SPOSOBY BUDOWANIA LOJALNOŚCI WŚRÓD KLIENTÓW W KANAŁACH DIGITAL.
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- Management & Quality / Zarządzanie i Jakość, 2025, v. 7, n. 1, p. 37
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- Publication type:
- Article
Works matching DE "MARKETING effectiveness"
Results: 441
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Promoting crowdsourced new products: Competing co‐contributor attractiveness, similarity, and persuasion knowledge processes.
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- Journal of Product Innovation Management, 2025, v. 42, n. 4, p. 679, doi. 10.1111/jpim.12780
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- Publication type:
- Article
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An Upside-Down Logic-Based Neutrosophic Methodology: Assessment of Online Marketing Effectiveness in E-Commerce Enterprises.
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- Neutrosophic Sets & Systems, 2025, v. 85, p. 801
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- Publication type:
- Article
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Effectiveness Assessment of Brand Microblog Marketing Communication under Trapezoidal Fuzzy Neutrosophic Sets.
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- Neutrosophic Sets & Systems, 2025, v. 85, p. 540
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- Publication type:
- Article
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Incentivizing research into the effectiveness of medical devices.
- Published in:
- 2016
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- Publication type:
- Editorial
6
Artificial Intelligence and the Future of Digital Marketing.
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- Devotion: Journal of Research & Community Service, 2024, v. 5, n. 12, p. 1569, doi. 10.59188/devotion.v5i12.20692
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- Publication type:
- Article
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SOCIAL MARKETING STRATEGY OF THE DEEP WASTE BANK INCREASING COMMUNITY PARTICIPATION IN DENPASAR CITY.
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- Eduvest: Journal Of Universal Studies, 2025, v. 5, n. 5, p. 5151, doi. 10.59188/eduvest.v5i5.51144
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- Article
8
The Roles and Goals of Marketing: Research: Where we've been and where we're heading.
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- Marketing Research, 2012, v. 24, n. 2, p. 28
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- Article
9
Personal and Social Skills' Impact on Marketing Effectiveness.
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- Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2023, v. 50, n. 4, p. 137, doi. 10.2478/minib-2023-0026
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- Article
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The Use of Marketing Indicators in Poland — Towards Evidence-Based Management.
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- Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2023, v. 47, n. 1, p. 1, doi. 10.2478/minib-2023-0001
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- Publication type:
- Article
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AREAS OF INFLUENCE IN INFLUENCER MARKETING. TO WHAT EXTENT IS THE COMMUNICATION UNDER BRAND CONTROL?
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- Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2022, v. 46, n. 4, p. 1, doi. 10.2478/minib-2022-0018
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- Article
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Digital Solutions and Machine Learning Can Improve Niche Market Reach.
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- Theory, Methodology, Practice, 2023, v. 19, n. 1, p. 31, doi. 10.18096/TMP.2023.01.03
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- Publication type:
- Article
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Study of Digital Marketing Effectiveness for Star Category Classified Hotels in India.
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- Review of Professional Management, 2020, v. 18, n. 2, p. 30, doi. 10.20968/rpm/2020/v18/i2/156853
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- Publication type:
- Article
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فعالية أبعاد إدارة المعرفة التسويقية في تحسين الابتكار التسويقي في المؤسسات الخدماتية - دراسة حالة شركة موبيليس.
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- Economic & Managerial Researshes, 2021, v. 15, n. 1, p. 311
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- Publication type:
- Article
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Confirmatory factor analysis of marketing performance dimensions: a lesson from SMEs in Malang, Indonesia.
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- Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2310084
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- Publication type:
- Article
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How gamification affects online shopping behavior: An approach with youngsters (aged 16 – 30).
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- Cogent Business & Management, 2023, v. 10, n. 3, p. 1, doi. 10.1080/23311975.2023.2256076
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- Publication type:
- Article
17
Innovations—Doomed to Fail? Investigating Strategies to Overcome Passive Innovation Resistance.
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- Journal of Product Innovation Management, 2016, v. 33, n. 3, p. 277, doi. 10.1111/jpim.12273
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- Publication type:
- Article
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The Contributions of Firm Innovativeness to Customer Value in Purchasing Behavior.
