Works matching DE "BRAND image"

Results: 3271

Destination Image and Brand Value as Predictors of Tourist Behavior: Happiness as a Mediating Link.

Published in:

Administrative Sciences (2076-3387), 2025, v. 15, n. 5, p. 176, doi. 10.3390/admsci15050176

By:

Jimenez-García, Deyber;
Espinoza Heredia, Ovet;
Cruz Lizana, Eduar;
Cruz-Tarrillo, Jose Joel;
Millones-Liza, Dany Yudet

Publication type:

Article

The Role of Social Media in Shaping Brand Equity for Historical Tourism Destinations.

Published in:

Sustainability (2071-1050), 2025, v. 17, n. 10, p. 4407, doi. 10.3390/su17104407

By:

Chen, Chao;
Kim, Suyoung

Publication type:

Article

Comparing the Brand Value of Countries: Ranking of the Best Countries and Croatia.

Published in:

Politicka Misao: Croatian Political Science Review, 2024, v. 61, n. 2, p. 107, doi. 10.20901/pm.61.2.05

By:

GLUVAČEVIĆ, DEJAN;
SKOKO, BOŽO;
MILIČEVIĆ, KATARINA

Publication type:

Article

Local Brand vs Imported Brand: An analysis of Brand Image on Customer Satisfaction and Behavioural Intention.

Published in:

Pertanika Journal of Social Sciences & Humanities, 2018, v. 26T, p. 253

By:

Natalia;
Syevillia, Geza

Publication type:

Article

Brand Image Analysis of Online Shopping Sites in Indonesia: A Case Study in Bina Nusantara University.

Published in:

Pertanika Journal of Social Sciences & Humanities, 2018, v. 26T, p. 165

By:

Wicaksono, Kuspuji Catur Bagus;
Handranata, Yunita Wijaya;
Setiawan, Deva Prudensia;
Dewi

Publication type:

Article

Creating Strong Brand through Storytelling on an Application- Based Transportation Industry.

Published in:

Pertanika Journal of Social Sciences & Humanities, 2018, v. 26T, p. 231

By:

Widyakusumastuti, Maria Anggia;
Wiguna, Daniel Bermo Satria

Publication type:

Article

How Popular Culture Affects Brand Identity and Perceived Quality in Consumer Decision Making.

Published in:

Pertanika Journal of Social Sciences & Humanities, 2016, v. 24 S, p. 9

By:

Herman, R. T.;
Widiasari, J.;
Lasmy, H.;
Hartono, H.

Publication type:

Article

Re-branding Wal-Mart.

Published in:

Social Policy, 2005, v. 36, n. 1, p. 9

By:

Lake, Celinda;
Mermin, David;
Wiefek, Nancy

Publication type:

Article

The role of international tourist perceptions of brand equity and travel intention in culinary tourism.

Published in:

Service Industries Journal, 2012, v. 32, n. 16, p. 2607, doi. 10.1080/02642069.2011.594879

By:

Horng, Jeou-Shyan;
Liu, Chih-Hsing (Sam);
Chiu, Hsin-Yu;
Tsai, Chang-Yen

Publication type:

Article

Determinants of brand equity in cultural organizations: the case of an art exhibition.

Published in:

Service Industries Journal, 2012, v. 32, n. 9, p. 1527, doi. 10.1080/02642069.2011.567414

By:

Camarero, Carmen;
Garrido-Samaniego, MariaJose;
Vicente, Eva

Publication type:

Article

Constructing an index for brand equity: a hospital example.

Published in:

Service Industries Journal, 2011, v. 31, n. 2, p. 311, doi. 10.1080/02642060902759145

By:

Wang, Yu-Che;
Hsu, Kuei-Chu;
Hsu, Sheng-Hsun;
Hsieh, Po-AnJ.J.

Publication type:

Article

Corporate brand image in retail banking: development and validation of a scale.

Published in:

Service Industries Journal, 2010, v. 30, n. 8, p. 1199, doi. 10.1080/02642060802311260

By:

Bravo, Rafael;
Montaner, Teresa;
Pina, JoseM.

Publication type:

Article

The impact of brand equity on brand preference and purchase intentions in the service industries.

Published in:

Service Industries Journal, 2009, v. 29, n. 12, p. 1687, doi. 10.1080/02642060902793557

By:

Chang, HsinHsin;
Liu, YaMing

Publication type:

Article

Measuring Food Store Image Using Kelly's Repertory Grid.

