Title: Social Media and Alcohol: Summary of Research, Intervention Ideas and Future Study Directions.
Authors: Moreno, Megan A.; D'Angelo, Jon; Whitehill, Jennifer
Abstract: Alcohol content is frequently displayed on social media through both user-generated posts and advertisements. Previous work supports that alcohol content on social media is influential and often associated with offline behaviors for adolescents and young adults. Social media may have a role in future alcohol intervention efforts including identifying those at risk or providing timely prevention messages. Future intervention efforts may benefit from an affordance approach rather than focusing on a single platform.
Subjects: ALCOHOLIC beverage advertising; SOCIAL media & society; YOUNG adult attitudes; TEENAGER attitudes; INTERNET advertising -- Social aspects
Publication: Media & Communication, 2016, Vol 4, Issue 3, p50
ISSN: 2183-2439
Publication type: Academic Journal
DOI: 10.17645/mac.v4i3.529

Social Media and Alcohol: Summary of Research, Intervention Ideas and Future Study Directions.

Moreno, Megan A.; D'Angelo, Jon; Whitehill, Jennifer