Works matching Social media in marketing
Results: 4616
Adoção de Social Media Marketing por Micro e Pequenas Empresas: Estudo exploratório no contexto Brasileiro.
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- Teoria e Prática em Administração, 2024, v. 14, n. 2, p. 1, doi. 10.22478/ufpb.2238-104X.2024v14n2.69427
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PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM TERHADAP REPURCHASE INTENTION MELALUI EXPERIENTIAL MARKETING DAN BRAND TRUST.
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- Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2023, v. 9, n. 2, p. 658, doi. 10.17358/jabm.9.2.658
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Antecedents of the adoption of Social Media Marketing by micro and small enterprises.
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- Contextus: Revista Contemporanea de Economia e Gestao, 2023, v. 21, p. 1, doi. 10.19094/contextus.2023.88631
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Understanding the Effect of Social Media Marketing on Purchase Intention: A Value-Based Adoption Model.
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- JDM: Jurnal Dinamika Manajemen, 2022, v. 13, n. 2, p. 305, doi. 10.15294/jdm.v13i2.37878
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Pengaruh Social Media Marketing Dan Brand Image Produk Implora Kosmetik Terhadap Loyalitas Konsumen Pada Platform Tiktok Shop Di Indonesia.
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- Jurnal Ekonomi Manajemen Sistem Informasi (JEMSI), 2024, v. 6, n. 2, p. 566, doi. 10.38035/jemsi.v6i2.3131
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Sosyal Medya Pazarlaması Alanındaki Yayınların Bibliyometrik Analizi.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2022, v. 14, n. 4, p. 3177, doi. 10.20491/isarder.2022.1556
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Erfolgreiches Social-Media-Marketing: Welche Bildinhalte und Veröffentlichungszeiten erhöhen die „Likes“ von Beiträgen auf Instagram?
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2022, v. 68, n. 4, p. 68
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Sosyal Medya Pazarlama Faaliyetleri İle İlgili Yapılan Çalışmaların Bibliyometrik Analizi.
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- Gümüshane University Journal of Social Sciences (GUSBID) / Gümüshane Üniversitesi Sosyal Bilimler Dergisi (GUSBID), 2024, v. 15, n. 3, p. 830
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Marketing Strategies on Social Media Platforms.
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- International Journal of E-Business Research, 2023, v. 19, n. 1, p. 1, doi. 10.4018/IJEBR.316969
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A Systematic Literature Review on Social Media Marketing in Small and Medium Enterprises.
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- Small Enterprises Development, Management & Extension Journal (SEDME), 2023, v. 50, n. 1, p. 80, doi. 10.1177/09708464221129005
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The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality.
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- Journal of Marketing Communications, 2023, v. 29, n. 1, p. 1, doi. 10.1080/13527266.2021.1984279
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SOCIAL MEDIA MARKETING: AN IMPORTANT PHASE IN MODERN BUSINESS MANAGEMENT.
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- CLEAR International Journal of Research in Commerce & Management, 2013, v. 4, n. 3, p. 162
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Investigating the impact of social media marketing efforts on brand loyalty in South Africa: the moderating role of gender.
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- African Journal of Business & Economic Research, 2024, v. 19, n. 1, p. 287, doi. 10.31920/1750-4562/2024/v19n1a13
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- Article
أثر التسويق عبر وسائل التواصل االجتماعي على نية شراء العمالء في سياق الشركات الريادية: الدور الوسيط لحقوق ملكية العالمة التجارية.
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- International Journal of Islamic Marketing, 2023, v. 12, n. 2, p. 14
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The Effect of Social Media Marketing and E-Service Quality on the Decision to Choose Private Tutoring Services "Be Smart Student" Mediated by Brand Trust.
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- Dinasti International Journal of Economics, Finance & Accounting (DIJEFA), 2025, v. 5, n. 6, p. 6303, doi. 10.38035/diiefa.v5i6
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The Influence of Influencer Marketing and Social Media Marketing on Purchase Decisions with Brand Awareness as an Intervening Variable for TikTok Shop in Generation Z.
