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Title

Social Media and Alcohol: Summary of Research, Intervention Ideas and Future Study Directions.

Authors

Moreno, Megan A.; D'Angelo, Jon; Whitehill, Jennifer

Abstract

Alcohol content is frequently displayed on social media through both user-generated posts and advertisements. Previous work supports that alcohol content on social media is influential and often associated with offline behaviors for adolescents and young adults. Social media may have a role in future alcohol intervention efforts including identifying those at risk or providing timely prevention messages. Future intervention efforts may benefit from an affordance approach rather than focusing on a single platform.

Subjects

ALCOHOLIC beverage advertising; SOCIAL media & society; YOUNG adult attitudes; TEENAGER attitudes; INTERNET advertising -- Social aspects

Publication

Media & Communication, 2016, Vol 4, Issue 3, p50

ISSN

2183-2439

Publication type

Academic Journal

DOI

10.17645/mac.v4i3.529

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