The article discusses the increasing prevalence and commercialization of female genital cosmetic techniques (FGCTs), such as labiaplasty and clitoral hood reduction, in the absence of comprehensive health policymaking. It highlights the rapid global demand for these procedures, driven by societal influences, media portrayals, and misleading advertising that often downplays potential risks and lacks scientific validation. The authors emphasize the need for regulatory oversight and ethical guidelines to ensure accurate information is provided to women considering these surgeries, as well as the importance of educating healthcare professionals about the natural diversity of genital anatomy. The article calls for multidisciplinary discussions and evidence-based studies to address the complexities surrounding FGCTs and their promotion.