Works matching DE "BRAND equity"

Results: 2422

Destination Image and Brand Value as Predictors of Tourist Behavior: Happiness as a Mediating Link.

Published in:

Administrative Sciences (2076-3387), 2025, v. 15, n. 5, p. 176, doi. 10.3390/admsci15050176

By:

Jimenez-García, Deyber;
Espinoza Heredia, Ovet;
Cruz Lizana, Eduar;
Cruz-Tarrillo, Jose Joel;
Millones-Liza, Dany Yudet

Publication type:

Article

The Role of Social Media in Shaping Brand Equity for Historical Tourism Destinations.

Published in:

Sustainability (2071-1050), 2025, v. 17, n. 10, p. 4407, doi. 10.3390/su17104407

By:

Chen, Chao;
Kim, Suyoung

Publication type:

Article

Comparing the Brand Value of Countries: Ranking of the Best Countries and Croatia.

Published in:

Politicka Misao: Croatian Political Science Review, 2024, v. 61, n. 2, p. 107, doi. 10.20901/pm.61.2.05

By:

GLUVAČEVIĆ, DEJAN;
SKOKO, BOŽO;
MILIČEVIĆ, KATARINA

Publication type:

Article

Employee Brand Equity: Mediating Role of Brand Role Clarity and Employee Brand Commitment.

Published in:

Pertanika Journal of Social Sciences & Humanities, 2019, v. 27, n. T1, p. 165

By:

Altaf, Mohsin;
Mokhtar, Sany Sanuri Mohd;
Ghani, Noor Hasmini Abd

Publication type:

Article

The Effect of Brand Equity and Perceived Value to Marketing Mix.

Published in:

Pertanika Journal of Social Sciences & Humanities, 2019, v. 27, n. T1, p. 1

By:

Jaya, Faransyah;
Arief, Muhtosim;
Heriyati, Pantri;
Budiastuti, Dyah

Publication type:

Article

The Effect of Marketing Mix toward Brand Equity at Higher Education Institutions: A Case Study in BINUS Online Learning Jakarta.

Published in:

Pertanika Journal of Social Sciences & Humanities, 2019, v. 27, n. 2, p. 1609

By:

Prabowo, Hartiwi;
Sriwidadi, Teguh

Publication type:

Article

Role of Monetary Promotion as a Moderator between Intensity of Distribution Channel and Brand Equity of Hand Sanitiser.

Published in:

Pertanika Journal of Social Sciences & Humanities, 2018, v. 26T, p. 89

By:

Dewanti, Retno;
Piyantina, Ratu Desita;
Chang, Andreas

Publication type:

Article

Creating Strong Brand through Storytelling on an Application- Based Transportation Industry.

Published in:

Pertanika Journal of Social Sciences & Humanities, 2018, v. 26T, p. 231

By:

Widyakusumastuti, Maria Anggia;
Wiguna, Daniel Bermo Satria

Publication type:

Article

Consumer evaluation of self-service innovation failure: the effect of brand equity and attribution.

Published in:

Service Industries Journal, 2013, v. 33, n. 5, p. 467, doi. 10.1080/02642069.2011.614339

By:

Liao, Shuling;
Cheng, ColinC.

Publication type:

Article

The role of international tourist perceptions of brand equity and travel intention in culinary tourism.

Published in:

Service Industries Journal, 2012, v. 32, n. 16, p. 2607, doi. 10.1080/02642069.2011.594879

By:

Horng, Jeou-Shyan;
Liu, Chih-Hsing (Sam);
Chiu, Hsin-Yu;
Tsai, Chang-Yen

Publication type:

Article

Determinants of brand equity in cultural organizations: the case of an art exhibition.

Published in:

Service Industries Journal, 2012, v. 32, n. 9, p. 1527, doi. 10.1080/02642069.2011.567414

By:

Camarero, Carmen;
Garrido-Samaniego, MariaJose;
Vicente, Eva

Publication type:

Article

Constructing an index for brand equity: a hospital example.

Published in:

Service Industries Journal, 2011, v. 31, n. 2, p. 311, doi. 10.1080/02642060902759145

By:

Wang, Yu-Che;
Hsu, Kuei-Chu;
Hsu, Sheng-Hsun;
Hsieh, Po-AnJ.J.

Publication type:

Article

Development of brand equity: evaluation of four alternative models.

Published in:

Service Industries Journal, 2010, v. 30, n. 6, p. 911, doi. 10.1080/02642060802320253

By:

Ha, Hong-Youl;
Janda, Swinder;
Muthaly, Siva

Publication type:

Article

The impact of brand equity on brand preference and purchase intentions in the service industries.

Published in:

Service Industries Journal, 2009, v. 29, n. 12, p. 1687, doi. 10.1080/02642060902793557

By:

Chang, HsinHsin;
Liu, YaMing

Publication type:

Article

Conceptualizing brand values in the charity sector: the relationship between sector, cause and organization.

