigación académica, tecnologías emergentes y desafíos profesionales.

Published in:

Icono 14, 2022, v. 20, n. 2, p. 1, doi. 10.7195/ri14.v20i2.1911

By:

Baños González, Miguel;
Baraybar Fernández, Antonio

Publication type:

Article

El neuromarketing como objeto del campo académico de la Comunicación en España: una aproximación a su estudio desde las tesis doctorales.

Published in:

Icono 14, 2022, v. 20, n. 2, p. 1, doi. 10.7195/ri14.v20i2.1823

By:

Arrufat-Martín, Sandro;
Rubira-García, Rainer;
Gomes-Franco e Silva, Flávia;
Venet-Gutiérrez, Jacqueline

Publication type:

Article

Neuromarketing: concepto, evolución histórica y retos.

Published in:

Icono 14, 2022, v. 20, n. 1, p. 1, doi. 10.7195/ri14.v20i1.1784

By:

Cenizo, Coral

Publication type:

Article

EL PROFESIONAL DEL NEUROMARKETING EN EL SECTOR AUDIOVISUAL ESPAÑOL.

Published in:

El Profesional de la Información, 2016, v. 25, n. 2, p. 209, doi. 10.3145/epi.2016.mar.07

By:

Crespo-Pereira, Verónica;
Martínez-Fernández, Valentín-Alejandro;
García-Soidán, Pilar

Publication type:

Article

UN ESTUDIO EXPLORATORIO SOBRE EL IMPACTO DEL NEUROMARKETING EN ENTORNOS VIRTUALES DE APRENDIZAJE.

Published in:

Revista de Comunicación 'Vivat Academia', 2022, n. 155, p. 1, doi. 10.15178/va.2022.155.e1391

By:

Cerdá Suárez, Luis Manuel;
Cristófol Rodriguez, Carmen

Publication type:

Article

Digital neuromarketing and advertising in consumers of shopping centers in a region of Peru in times of Covid-19.

Published in:

Espirales Revista Multidisciplinaria de Investigación, 2021, v. 5, n. 38, p. 45, doi. 10.31876/er.v5i38.784

By:

Paredes-Pérez, Marco Antonio José;
Palomino-Crispín, Antonio Eleodoro;
Cárdenas Tapia, Víctor Renzo;
Alania Contreras, Rubén Darío

Publication type:

Article

EYES DO NOT LIE. INVESTIGATION OF THE EFFECTIVENESS OF OUTDOOR ADVERTISING INSTRUMENTS: AN APPLIED NEUROMARKETING RESEARCH WITH EYE-TRACKING TECHNIQUE.

Published in:

Acta Bioéthica, 2021, v. 27, n. 2, p. 235

By:

Şik, Eser;
Soba, Mustafa

Publication type:

Article

NEUROMARKETING, ¿EL FUTURO YA ESTÁ AQUÍ?

Published in:

3C Empresa, 2013, n. 16, p. 1

By:

Ronda, Pedro Canales

Publication type:

Article

Relative Importance of Neuromarketing in Support of Banking Service Users.

Published in:

Marketing (0354-3471), 2022, v. 53, n. 2, p. 131, doi. 10.5937/mkng2202131s

By:

Slijepčević, Milica;
Šević, Nevenka Popović;
Radojević, Ivana;
Šević, Aleksandar

Publication type:

Article

NEUROMARKETING V M ODERNEJ SPOLOČNOSTI.

Published in:

Marketing Science & Inspirations, 2020, v. 15, n. 4, p. 38, doi. 10.46286/msi.2020.15.4.4

By:

UHER, IVAN;
VEDOVÁ, MILENA Š

Publication type:

Article

Determination of user experience on food business websites using neuromarketing techniques.

Published in:

Tourism & Management Studies, 2022, v. 18, n. 3, p. 49, doi. 10.18089/tms.2022.180304

By:

Yüncü, Hilmi Rafet

Publication type:

Article

NEUROMARKETING E INTELIGENCIA ARTIFICIAL: EL CASO DE LA CAMPAÑA 'CON MUCHO ACENTO' DE CRUZCAMPO.

Published in:

Index.Comunicación, 2023, v. 13, n. 2, p. 147, doi. 10.33732/ixc/13/02Neurom

By:

Ferruz-González, Sonia-Aránzazu;
Sidorenko-Bautista, Pavel;
Santos López, Cristina

Publication type:

Article

MAYORÍA DE EDAD DEL NEUROMARKETING: MAPA CIENTÍFICO DE 18 AÑOS DE INVESTIGACIÓN EN EL ÁREA.

Published in:

Index.Comunicación, 2023, v. 13, n. 2, p. 47, doi. 10.33732/ixc/13/02Mayori

By:

Paz Gil, Iria;
Zagala, Kacper;
Cerdá Suárez, Luis Manuel

Publication type:

Article

Neuroveda ako východisko pre neuromarketing a jeho implementáciu.

Published in:

Studia Commercialia Bratislavensia, 2021, v. 14, n. 47, p. 38

By:

Hula, Róbert

Publication type:

Article

La semiótica visual como estrategia de neuromarketing en textos digitales de promoción turística y su importancia para la traducción.

Published in:

Onomázein, 2020, p. 224, doi. 10.7764/onomazein.ne7.05

By:

Policastro Ponce, Gisella

Publication type:

Article

Neuromarketing y la medición del efecto de la publicidad de influencers en adolescentes.

Published in:

Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2020, v. 11, n. 2, p. 241, doi. 10.14198/MEDCOM2020.11.2.11

By:

FERRER-LÓPEZ, Marina

Publication type:

Article

Estímulos auditivos en prácticas de neuromarketing. Caso: Centro Comercial Unicentro, Cúcuta, Colombia.

Published in:

2015

By:

Avendaño Castro, William R.;
Paz Montes, Luisa S.;
Rueda Vera, Gerson

Publication type:

Case Study

NEUROMARKETING AND EYE TRACKING IN WOMEN'S FASHION BUYING DECISION MAKING.

Published in:

Consumer Behavior Review (CBR), 2022, v. 6, n. 1, p. 1, doi. 10.51359/2526-7884.2022.251844

By:

de Almeida Andrade, Norberto;
Carlo Rainatto, Giuliano;
David Cohen, Eric

Publication type:

Article

AN OVERVIEW OF ETHICAL ISSUES IN NEUROMARKETING: DISCUSSION AND POSSIBLE SOLUTIONS.

Published in:

Marketing Science & Inspirations, 2023, v. 18, n. 4, p. 29, doi. 10.46286/msi.2023.18.4.3

By:

MOUAMMINE, YAHIA;
AZDIMOUSA, HASSAN

Publication type:

Article

A REVIEW OF NEUROMARKETING ORIGINS AS A NEW MARKETING RESEARCH METHOD.

Published in:

Marketing Science & Inspirations, 2021, v. 16, n. 4, p. 34, doi. 10.46286/msi.2021.16.4.5

By:

MOUAMMINE, YAHIA;
AZDIMOUSA, HASSAN

Publication type:

Article

Introducción a las técnicas de inteligencia artificial y neuromarketing en el sector de la moda.

Published in:

Revista Espacios, 2024, v. 45, n. 1, p. 71, doi. 10.48082/espacios-a24v45n01p06

By:

LÓPEZ MUNIESA, Rocío;
REYES MENÉNDEZ, Ana L.;
DÍAZ GARRIDO, Eloísa

Publication type:

Article

Neuromarketing research using method of electroencephalography.

Published in:

Studia Commercialia Bratislavensia, 2022, v. 15, n. 51, p. 114

By:

Šášky, Michael

Publication type:

Article