Published in:

Service Industries Journal, 1985, v. 5, n. 1, p. 79, doi. 10.1080/02642068500000008

By:

Buttle, Francis

Publication type:

Article

ANALYZING THE COMPLEX AND DYNAMIC NATURE OF BRAND LOYALTY IN THE HOTEL INDUSTRY.

Published in:

Tourism Review International, 2013, v. 17, n. 1, p. 47, doi. 10.3727/154427213X13649094288106

By:

SUHARTANTO, DWI;
CLEMES, MICHAEL;
DEAN, DAVID

Publication type:

Article

Online Conversation and Corporate Reputation: A Two-Wave Longitudinal Study on the Effects of Exposure to the Social Media Activities of a Highly Interactive Company.

Published in:

Journal of Computer-Mediated Communication, 2015, v. 20, n. 6, p. 632, doi. 10.1111/jcc4.12132

By:

Dijkmans, Corné;
Kerkhof, Peter;
Buyukcan‐Tetik, Asuman;
Beukeboom, Camiel J.

Publication type:

Article

Branding as a dynamic capability.

Published in:

Marketing Theory, 2017, v. 17, n. 2, p. 183, doi. 10.1177/1470593116679871

By:

Brodie, Roderick J.;
Benson-Rea, Maureen;
Medlin, Christopher J.

Publication type:

Article

Linking CSR strategy and brand image: Different approaches in local and global markets.

Published in:

Marketing Theory, 2011, v. 11, n. 4, p. 419, doi. 10.1177/1470593111418795

By:

Popoli, Paolo

Publication type:

Article

Contesting the social impact of marketing: A re-characterization of women’s fashion advertising.

Published in:

Marketing Theory, 2011, v. 11, n. 2, p. 99, doi. 10.1177/1470593111403215

By:

Phillips, Barbara J.;
McQuarrie, Edward F.

Publication type:

Article

Towards the holy grail of defining 'brand'.

Published in:

Marketing Theory, 2009, v. 9, n. 1, p. 101, doi. 10.1177/1470593108100063

By:

de Chernatony, Leslie

Publication type:

Article

The political brand: A consumer perspective.

Published in:

Marketing Theory, 2009, v. 9, n. 2, p. 209, doi. 10.1177/1470593109103068

By:

Smith, Gareth;
French, Alan

Publication type:

Article

The cultural codes of branding.

Published in:

Marketing Theory, 2009, v. 9, n. 1, p. 123, doi. 10.1177/1470593108100067

By:

Schroeder, Jonathan E.

Publication type:

Article

From goods to service branding: An integrative perspective.

Published in:

Marketing Theory, 2009, v. 9, n. 1, p. 107, doi. 10.1177/1470593108100064

By:

Brodie, Roderick J.

Publication type:

Article

Brand community in search of theory: An endless spiral of ambiguity.

Published in:

Marketing Theory, 2009, v. 9, n. 1, p. 119, doi. 10.1177/1470593108100066

By:

Gabbott, Mark;
Jevons, Colin

Publication type:

Article

Towards an identity-based branding.

Published in:

Marketing Theory, 2009, v. 9, n. 1, p. 113, doi. 10.1177/1470593108100065

By:

Burmann, Christoph;
Hegner, Sabrina;
Riley, Nicola

Publication type:

Article

Corporate branding and brand architecture: a conceptual framework.

Published in:

Marketing Theory, 2009, v. 9, n. 1, p. 39, doi. 10.1177/1470593108100060

By:

Muzellec, Laurent;
Lambkin, Mary C.

Publication type:

Article

Ain't misbehavin' - consumption in a moralized brandscape.

Published in:

Marketing Theory, 2007, v. 7, n. 4, p. 407, doi. 10.1177/1470593107083164

By:

Salzer-Marling, Miriam;
Strannegård, Lars

Publication type:

Article

The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?

Published in:

Marketing Theory, 2006, v. 6, n. 3, p. 363, doi. 10.1177/1470593106066797

By:

Brodie, Roderick J.;
Glynn, Mark S.;
Little, Victoria

Publication type:

Article

Rebrandingul și Impactul acesteia asupra Activităților Bancare - Studiu de Caz.

Published in:

Acta Marisiensis. Seria Oeconomica, 2019, p. 113

By:

Kiss, Marta

Publication type:

Article

The Influence of Electronic Word of Mouth Through Tiktok Social Media Platform on Consumer Purchase Intention on Beauty Products Scarlett Whitening In Bandung City.