Published in:

Service Industries Journal, 2008, v. 28, n. 5, p. 615, doi. 10.1080/02642060801988142

By:

Sargeant, A.;
Hudson, J.;
West, D.C.

Publication type:

Article

Consumer-based brand equity and brand performance.

Published in:

Service Industries Journal, 2008, v. 28, n. 4, p. 445, doi. 10.1080/02642060801917554

By:

Oliveira-Castro, JorgeM.;
Foxall, GordonR.;
James, VictoriaK.;
Pohl, RobertaH.B.F.;
Dias, MoemaB.;
Chang, ShingW.

Publication type:

Article

An exploration of the meanings of hotel brand equity.

Published in:

Service Industries Journal, 2006, v. 26, n. 1, p. 15, doi. 10.1080/02642060500358761

By:

Bailey, Rob;
Ball, Stephen

Publication type:

Article

Developing Destination Brand Equity for Achieving Sustainable Destination Environment: S‐O‐R Theory to Influence Tourists' Environment Responsible Behavior.

Published in:

Tourism Review International, 2024, v. 28, n. 3, p. 183, doi. 10.3727/194344224X17065495994404

By:

Aziz, Sadia;
Niazi, Muhammad Abdullah Khan

Publication type:

Article

Expanding understanding of brand value co-creation on social media from an S-D logic perspective: Introducing structuration theory.

Published in:

Marketing Theory, 2023, v. 23, n. 4, p. 607, doi. 10.1177/14705931231165098

By:

Simmons, Geoff;
Durkin, Mark

Publication type:

Article

Do brands lack personality?

Published in:

Marketing Theory, 2012, v. 12, n. 3, p. 333, doi. 10.1177/1470593112451380

By:

Romaniuk, Jenni;
Ehrenberg, Andrew

Publication type:

Article

Linking CSR strategy and brand image: Different approaches in local and global markets.

Published in:

Marketing Theory, 2011, v. 11, n. 4, p. 419, doi. 10.1177/1470593111418795

By:

Popoli, Paolo

Publication type:

Article

The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?

Published in:

Marketing Theory, 2006, v. 6, n. 3, p. 363, doi. 10.1177/1470593106066797

By:

Brodie, Roderick J.;
Glynn, Mark S.;
Little, Victoria

Publication type:

Article

Introduction to the special issue on conceptual developments in relationship marketing.

Published in:

Marketing Theory, 2003, v. 3, n. 1, p. 5, doi. 10.1177/1470593103003001001

By:

Brodie, Rod;
Coviello, Nicole;
Bliemel, Friedhelm

Publication type:

Article

Brand equity in cooperative business relationships: exploring the development of a conceptual model.

Published in:

Marketing Theory, 2003, v. 3, n. 1, p. 37, doi. 10.1177/1470593103003001003

By:

Van Durme, Joël;
Brodie, Roderick J.;
Redmore, David

Publication type:

Article

USING CUSTOMER-BASED BRAND EQUITY MODEL IN THE HIGHER EDUCATION CONTEXT: SIMULATING THE CURRENT UNIVERSITY'S BRAND.

Published in:

Business, Management & Economics Engineering, 2021, v. 19, n. 2, p. 272, doi. 10.3846/bmee.2021.14692

By:

STUKALINA, Yulia;
PAVLYUK, Dmitry

Publication type:

Article

Is There Value in Large Cap Index Selection?

Published in:

Journal of Beta Investment Strategies, 2024, v. 15, n. 1, p. 95, doi. 10.3905/jbis.2023.1.032

By:

Romano, Chris

Publication type:

Article

Dijital Dönüşüm Uygulamalarının Kurumların Marka Değerine Etkisi: “Pınar Online” Örneği.

Published in:

Current Perspectives in Social Sciences, 2024, v. 28, n. 4, p. 641, doi. 10.53487/atasobed.1418080

By:

PAKER TÜKEL, İrem;
İPEKOĞLU, Ece

Publication type:

Article

基于YOLOX-Nano网络的废旧产品螺钉检测方法研究.

Published in:

Machine Tool & Hydraulics, 2023, v. 51, n. 17, p. 75, doi. 10.3969/j.issn.1001-3881.2023.17.013

By:

杨晨;
张秀芬

Publication type:

Article

The Role of Brand Equity Mediates The Influence of Endorser Credibility and Brand Experience on Wardah Product Purchase Intention.

Published in:

Devotion: Journal of Research & Community Service, 2024, v. 5, n. 8, p. 933, doi. 10.59188/devotion.v5i8.780

By:

Mustofa;
Irfansyah, Putra;
Rifky;
Curatman, Aang

Publication type:

Article

THE INFLUENCE OF SOCIAL MEDIA INFLUENCER’S TRUSTWORTHINESS ON ENGAGEMENT, EXPECTED VALUE AND PURCHASE INTENTION.

