BUY-OLOGY-why we buy.
- Published in:
- Marketing Research, 2009, v. 21, n. 1, p. 5
- Publication type:
- Article
Works matching DE "PRODUCT placement in mass media"
Results: 133
1
2
Product placement triumphs.
- Published in:
- Marketing Research, 2008, v. 20, n. 3, p. 5
- Publication type:
- Article
3
Unpaid Advertising: A Case of Wilson the Volleyball in Cast Away.
- Published in:
- Journal of Popular Culture (Wiley-Blackwell), 2006, v. 39, n. 4, p. 622, doi. 10.1111/j.1540-5931.2006.00282.x
- By:
- Publication type:
- Article
4
How U.S. Consumers Respond to Product Placement: Cluster Analysis Based on Cognitive and Attitudinal Responses to Advertising in General.
- Published in:
- Journalism & Mass Communication Quarterly, 2017, v. 94, n. 4, p. 943, doi. 10.1177/1077699016669105
- By:
- Publication type:
- Article
5
Television Brandcasting: The Return of the Content-Promotion Hybrid, London: Routledge.
- Published in:
- 2016
- By:
- Publication type:
- Book Review
6
El nacimiento del "Emplazamiento de Producto" en el contexto de la I Guerra Mundial: Hollywood y el período 1913-1920 como marcos de referencia.
- Published in:
- Historia y Comunicación Social, 2013, v. 18, p. 139, doi. 10.5209/rev_HICS.2013.v18.43419
- By:
- Publication type:
- Article
7
Investigating the Effects of Active Control on Brand Recall Within In-Game Advertising.
- Published in:
- Journal of Interactive Advertising, 2015, v. 15, n. 1, p. 43, doi. 10.1080/15252019.2015.1021432
- By:
- Publication type:
- Article
8
Brand Placements: An Exemplary Integration in Reality Shows.
- Published in:
- Quarterly Review of Film & Video, 2023, v. 40, n. 1, p. 112, doi. 10.1080/10509208.2021.1985367
- By:
- Publication type:
- Article
9
The Videogame as Narrative.
- Published in:
- Quarterly Review of Film & Video, 2011, v. 28, n. 4, p. 292, doi. 10.1080/10509200902820266
- By:
- Publication type:
- Article
10
Product placement as leveraged marketing communications: the role of wishful identification, brand trust, and brand buying behaviours.
- Published in:
- International Journal of Advertising, 2019, v. 38, n. 1, p. 50, doi. 10.1080/02650487.2017.1391678
- By:
- Publication type:
- Article
11
Children's attitudinal and behavioral reactions to product placements: investigating the role of placement frequency, placement integration, and parental mediation.
- Published in:
- International Journal of Advertising, 2018, v. 37, n. 2, p. 236, doi. 10.1080/02650487.2016.1218672
- By:
- Publication type:
- Article
12
The effect of product placement on persuasion for mobile phone games.
- Published in:
- International Journal of Advertising, 2014, v. 33, n. 1, p. 37, doi. 10.2501/IJA-33-1-037-060
- By:
- Publication type:
- Article
13
How using versus showing interaction between characters and products boosts product placement effectiveness.
- Published in:
- International Journal of Advertising, 2013, v. 32, n. 4, p. 633, doi. 10.2501/IJA-32-4-633-653
- By:
- Publication type:
- Article
14
PP for 'product placement' or 'puzzled public'?
- Published in:
- International Journal of Advertising, 2013, v. 32, n. 3, p. 419, doi. 10.2501/IJa-32-3-419-442
- By:
- Publication type:
- Article
15
Fancy a coffee with Friends in 'Central Perk'?
- Published in:
- International Journal of Advertising, 2013, v. 32, n. 3, p. 399, doi. 10.2501/IJa-32-3-399-417
- By:
- Publication type:
- Article
16
Putting brands into play: How game difficulty and player experiences influence the effectiveness of in-game advertising.