Published in:

Devotion: Journal of Research & Community Service, 2024, v. 5, n. 8, p. 877, doi. 10.59188/devotion.v5i8.779

By:

Christy, Emily;
Sirait, Tongam

Publication type:

Article

THE EFFECT OF CONSUMER SATISFACTION AND TRUST ON LOYALTY THROUGH BRAND IMAGE AS MEDIATION: STUDY ON ONLINE TRAVEL AGENT TIKET.COM CONSUMERS.

Published in:

Devotion: Journal of Research & Community Service, 2023, v. 4, n. 9, p. 1820, doi. 10.59188/devotion.v4i9.541

By:

Grimonia, Raissa;
Rohman, Fatchur;
Suryadi, Nanang

Publication type:

Article

THE EFFECT OF BRAND DIGITALIZATION OF E-MAS TRANSACTIONS: E-MAS FEATURES ON THE MOBILE BSI MAQASHID SYARIAH FRAME WORK.

Published in:

Devotion: Journal of Research & Community Service, 2022, v. 3, n. 13, p. 2330

By:

Arfarizan;
Hasan, Asyari

Publication type:

Article

THE EFFECT OF BRAND AWARENESS, BRAND IMAGE AND TRUST ON CONSUMER BUYING INTEREST.

Published in:

Devotion: Journal of Research & Community Service, 2022, v. 3, n. 13, p. 2310, doi. 10.36418/dev.v3i13.278

By:

Utama, Andyan Pradipta;
Ambarwati, Aprilia Ningrum

Publication type:

Article

THE INFLUENCE OF BRAND IMAGE, PERCEIVED SERVICE QUALITY, PERCEIVED VALUE, AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY AT A CLINIC IN TANGERANG.

Published in:

Eduvest: Journal Of Universal Studies, 2025, v. 5, n. 5, p. 5226

By:

Khairunisa, Caesilia;
Cahya Palupi Meilani, Yohana F.

Publication type:

Article

ANALYSIS OF THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY AND PERCEPTION OF EDUBP PRODUCT PRICE ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION MEDIATION VARIABLES.

Published in:

Eduvest: Journal Of Universal Studies, 2025, v. 5, n. 5, p. 5304

By:

Fachrodji, Achmad;
Wulandari, Ririn;
Chabib, Lutfi

Publication type:

Article

THE INFLUENCE OF RELATIONAL MARKETING AND BRAND IMAGE ON CUSTOMER LOYALTY MEDIATED BY PATIENT EXPERIENCE.

Published in:

Eduvest: Journal Of Universal Studies, 2025, v. 5, n. 2, p. 2185, doi. 10.59188/eduvest.v5i2.50869

By:

Mashudani, Lizda;
Dewi, Sandra;
Nofierni

Publication type:

Article

THE EFFECT OF CO-BRANDING, CELEBRITY ENDORSERS, AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION WITH BRAND IMAGE AS THE INTERVENING VARIABLE IN THE QUOTA OF JKT48 TELKOMSEL PACKAGE.

Published in:

Eduvest: Journal Of Universal Studies, 2025, v. 5, n. 2, p. 2100, doi. 10.59188/eduvest.v5i2.50848

By:

Anjani, Maryet Dwi;
Dananjaya, Irwandaru

Publication type:

Article

THE EFFECT OF ATTRIBUTE PERFORMANCE AND CORPORATE BRAND IMAGE ON RETENTION AND WILLINGNESS TO PAY PREMIUM PRICES IN ENERGY LOGISTICS SERVICE PROVIDERS IN INDONESIA.

Published in:

Eduvest: Journal Of Universal Studies, 2025, v. 5, n. 1, p. 220, doi. 10.59188/eduvest.v5i1.1615

By:

Saputro, Rendi Andika;
Astuti, Rifelly Dewi

Publication type:

Article

ANALYZING THE IMPACT OF MARKETING MIX AND HOSPITAL BRAND IMAGE ON PATIENT SATISFACTION AND LOYALTY: A STUDY AT XYZ MATERNITY HOSPITAL.

Published in:

Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 10, p. 8662, doi. 10.59188/eduvest.v4i10.1581

By:

Al Islamiyah, Maryam Nur;
Surya Wuisan, Dewi Sri

Publication type:

Article

Prevention Strategy for Human Trafficking in the Issuance Process of The Republic of Indonesia Passport for Prospective Indonesian Migrant Workers.