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- Dinasti International Journal of Economics, Finance & Accounting (DIJEFA), 2025, v. 5, n. 6, p. 5678, doi. 10.38035/dijefa.v5i6
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Social media marketing and purchase decision: Insights from Indonesian MSMEs.
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- Journal of Enterprise & Development (JED), 2024, v. 6, n. 2, p. 476
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INCORPORATING NEW AREAS OF BUSINESS INTO BUSINESS LANGUAGE STUDIES: SOCIAL MEDIA MARKETING.
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- Global Business Languages, 2014, v. 19, p. 71
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Evaluating Social Media Marketing in the Greek Winery Industry.
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- Sustainability (2071-1050), 2024, v. 16, n. 1, p. 192, doi. 10.3390/su16010192
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Satisfaction on the Driving Seat: Exploring the Influence of Social Media Marketing Activities on Followers' Purchase Intention in the Restaurant Industry Context.
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- Sustainability (2071-1050), 2023, v. 15, n. 9, p. 7207, doi. 10.3390/su15097207
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Social Media Marketing as a Segmentation Tool.
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- Sustainability (2071-1050), 2023, v. 15, n. 2, p. 1151, doi. 10.3390/su15021151
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Mode of Collaboration between the Pharmaceutical Firms and Pharmacists: An Empirical Investigation of Social Media Marketing Activities.
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- Sustainability (2071-1050), 2022, v. 14, n. 20, p. N.PAG, doi. 10.3390/su142013624
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THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITIES ON TIKTOK IN RAISING BRAND AWARENESS.
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- Market / Trziste, 2023, v. 35, n. 1, p. 93, doi. 10.22598/mt/2023.35.1.93
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Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus.
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- Psychology & Marketing, 2023, v. 40, n. 1, p. 124, doi. 10.1002/mar.21746
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The Impact of Store Atmosphere, Service Quality, and Social Media Marketing on Purchase Decisions: Insight from the Coffee Shop Market (Case Study at Kedai Kopi Distrik Metropolitan Surabaya).
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- International Journal of Economics (IJEC), 2024, v. 3, n. 2, p. 1370, doi. 10.55299/ijec.v3i2.1064
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EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND LOYALTY: THE MEDIATOR ROLE OF E-BRAND LOVE AND BRANDING CO-CREATION.
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- Journal of Global Strategic Management, 2020, v. 14, n. 1, p. 69, doi. 10.20460/JGSM.2020.287
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Buzz marketing on social media and its role in a brand building-An exploratory study of the opinions of a sample of viewers of Zain Iraq advertisement to launch a service 4G.
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- Journal of Administration & Economics, 2023, n. 138, p. 267, doi. 10.31272/JAE.46.2023.138.
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ROLE OF SOCIAL MEDIA MARKETING ON DESTINATION CHOICE AND REVISIT INTENTIONS: A STUDY OF FOREIGN MEDICAL TOURISTS IN INDIA.
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- Revista de Turism - Studii si Cercetari in Turism, 2024, n. 37, p. 8
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UNVEILING THE EFFICACY OF SOCIAL MEDIA MARKETING TACTICS TO AMPLIFY BRAND AWARENESS: A CASE STUDY OF @SHIPPER.ID ON INSTAGRAM.
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- Cerdika : Jurnal Ilmiah Indonesia, 2023, v. 3, n. 9, p. 857, doi. 10.59141/cerdika.v3i09.671
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The Relationship Between Social Media Marketing and Academic Library Service Quality.
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- International Journal of Information & Knowledge Management (22318836), 2022, v. 12, n. 2, p. 207
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Usage and Effectiveness of Social Media Marketing in Egypt: An Organization Perspective.
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- Jordan Journal of Business Administration, 2016, v. 12, n. 1, p. 209, doi. 10.12816/0030062
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Inspiration or risk? How social media marketing of plant-based meat affects young people's purchase intention.
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- Frontiers in Psychology, 2022, v. 13, p. 01, doi. 10.3389/fpsyg.2022.971107
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Impact of Social Media Marketing on Consumer Buying Behaviour Towards Gurugram District.
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- International Journal of Marketing & Business Communication, 2024, v. 13, n. 2, p. 6
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The Intervening Impact of Social Media Marketing on Brand Loyalty: A Multi Group Analysis in Customer Demographics.