- Published in:
- International Journal of Advertising, 2013, v. 32, n. 1, p. 17, doi. 10.2501/IJA-32-1-017-044
- By:
- Publication type:
- Article
17
Hot topics in advertising research.
- Published in:
- 2013
- By:
- Publication type:
- Editorial
18
Unpaid product placement: The elephant in the room in UK TV's new paid-for product placement market.
- Published in:
- International Journal of Advertising, 2012, v. 31, n. 4, p. 703, doi. 10.2501/IJA-31-4-703-718
- By:
- Publication type:
- Article
19
The implicit influence of bimodal brand placement on children.
- Published in:
- International Journal of Advertising, 2012, v. 31, n. 3, p. 465, doi. 10.2501/IJA-31-3-465-484
- By:
- Publication type:
- Article
20
Young adults' responses to product placement in movies and television shows.
- Published in:
- International Journal of Advertising, 2011, v. 30, n. 3, p. 479, doi. 10.2501/IJA-30-3-479-507
- By:
- Publication type:
- Article
21
Mixing advertising and editorial content in radio programmes.
- Published in:
- International Journal of Advertising, 2011, v. 30, n. 3, p. 425, doi. 10.2501/IJA-30-3-425-446
- By:
- Publication type:
- Article
22
Product placement in movies and on Broadway.
- Published in:
- International Journal of Advertising, 2011, v. 30, n. 3, p. 373, doi. 10.2501/IJA-30-3-373-398
- By:
- Publication type:
- Article
23
Memory and perception of brand mentions and placement of brands in songs.
- Published in:
- International Journal of Advertising, 2009, v. 28, n. 5, p. 807, doi. 10.2501/S0265048709200916
- By:
- Publication type:
- Article
24
Product placement in entertainment media.
- Published in:
- International Journal of Advertising, 2009, v. 28, n. 5, p. 783, doi. 10.2501/S0265048709200904
- By:
- Publication type:
- Article
25
Today's practice of brand placement and the industry behind it.
- Published in:
- International Journal of Advertising, 2009, v. 28, n. 5, p. 761, doi. 10.2501/S0265048709200898
- By:
- Publication type:
- Article
26
Music-brand congruency in high- and low-cognition radio advertising.
- Published in:
- International Journal of Advertising, 2008, v. 27, n. 4, p. 549, doi. 10.2501/S0265048708080141
- By:
- Publication type:
- Article
27
Brand placement in novels.
- Published in:
- International Journal of Advertising, 2008, v. 27, n. 4, p. 495, doi. 10.2501/S0265048708080086
- By:
- Publication type:
- Article
28
More than meets the eye.
- Published in:
- International Journal of Advertising, 2007, v. 26, n. 4, p. 477, doi. 10.1080/02650487.2007.11073029
- By:
- Publication type:
- Article
29
Audience attitudes towards brand (product) placement: Singapore and the United States.
- Published in:
- International Journal of Advertising, 2001, v. 20, n. 1, p. 3, doi. 10.1080/02650487.2001.11104874
- By:
- Publication type:
- Article
30
USING TURKISH SOAP OPERAS (TV SERIES) AS A MARKETING COMMUNICATION TOOL: A RESEARCH ON TURKISH SOAP OPERAS IN KAZAKHSTAN.
- Published in:
- International Journal of Eurasia Social Sciences / Uluslararasi Avrasya Sosyal Bilimler Dergisi, 2017, v. 8, n. 27, p. 390
- By:
- Publication type:
- Article
31
Product placement en el cine: Análisis publicitario de la categoría Autos a través de diversos filmes. Medición de factores de influencia que afectan los objetivos publicitarios.
- Published in:
- Revista de Comunicación, 2010, v. 9, p. 60
- By:
- Publication type:
- Article
32
Indicators and methodologies for the assessment of product placement.
- Published in:
- Journal of Media Research, 2015, v. 8, n. 2, p. 27
- By:
- Publication type:
- Article
33
Korean Practitioners' Managerial Perspectives on Brand Placement.