Published in:

Devotion: Journal of Research & Community Service, 2022, v. 3, n. 8, p. 736, doi. 10.36418/dev.v3i08.176

By:

Lefina, Ziyan Puteri;
Hidayat, Anas

Publication type:

Article

FACTORS INFLUENCING FIRST-YEAR STUDENTS’ ACCEPTANCE OF UNIVERSITY-MANAGED SOCIAL MEDIA MARKETING.

Published in:

Eduvest: Journal Of Universal Studies, 2025, v. 5, n. 1, p. 171, doi. 10.59188/eduvest.v5i1.1567

By:

Emal HS, Megawati Putri;
Hartono, Arif

Publication type:

Article

Brand Halo: The Elephant in the Room.

Published in:

Marketing Research, 2012, v. 24, n. 3, p. 30

By:

McCullough, Paul Richard

Publication type:

Article

exploiting customer dissatisfaction.

Published in:

Marketing Research, 2011, v. 23, n. 2, p. 12

By:

Barwise, Patrick;
Meehan, Seán

Publication type:

Article

FROM THE EDITOR.

Published in:

Marketing Research, 2011, v. 23, n. 2, p. 2

By:

Chakrapani, Chuck

Publication type:

Article

What's Your Brand's Pricing Power?

Published in:

Marketing Research, 2011, v. 23, n. 1, p. 14

By:

Riedesel, Paul

Publication type:

Article

tAmiNg the trouble mAker.

Published in:

Marketing Research, 2010, v. 22, n. 4, p. 14

By:

Grapentine, Terry H.

Publication type:

Article

Growing pains.

Published in:

Marketing Research, 2010, v. 22, n. 1, p. 20

By:

Trimarchi, Elaine;
Gittelman, Steven

Publication type:

Article

A Framework for Measuring and Managing Brand Equity.

Published in:

Marketing Research, 2008, v. 20, n. 2, p. 6

By:

Neal, William;
Strauss, Ron

Publication type:

Article

A Framework for Growth.

Published in:

Marketing Research, 2005, v. 17, n. 2, p. 15

By:

Rubinson, Joel

Publication type:

Article

The Trouble With Brand Equity Valuation.

Published in:

Marketing Research, 2001, v. 13, n. 4, p. 4

By:

Wyner, Gordon A.

Publication type:

Article

PATH ANALYSIS VS. STRUCTURAL EQUATION MODELING.

Published in:

Marketing Research, 2000, v. 12, n. 3, p. 12

By:

Grapentine, Terry

Publication type:

Article

Demystifying brand equity.

Published in:

Marketing Research, 1996, v. 8, n. 2, p. 24

By:

Teas, R. Kenneth;
Grapentine, erry H.

Publication type:

Article

Equity-based management.

Published in:

Marketing Research, 1993, v. 5, n. 3, p. 6

By:

Rubinson, Joel

Publication type:

Article

Managing Brand Equity Capitalizing on the Value of a Brand Name (book).

Published in:

1992

By:

Chay, Richard F.

Publication type:

Book Review

Brand Equity Measures: Some Recent Advances.

Published in:

Marketing Research, 1991, v. 3, n. 4, p. 70

By:

Winters, Lewis C.

Publication type:

Article

How Marketing Researchers Can Harness the Power of Brand Equity.

Published in:

Marketing Research, 1991, v. 3, n. 2, p. 30

By:

Chay, Richard F.

Publication type:

Article

Managing Brand Equity.

Published in:

Marketing Research, 1989, v. 1, n. 3, p. 24

By:

Farquhar, Peter H.

Publication type:

Article

The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector.

Published in:

Central European Management Journal, 2019, v. 27, n. 3, p. 2, doi. 10.7206/cemj.2658-0845.1

By:

Brzozowska-Woś, Magdalena;
Schivinski, Bruno

Publication type:

Article

THE RELATIONSHIP BETWEEN SOCIAL MEDIA, BRAND EQUITY, AND PURCHASE INTENTION.

Published in:

Journal of Global Strategic Management, 2021, v. 15, n. 2, p. 65, doi. 10.20460/JGSM.2022.303

By:

ALTINTAS, Gokhan;
IMAMOGLU, Salih Zeki

Publication type:

Article

GİYİM SEKTÖRÜNDE MARKA SADAKATİ VE ÖNCÜLLERİ: MARKA GÜVENİNİN MODERATÖR ROLÜ.

Published in:

Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2025, v. 18, n. 1, p. 67, doi. 10.15659/ppad.18.1.1523378

By:

ÖZDEMİR, Zeynep

Publication type:

Article