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- Iranian Journal of Management Studies, 2023, v. 16, n. 4, p. 889, doi. 10.22059/ijms.2022.342872.675097
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Sosyal Medya Pazarlama Faaliyetlerinin Değerlendirilmesi: İndirimli Mağazalar Üzerinde Bir Araştırma.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2023, v. 15, n. 4, p. 2620, doi. 10.20491/isarder.2023.1737
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The impact of social media marketing and brand credibility on higher education institutes' brand equity in emerging countries.
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- Journal of Marketing Communications, 2023, v. 29, n. 8, p. 770, doi. 10.1080/13527266.2022.2086284
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Analysis of the influence of social media marketing on brand awareness and brand loyalty: the mediating role of brand gestalt (study at PT AKR Land Kawanua Emerald City Manado).
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- Jurnal Mantik, 2024, v. 8, n. 3, p. 1474
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The Influence of Social Media Marketing, Brand Image, and Product Knowledge on Public Interest In using The Livin by Mandiri Application.
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- Journal Edunity, 2024, v. 3, n. 12, p. 1221, doi. 10.57096/edunity.v3i12.349
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THE ROLE OF BRAND AWARENESS MEDIATES THE INFLUENCE OF SOCIAL MEDIA MARKETING ON THE PURCHASE INTENTION OF SPOTIFY PREMIUM SERVICES.
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- Journal Edunity, 2024, v. 3, n. 7, p. 620, doi. 10.57096/edunity.v3i7.279
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Determining Factors of Brand Loyalty on the Use of Social Media for Marketing with Brand Trust Playing a Mediating Role.
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- Journal Return, 2024, v. 3, n. 12, p. 1, doi. 10.57096/return.v3i12.305
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The Influence of Electronic Word of Mouth and Social Media Marketing On The Purchasing Decision of Small and Medium Enterprises (Case Study On Diyos Shoes Cleaning In Medan City).
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- Journal Return, 2024, v. 3, n. 5, p. 268, doi. 10.57096/return.v3i5.231
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Social media marketing for student recruitment: an algorithmically sequenced literature review.
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- Journal of Marketing for Higher Education, 2024, v. 34, n. 2, p. 1101, doi. 10.1080/08841241.2023.2177789
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Considering the Effect of Social Media Marketing on Effectiveness of Advertisement and Healthy Tourists Attraction.
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- International Journal of Scientific Management & Development, 2016, v. 4, n. 10, p. 387
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Movie fit uncertainty and interplay between traditional advertising and social media marketing.
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- Marketing Letters, 2023, v. 34, n. 3, p. 429, doi. 10.1007/s11002-023-09666-7
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Social Media Use and Marketing within the Orthodontic Practice in Malaysia.
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- Archives of Orofacial Science, 2022, v. 17, n. 1, p. 87, doi. 10.21315/aos2022.1701.OA05
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EFFECT OF SOCIAL MEDIA MARKETING ON CUSTOMER BRAND ENGAGEMENT IN THE BANKING INDUSTRY: EVIDENCE FROM AN EMERGING ECONOMY.
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- Management & Marketing Journal, 2022, v. 20, n. 2, p. 125, doi. 10.52846/mnmk.20.2.01
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EFFECT OF SOCIAL MEDIA MARKETING ON BRAND EQUITY OF ONLINE COMPANIES.
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- Management & Marketing Journal, 2016, v. 14, n. 2, p. 201
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The use of new‐media marketing in the green industry: Analysis of social media use and impact on sales.
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- Agribusiness, 2019, v. 35, n. 2, p. 281, doi. 10.1002/agr.21581
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The impact of social media marketing efforts on buying intentions within the brewing sector.
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- Management & Marketing, 2024, v. 19, n. 4, p. 618, doi. 10.2478/mmcks-2024-0028
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The Effect of Social Media Marketing on Reducing the Cognitive Dissonance and Switching Intentions of the Customer: An Analytical Study of the Opinions of a Sample of Employees Working in the Colleges of the University of Al-Qadisiyah.
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- Special Education, 2022, v. 1, n. 43, p. 10052
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