- Published in:
- International Journal of Integrated Marketing Communications, 2011, v. 3, n. 1, p. 33
- By:
- Publication type:
- Article
34
Editor's Note.
- Published in:
- International Journal of Integrated Marketing Communications, 2010, v. 2, n. 1, p. 5
- By:
- Publication type:
- Article
35
They're Playing My Brand.
- Published in:
- International Journal of Integrated Marketing Communications, 2010, v. 2, n. 1, p. 40
- By:
- Publication type:
- Article
36
A qualitative study of New Zealand parents' views on front-of-pack nutrition labels.
- Published in:
- Nutrition & Dietetics, 2010, v. 67, n. 2, p. 90, doi. 10.1111/j.1747-0080.2010.01425.x
- By:
- Publication type:
- Article
37
Idolizing "My Love from the Star": Idol attachment and fanaticism of luxury brands.
- Published in:
- Psychology & Marketing, 2019, v. 36, n. 2, p. 120, doi. 10.1002/mar.21163
- By:
- Publication type:
- Article
38
The Effects of Product Placement in Fictitious Literature on Consumer Purchase Intention.
- Published in:
- Psychology & Marketing, 2016, v. 33, n. 11, p. 883, doi. 10.1002/mar.20926
- By:
- Publication type:
- Article
39
Research Opportunities at the Movies.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 662, doi. 10.1287/mksc.1050.0155
- By:
- Publication type:
- Article
40
Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude.
- Published in:
- Journal of Consumer Research, 2002, v. 29, n. 3, p. 306, doi. 10.1086/344432
- By:
- Publication type:
- Article
41
An Empirical Study of Effectiveness of Product Placement in Hindi Movies Compare to Television Shows.
- Published in:
- International Journal of Marketing & Business Communication, 2013, v. 2, n. 2, p. 24
- By:
- Publication type:
- Article
42
A Review of Placement Literature: Conceptual and Managerial Implications.
- Published in:
- IUP Journal of Marketing Management, 2010, v. 9, n. 1/2, p. 23
- By:
- Publication type:
- Article
43
Analyzing the Use of TV Miniseries for Korea Tourism Marketing.
- Published in:
- Journal of Travel & Tourism Marketing, 2008, v. 24, n. 2/3, p. 223, doi. 10.1080/10548400802092858
- By:
- Publication type:
- Article
44
Product placement with ‘Chinese characteristics’: Feng Xiaogang's films and Go Lala Go!
- Published in:
- 2015
- By:
- Publication type:
- Case Study
45
Communication Strategies to Enhance the Effectiveness of Product Placement in Movies: The Case of Comparative Appeal.
- Published in:
- International Journal of Arts Management, 2011, v. 14, n. 1, p. 45
- By:
- Publication type:
- Article
46
Advertising in the Age of TiVo: Targeting Teens and Young Adults With Film and Television Product Placements.
- Published in:
- Atlantic Journal of Communication, 2008, v. 16, n. 1, p. 49, doi. 10.1080/15456870701647656
- By:
- Publication type:
- Article
47
BIG TOBACCO AND HOLLYWOOD: KICKING THE HABIT OF PRODUCT PLACEMENT AND ON-SCREEN SMOKING.
- Published in:
- Journal of Health Care Law & Policy, 2005, v. 8, n. 2, p. 343
- By:
- Publication type:
- Article
48
The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior.
- Published in:
- Journal of Communication, 2007, v. 57, n. 3, p. 469, doi. 10.1111/j.1460-2466.2007.00353.x
- By:
- Publication type:
- Article
49
Thin blue lines: product placement and the drama of pregnancy testing in British cinema and television.
- Published in:
- British Journal for the History of Science, 2017, v. 50, n. 3, p. 495, doi. 10.1017/S0007087417000619
- By:
- Publication type:
- Article
50
Product Placement in Old and New Media: Examining the Evidence for Concern.
- Published in:
- Journal of Business Ethics, 2018, v. 147, n. 3, p. 605, doi. 10.1007/s10551-015-2955-z
- By:
- Publication type:
- Article