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- Journal of Product Innovation Management, 2015, v. 32, n. 2, p. 201, doi. 10.1111/jpim.12173
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- Publication type:
- Article
19
Influencer marketing effectiveness: A meta-analytic review.
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- 2025
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- Publication type:
- Literature Review
20
Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis.
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- 2023
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- Publication type:
- Literature Review
21
Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services.
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- Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 438, doi. 10.1007/s11747-019-00635-z
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- Publication type:
- Article
22
Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects.
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- Journal of the Academy of Marketing Science, 2017, v. 45, n. 2, p. 268, doi. 10.1007/s11747-016-0484-7
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- Publication type:
- Article
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The effectiveness of celebrity endorsements: a meta-analysis.
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- Journal of the Academy of Marketing Science, 2017, v. 45, n. 1, p. 55, doi. 10.1007/s11747-016-0503-8
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- Publication type:
- Article
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ТЕОРЕТИЧНІ АСПЕКТИ ОРГАНІЗАЦІЇ АУДИТУ МАРКЕТИНГУ НА ТОРГОВЕЛЬНОМУ ПІДПРИЄМСТВІ
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- Institute of Accounting, Control & Analysis in the Globalization Circumstances / Ìnstitut Buhgaltersʹkogo Oblìku, Kontrolʹ ta Analìz v Umovah Globalìzacìï, 2020, n. 1, p. 89, doi. 10.35774/ibo2020.01.089
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- Publication type:
- Article
25
Use of Marketing Communication Tools in Tourism in Accommodation Facilities during the COVID-19 Pandemic.
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- Journal of Tourism & Services, 2023, v. 14, n. 26, p. 25, doi. 10.29036/jots.v14i26.440
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- Publication type:
- Article
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МАРКЕТИНГОВ ПОДХОД В УПРАВЛЕНИЕТО НА КУРОРТНИЯ ГРАД.
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- Management & Education / Upravlenie i Obrazovanie, 2019, v. 15, n. 2, p. 73
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- Publication type:
- Article
27
Fit in cause-related marketing: An integrative retrospective.
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- Journal of Global Scholars of Marketing Science, 2020, v. 30, n. 2, p. 105, doi. 10.1080/21639159.2018.1509365
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- Publication type:
- Article
28
Advanced approaches to exploring the impact of marketing communication on consumer behaviour.
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- 2024
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- Publication type:
- Literature Review
29
Inovácie v marketingovej stratégií pre drevostavby- úloha digitálneho a zeleného marketingu.
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- Studia Commercialia Bratislavensia, 2024, v. 17, n. 61, p. 176
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- Publication type:
- Article
30
Effectiveness of marketing innovations.
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- Studia Commercialia Bratislavensia, 2023, v. 16, n. 55, p. 25
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- Publication type:
- Article
31
The Impact of Market Liquidity on the Effectiveness of Option Valuation with the Black-Scholes-Merton Model Using the Example of the WIG20 Index.
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- Financial Sciences / Nauki o Finansach, 2022, v. 27, n. 1, p. 58, doi. 10.15611/fins.2022.1.05
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- Publication type:
- Article
32
MODELING MARKETING RESEARCH EFFICIENCY -- SOME THEORETICAL NOTES.
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- Econometrics / Ekonometria, 2012, n. 35, p. 38
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- Publication type:
- Article
33
Communicating and Disseminating Rock Art Research on Facebook: The ERC Artsoundscapes Project Goes Public.
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- Heritage & Society, 2022, v. 15, n. 2, p. 113, doi. 10.1080/2159032X.2022.2098653
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- Publication type:
- Article
34
Social Media Marketing Strategies for Electronic Cigarettes: Content Analysis of Chinese Weibo Accounts.
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- Journal of Medical Internet Research, 2024, v. 26, p. 1, doi. 10.2196/51594
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- Publication type:
- Article
35
THE OTHER SIDE OF THE COIN IN AN ORGANIZATION - WIDE MARKETING CONCEPT.
