The article explores the intertwining of new technologies, algorithm logic, and individual experiences in the context of work and identity. It discusses the blurring boundaries between virtual and non-virtual reality, the impact of social media on identity formation, and the challenges faced by internet content creators. The text also delves into the complexities of platform work, algorithmic management, and the commodification of queerness on social media. Overall, the articles in the volume provide valuable insights into the experiences of individuals engaging with new technologies in various spheres of life.