Works matching DE "MARKETING planning"

SALES MANAGEMENT IMPROVES SME PERFORMANCE, BUT NOT WITHOUT MARKETING PLANNING.

Published in:

Marketing Management Journal, 2024, v. 34, n. 2, p. 1

By:

• Clark, W. Randy;
• Manley, Scott C.;
• Hair Jr., Joseph F.;
• Williams, Ralph I.

Publication type:

Article