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- Management Research & Practice, 2020, v. 12, n. 1, p. 62
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- Publication type:
- Article
36
ASSESSING THE IMPACT OF MESSAGE SOURCES AND CONTENT ON B2B SOCIAL MEDIA MARKETING EFFECTIVENESS.
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- Communication Today, 2024, v. 15, n. 2, p. 148, doi. 10.34135/communicationtoday.2024.Vol.15.No.2.9
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- Publication type:
- Article
37
Market discipline and capital buffers in Islamic and conventional banks in the MENA region.
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- Eurasian Economic Review, 2022, v. 12, n. 1, p. 139, doi. 10.1007/s40822-021-00195-0
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- Publication type:
- Article
38
CUSTOMER REACTION AND PURCHASE INTENTIONS AS INDICATORS OF THE EFFECTIVENESS OF DIGITAL MARKETING CHANNELS.
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- Aweshkar Research Journal, 2023, v. 30, n. 1, p. 66
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- Publication type:
- Article
39
Evaluating Mobile Telecom Apps: An Integrated Fuzzy MCDM Model Using Marketing Mix.
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- Information (2078-2489), 2025, v. 16, n. 1, p. 70, doi. 10.3390/info16010070
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- Publication type:
- Article
40
From Data to Delight: Leveraging Social Customer Relationship Management to Elevate Customer Satisfaction and Market Effectiveness.
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- Information (2078-2489), 2025, v. 16, n. 1, p. 9, doi. 10.3390/info16010009
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- Publication type:
- Article
41
COMPARATIVE PRICING OF TOURISM IN LATIN AMERICA & CARIBBEAN REGION USING PPPS OF THE ICP.
- Published in:
- Journal of International Business Disciplines, 2022, v. 17, n. 2, p. 16
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- Publication type:
- Article
42
Análise da rentabiliade de empresas varejistas: uma abordagem exploratória.
- Published in:
- Revista Organizações em Contexto, 2012, v. 8, n. 16, p. 121, doi. 10.15603/1982-8756/roc.v8n16p121-148
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- Publication type:
- Article
43
FARMERS' MARKETS: POSITIVE FEELINGS OF INSTAGRAM POSTS.
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- Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2016, v. 64, n. 6, p. 2095, doi. 10.11118/actaun201664062095
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- Publication type:
- Article
44
Quality Management of Projects.
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- Romanian Statistical Review, 2013, n. Sup, p. 128
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- Publication type:
- Article
45
RELATIONSHIP BUILDING ACTIVITIES OF EXHIBITORS AT TRADESHOWS: VISITORS PERSPECTIVE.
- Published in:
- Global Management Review, 2013, v. 7, n. 2, p. 44
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- Publication type:
- Article
46
The effectiveness of event marketing in an attention economy: Findings from Twitch live-stream esports tournament events.
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- Journal of Media Economics, 2022, v. 34, n. 3, p. 194, doi. 10.1080/08997764.2022.2115503
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- Publication type:
- Article
47
Digital Marketing during the COVID-19 Pandemic: A Case Study of its Adoption by Furniture Manufacturers in Malaysia.
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- BioResources, 2021, v. 16, n. 2, p. 3304, doi. 10.15376/biores.16.2.3304-3317
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- Publication type:
- Article
48
Between anchors and aspirations: a new family of bargaining solutions.
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- Review of Economic Design, 2019, v. 23, n. 1/2, p. 53, doi. 10.1007/s10058-019-00220-4
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- Publication type:
- Article
49
Exploring the Use of the World Health Organization Total System Effectiveness Approach and Market Opportunity Navigator to Identify Initial Positioning and Targeting of a New Bioneedle™ Delivery Technology for Vaccine Administration.
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- Journal of Commercial Biotechnology, 2022, v. 27, n. 2, p. 14
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- Publication type:
- Article
50
Social Media Communication and Company Value: The Moderating Role of Industry Competitiveness.
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- Journal of Service Research, 2023, v. 26, n. 1, p. 120, doi. 10.1177/10946705211072429
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- Publication type:
- Article