ESTRATÉGIA DE PRODUÇÃO: UMA ABORDAGEM SOBRE SUA OPERACIONALIZAÇÃO EM PROPRIEDADES RURAIS PRODUTORAS DE SOJA.

Leitner Stiegler, Camyla Piran; Minetto Sznitowski, Adelice

Production strategy process comprises several levels of planning. Corporative strategy comprises competition strategy with competitive priorities which, in their turn, coupled to structural and infrastructural decisions, provide production strategy. Current study was developed with the above focus at such decision level, aiming at soybean producers in the municipality of Campo Novo do Parecis MT Brazil. A field research was undertaken with questionnaires to rural producers on the relevance of structural and infrastructural decisions for harvest planning. Current study identified the profile of producers, verified producers' decisions and listed the types of decisions, taking into account the structural and infrastructural decisions for soybean producers. Results show that, in their decisions on functional production, all producers take structural and infrastructural factors into account. It has been verified that decisions on technology are more relevant in structural factors. Quality Management, Planning and Control of Production and Organization are highlighted in infrastructural decisions.

Revista em Agronegócio e Meio Ambiente, 2018, Vol 11, Issue 1, p117

1981-9951

Academic Journal

10.17765/2176-9168.2018v11n1p117-142