Published in:

Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 6, p. 5326, doi. 10.59188/eduvest.v4i5.1470

By:

Saraswati, Atika Ariyani

Publication type:

Article

CELEBRITY ENDORSEMENT ROLE, BRAND IMAGE, AND BRAND CREDIBILITY INFLUENCE PURCHASE INTENTION.

Published in:

Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 6, p. 4818, doi. 10.59188/eduvest.v4i6.1189

By:

Andryani, Praditia;
Salim, Lina

Publication type:

Article

PURCHASE INTENTION AMONG GENERATION Z: PRODUCT INNOVATION, GREEN MARKETING, BRAND AWARNESS, AND BRAND IMAGE.

Published in:

Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 6, p. 4698, doi. 10.59188/eduvest.v4i6.1155

By:

Mita Adnyani, Ni Putu;
Teddy Prianthara, Ida Bagus

Publication type:

Article

The Influence of Korean Wave, Hedonistic Lifestyle, and Brand Image on Purchase Decision of Samsung Products with Customer Relationship Management as A Moderating Variable (Case Study: Samsung Gadget Consumers In DKI Jakarta).

Published in:

Journal Research of Social Science, Economics & Management, 2025, v. 4, n. 7, p. 888, doi. 10.59141/jrssem.v4i7.778

By:

Subagiyo, Lisa Azizah;
Widjaja, Bernard Tirtomoeljono;
Saparso

Publication type:

Article

The Influence of Brand Image, Product Innovation, and Social Media Marketing Activities on Iphone Purchasing Decisions In Jakarta.

Published in:

Journal Research of Social Science, Economics & Management, 2024, v. 4, n. 5, p. 683, doi. 10.59141/jrssem.v4i5.757

By:

Ponikasari;
Sibarani, Mentiana

Publication type:

Article

The Influence of Social Media and Promotion on Purchase Intention Mediated By Brand Image In Lukisan Bumi Restaurants In Yogyakarta (Empirical Study: Consumers of Lukisan Bumi Restaurants In Yogyakarta).

Published in:

Journal Research of Social Science, Economics & Management, 2024, v. 4, n. 2, p. 139, doi. 10.59141/jrssem.v4i2.719

By:

Roma, Dohardo;
Sugiyanto, Liem Bambang

Publication type:

Article

Analysis of The Determination of Rail-Based Urban Transportation Routes In The City of Manado (Case Study: Zero Point Manado - Sam Ratulangi International Airport).

Published in:

Journal Research of Social Science, Economics & Management, 2024, v. 4, n. 1, p. 48

By:

Cindy;
Zai, Immanuel

Publication type:

Article

The Influence of Social Media and Brand Image on Repurchase Intention Mediated By Customer Satisfaction (An Empirical Study Of Consumers of Roman Brand Ceramic Tiles In Jakarta).

Published in:

Journal Research of Social Science, Economics & Management, 2024, v. 4, n. 2, p. 125, doi. 10.59141/jrssem.v4i2.720

By:

A. P., Albertus Febi;
Sugiyanto, Liem Bambang

Publication type:

Article

THE INFLUENCE OF BRAND IMAGE AND SALES PROMOTION ON PURCHASE DECISIONS MEDIATED BY TRUST (EMPIRICAL STUDY OF FUEL PURCHASES AT SHELL GAS STATIONS IN JABODETABEK).

Published in:

Journal Research of Social Science, Economics & Management, 2023, v. 3, n. 4, p. 948, doi. 10.59141/jrssem.v3i04.585

By:

Sumartono

Publication type:

Article

THE INFLUENCE OF PROMOTION, BRAND IMAGE, AND ADVERTISING ATTRACTIVENESS THROUGH INSTAGRAM MEDIA SOCIAL ON BUYING DECISIONS OF NAMASTE RESTO INDONESIA.

Published in:

Journal Research of Social Science, Economics & Management, 2023, v. 3, n. 3, p. 692, doi. 10.59141/jrssem.v3i3.568

By:

Excel;
Situmeang, Ilona Vicenovie Oisina

Publication type:

Article

THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND BRAND IMAGE ON CONSUMER LOYALTY MEDIATED BY CONSUMER SATISFACTION (EMPIRICAL STUDY: CONSUMERS OF TWO RABBIT SKIN NUTS IN JAKARTA).

Published in:

Journal Research of Social Science, Economics & Management, 2023, v. 3, n. 3, p. 575, doi. 10.59141/jrssem.v3i3.561

By:

Kelvin;
Sugiyanto, Liem Bambang

Publication type:

Article